Anticimex Annual Report 2018
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NORTH AMERICA<br />
from other markets in two important ways. Firstly, the market<br />
is characterized by a high pest control spend per capita,<br />
approximately 26 USD as compared to Norway’s 14 USD, driven<br />
by a high penetration of the residential customer segment.<br />
Secondly, termite pest control is a substantial market in the<br />
U.S. as opposed to for example Europe. In the coming years,<br />
increased business and consumer spending is expected to<br />
drive further demand for regular pest inspections. The top<br />
three competitors in North America with highest national market<br />
share are Rollins, Terminix (ServiceMaster) and Rentokil.<br />
However, the main competitors where <strong>Anticimex</strong> is present<br />
are rather locally strong pest control companies.<br />
Regulatory trends<br />
In the United States, the Environmental Protection Agency<br />
(EPA) regulates pesticides at the national level. Congress gives<br />
the EPA this authority through several federal laws, including the<br />
Federal Insecticide, Fungicide and Rodenticide Act (FIFRA). By<br />
regulating pesticides, the EPA works to protect human health<br />
and the environment. The EPA works cooperatively with state<br />
agencies to review pesticide safety data and register pesticide<br />
products, educate professional applicators, monitor compliance,<br />
and investigate pesticide problems. Other focus areas include<br />
pesticide and agricultural worker safety, endangered species<br />
and pollinator protection, reducing pesticide drift, and reporting<br />
pesticide incidents. Another regulatory influencer on the U.S.<br />
pest control market is the National Roadmap for Integrated<br />
Pest Management (IPM), a science-based federal program.<br />
The program promotes the adoption of pest control in several<br />
industries, similar to what exists in the food sector. In the U.S.<br />
there are multiple standards and codes introduced by food<br />
industry players that favour large actors with strong capabilities<br />
to get certifications to win contracts. These large players are<br />
also favoured by the stricter requirements for certification of<br />
pesticide applicators, which increase cost and add complexity<br />
for pest control players.<br />
34 ANTICIMEX GROUP — ANNUAL REPORT <strong>2018</strong>
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