Anticimex Annual Report 2018

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SERVICE OFFERING Fun fact (or not so fun): Termites cause billions of dollars in structural damage per year in the U.S. and they may affect global warming in some regions by emitting almost as much methane as human industries. Services focused on prevention Pest control represents the larger part of Anticimex’s business, Building Environment is a complementary area and Hygiene Services are offered in selected markets. PEST CONTROL Commercial and residential customers With its services, Anticimex solves pest control and related issues for both commercial and residential customers. The customer mix mirrors the local markets. To most of the company’s customers in the commercial segment (food industry, restaurants, retailers, etc.), pest control services are mission-critical services necessary for preventing stock losses and brand damage. It is also frequently required by legislation and local regulations. To private homeowners, pest control prevents property losses and secures a healthy home environment. An intelligent way of controlling pests, SMART Pest control services are provided by both using traditional methods and the company’s modern, digital SMART services. Traditional pest control is built on physical presence – regularly visiting the customer site to inspect and monitor any incidents since the previous visit. The digital SMART services provide an intelligent way of controlling pests using technology instead of biocides and has revolutionised the business. It is a result of Anticimex’s extensive knowledge of pests integrated into an array of digital equipment. Based on a system of digital traps, cameras and sensors, it offers real-time round-the-clock indications of pest invasion or deviation, setting off alarms. The real-time monitoring, the opportunities created for fact-based improvement efforts and the totally biocide free treatment are valued by customers. Since Anticimex launched SMART, its first digital solution, in 2014, revenue from this segment has been climbing continuously. Revenue model that focuses on prevention To Anticimex, the pest control offering secures recurring and predictable revenue streams, especially when delivered under a fixed contract, which is standard procedure in the commercial segment, through an insurance solution or through contracts with private households. The contractual model enables Anticimex to apply a preventive, long-term partnership approach to its services, and as such provides maximum value to its customers. To avoid pest, understanding their living conditions and behaviour is crucial. Anticimex has great experience and expertise in analysing the threats and risks to enterprises and private homes, which vary greatly across different climate zones, types of buildings and businesses. As such, the types of pests targeted vary by market. While some, e.g. rodents, are prevalent in all markets, other types of pest control may be important locally. Examples include termites, bird control, fumigation, and legionella control. Documentation increasingly important No matter what type of pest, however, focus is on investigating the underlying reasons for an infestation, rather than simply treating the problem and then customizing a solution. Often documentation and reporting is an important element of the service for commercial customers, as quality standards are becoming increasingly important in many industries, for example in the food industry. 26 ANTICIMEX GROUP — ANNUAL REPORT 2018
SERVICE OFFERING BUILDING ENVIRONMENT Anticimex offers an array of services and insurance solutions aimed at creating a healthier indoor environment and securing property value. These services include fire prevention, dehumidification, energy inspections, title transfer and insurance against latent defects. The services are delivered through inspections, monitoring and insurance policies, and by assisting homeowners and real estate agents who are in the process of selling or buying property. Anticimex compiles its findings, report them to the client and suggest actions and recommendations for managing issues as required. is the cross-sale potential in terms of sales bundling for large contracts to commercial clients. Services include washroom-training programmes for staff and waste collection. The Pacific region is the key market for Hygiene services, but it is also offered in Italy. NET SALES BY BUSINESS AREA 15% 5% HYGIENE Hygiene or washroom services are route-based with a planning system that is similar to the one used in pest control. They are, however, run separately from the pest control business using different vehicles and technicians, and not necessarily delivered at the same sites. The rationale behind offering washroom services Pest Control Building Environment Hygiene and other 80% ANTICIMEX GROUP — ANNUAL REPORT 2018 27
Page 1 and 2: Annual Report 2018 Fun fact (or not
Page 3 and 4: n Anticimex is a global leader in p
Page 5 and 6: ANTICIMEX AT A GLANCE Smart Connect
Page 7 and 8: 2018 IN BRIEF The operations are or
Page 9 and 10: A MESSAGE FROM THE CEO “In order
Page 11 and 12: A MESSAGE FROM THE CEO ”The most
Page 13 and 14: MARKET 4. Economic and population g
Page 15 and 16: MARKET Market key figures MARKET PO
Page 17 and 18: VISION & STRATEGY Goals by 2021 Rev
Page 19 and 20: VISION & STRATEGY - If you don’t
Page 21 and 22: VISION & STRATEGY Mette Therkildsen
Page 23 and 24: VISION & STRATEGY - Much of our rap
Page 25 and 26: VISION & STRATEGY - Modern Pest has
Page 27: VISION & STRATEGY Anticimex annuall
Page 31 and 32: EUROPE Further expansion in an esta
Page 33 and 34: EUROPE Demand for pest control in E
Page 35 and 36: NORTH AMERICA More than doubled in
Page 37 and 38: NORTH AMERICA During 2018, Turner P
Page 39 and 40: ASIA PACIFIC Fun fact (or not so fu
Page 41 and 42: ASIA PACIFIC Smart Catch - a single
Page 43 and 44: DIRECTORS’ REPORT Directors’ Re
Page 45 and 46: DIRECTORS’ REPORT Acquisitions Ja
Page 47 and 48: DIRECTORS’ REPORT External risks/
Page 49 and 50: DIRECTORS’ REPORT Financial risks
Page 51 and 52: FINANCIAL REPORTS Consolidated stat
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NOTES NOTE 10 Operating leasing Fut
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NOTES Note 14 cont. WACC Cash flows
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NOTES NOTE 16 Property, plant and e
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NOTES Note 23 cont. The table below
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NOTES NOTE 26 Other provisions Grou
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NOTES NOTE 27 Accrued expenses and
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NOTES Note 30 cont. Recognised amou
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NOTES Note 31 cont. Name Reg. No. R
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SIGNATURES Signatures The Board of
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AUDITOR’S REPORT Directors and th
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CORPORATE GOVERNANCE REPORT Corpora
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CORPORATE GOVERNANCE REPORT satisfa
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BOARD OF DIRECTORS Per Franzén Boa
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EXECUTIVE GROUP MANAGEMENT Mikael V
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ADDRESSES Addresses Anticimex Group
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ABOUT ANTICIMEX Anticimex is the mo
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Anticimex Annual Report 2018

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