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MUM's News. New Collection 2019. Teresa Moorhouse- Giada Ganassin- Ricardo Cavolo- Vesa Arosuo. Baskets. Bags. Rugs. Blankets. Cushion covers.

MUM's News. New Collection 2019.
Teresa Moorhouse- Giada Ganassin- Ricardo Cavolo- Vesa Arosuo.
Baskets. Bags. Rugs. Blankets. Cushion covers.

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MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BLANKE<br />

THE JOURNEY OF WOOL AND<br />

THE RUG BORN FROM IT<br />

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By Hanna Suominen & Outi Puro<br />

Photos Markus Vikainen, Stone Films<br />

In spring 20<strong>19</strong> Outi,<br />

mum of Mum’s travelled<br />

to meet the artisans in<br />

Northern India. She was<br />

accompanied by a filming<br />

crew, who is making a<br />

document of MUM’s<br />

sustainable way of making<br />

things.<br />

Far in the countryside<br />

a bumpy road leads to a<br />

village where MUM’s<br />

artisans live and work<br />

from home. Main idea<br />

for Mum’s is to employ<br />

artisans close to their<br />

home. Textiles are woven<br />

by both women and men,<br />

with time consuming, age<br />

old, traditional handicraft<br />

techniques. While adults<br />

weave Mum’s textiles kids<br />

may be kids: play, and go to<br />

school.<br />

Wool for our rugs does<br />

not travel on trucks but on<br />

bicycles. Material, weather<br />

it is wool or recycled cotton<br />

is always local and sourced<br />

from local shepherds. We<br />

could name our sheep if<br />

we wanted to, but instead<br />

every artisan signatures our<br />

rugs made of local wool.<br />

Sheep are sheared by<br />

hand. It is time consuming,<br />

not firstly “efficient-kind-ofbusiness”,<br />

but slow, takes<br />

time and is costly. But we<br />

want to stick with the values<br />

rather than a lot of profit.<br />

Mum’s is kind for animals<br />

too. Absolutely no mulesing<br />

technique is allowed. It is<br />

painful and harmful for the<br />

animal. Efficient though,<br />

but we work in different,<br />

softer and kinder way.<br />

The families living in<br />

the village gather into the<br />

separate building to weave<br />

the rugs. Home waits only<br />

a few meters from their<br />

workshop. This allows the<br />

families to be together, save<br />

in travel costs to work,<br />

and also take care of their<br />

families while working –<br />

this gives a touch of love<br />

into Mum’s textiles, we<br />

think.<br />

The hand craft skills<br />

used to weave the rugs<br />

are inherited from the<br />

ancestors and some of the<br />

looms are up to 300 years<br />

old. After a rug is woven<br />

it is then washed carefully.<br />

Textiles gather fine fine<br />

dust while weaving and<br />

during the transportation<br />

with bicycles. The men<br />

in the village pour water<br />

on the rug and wash it.<br />

Textiles need a sunny day<br />

to dry, as sunlight is so<br />

strong it completely dries<br />

heavy textiles in one day.<br />

Sometimes, if there is no<br />

sun our freight leaves later<br />

than expected, as we cannot<br />

pack moist wool. It would<br />

be damaged on the way to<br />

Finland, home of Mum’s.<br />

In that case we just need<br />

to wait for a sunny day to<br />

come.<br />

Mum’s works in a<br />

fair and visible way. And<br />

just as a mention, we are<br />

printed in a college book<br />

as an example of ethical<br />

design since 2006. We still<br />

have the same values as in<br />

the beginning. That’s our<br />

secret, that’s our heart.<br />

MUM’S FAMILY<br />

In India we drive for<br />

two hours from Varanasi.<br />

We have Atif with us. Atif<br />

is Outi’s main collaborator<br />

in India, the person who<br />

handles all communication,<br />

sampling, quality control,<br />

payments, hands out<br />

the work, visits artisans<br />

every week, takes care of<br />

everything. Atif is Mum’s<br />

treasure. We are on our<br />

way to a small village<br />

where our artisans live.<br />

It is a community, where<br />

SEE A VIDEO ON<br />

OUTI'S TRIP ON<br />

OUR BLOG:<br />

2<br />

In India's rural villages, it is usually the<br />

men who weave rugs when women take<br />

care of children. Women help by doing<br />

finishing steps of the rug making process<br />

for example. This is possible, when work<br />

is close to home and families can share<br />

work and childcare responsibilities.

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