MUMs-news-SUMMER-19-yumpu2
MUM's News. New Collection 2019. Teresa Moorhouse- Giada Ganassin- Ricardo Cavolo- Vesa Arosuo. Baskets. Bags. Rugs. Blankets. Cushion covers.
MUM's News. New Collection 2019.
Teresa Moorhouse- Giada Ganassin- Ricardo Cavolo- Vesa Arosuo.
Baskets. Bags. Rugs. Blankets. Cushion covers.
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MATERIALS / DESIGNER PAGES / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON / SEA PEARL RUGS / BLANKET<br />
THE STORY OF MUM’S<br />
By Anna Akhmetova<br />
Mum’s is a small design<br />
company based in Finland<br />
which sells textiles, home<br />
decor items and jewellery<br />
within the country and<br />
abroad. The products are<br />
designed in Finland in cooperation<br />
with some of the<br />
best designers and artists<br />
in the region and produced<br />
by skilled artisans in Bolivia,<br />
South Africa, India and<br />
Cambodia according to the<br />
principles of fair trade.<br />
Outi Puro is a designer,<br />
an artist, the founder<br />
and the heart of Mum’s. It<br />
all started several years ago<br />
when Outi was working as<br />
a sculptor and doing her<br />
communal art project. The<br />
project consisted of a series<br />
of baking performances.<br />
One of them, “52 Sundays”,<br />
included Outi baking buns<br />
at home with her kids<br />
and at Helsinki railway<br />
station. Another performance,<br />
called “Baking for<br />
my long lost friend” lead<br />
her to Africa in 2006 to<br />
bake buns for her long<br />
lost African friend Diane.<br />
With the help of Diane,<br />
Outi travelled around<br />
Africa and met local craftsmen<br />
and artists. She was<br />
inspired by their culture<br />
and their works and also<br />
realized that they were in<br />
the same situation as she<br />
was - trying to combine<br />
creative work and family.<br />
Many of the craftsmen<br />
she met were women with<br />
children trying to balance<br />
work with taking care of<br />
their families. This lead<br />
Outi to an idea of a collaboration,<br />
and she designed<br />
bags which women in<br />
Africa could make for her<br />
art project. Over the years,<br />
this art project turned into<br />
a sustainable design company<br />
employing over 40<br />
people, with Outi being in<br />
charge of the collection.<br />
Mum’s slogan is<br />
“making good with goods.”<br />
The company works in<br />
close cooperation with the<br />
craftsmen and takes into<br />
account their needs. The<br />
craftsmen, for example, can<br />
work from home, which<br />
eliminates travel costs,<br />
saves on childcare expenses<br />
and allows more people to<br />
join the workforce. Working<br />
for Mum’s improves<br />
the quality of their lives<br />
and creates many new<br />
opportunities for them and<br />
their children, who now<br />
have the possibility to go<br />
to school and learn how<br />
to read and write. You can<br />
read interviews with the<br />
craftsmen on page 33.<br />
Mum’s products<br />
Hi, I’m Outi, mum of<br />
Mum’s!<br />
Take a look what has<br />
happened to Mum’s since<br />
the beginning from the<br />
timeline below!<br />
2006.<br />
The beginning - Africa.<br />
2 0 0 9 .<br />
Mum’s toys are designed in Scandinavia<br />
by best of professionals<br />
- kids!<br />
2 0 0 7.<br />
Designed in Finland handmade<br />
in Africa, from surplus material.<br />
2 010 .<br />
Flowerdrops charity proje<br />
by Mum’s began.<br />
52