WA Supplier Guide - Beer & Cider Essentials

Beer + Cider
MENU DESIGN
Menu
INSIGHTS
“EVERYONE’S GOT TO BELIEVE IN SOMETHING.
I BELIEVE I’LL HAVE ANOTHER BEER.”
WC Fields
RIGHT RANGE
People visit different on-premise venues
for different reasons and it’s important
that your product range reflects this. On
page 8 of this Guide you’ll find pack menu
range guides for different venue types,
these are based on what’s working in
these types of venue across the country.
CANS?
REALLY?
Believe it or not but beer and cider in
cans have exploded over the past few
years with producers across the country
now having a wide variety of beers and
cider In this format. In fact craft beer
in cans has grown at 5 times the rate
of bottles over the past 12 months and
we expect this trend to continue over
the coming years. When it comes to
product freshness cans are also king as
they prevent UV light from coming into
contact with beer and impacting
on the natural flavours of the product.
FRESH IS BEST
Beer and cider are generally products
that should be stored cold and consumed
as close to when they were produced
as possible. When not stored correctly
beer flavour will degrade rapidly and
impact of the experience of the drinker.
See page 9 of this guide for further
information on what you can do at your
venue to ensure every product you serve
is as fresh as possible.
CATEGORY
TRENDS
An important part of designing a beer
and cider menu is keeping up to date
with drinker preferences, we see the
following trends currently influencing
the category:
WELL-BEING As Australians aim to live
a more balanced life they are searching
out lower alcohol beer options. Craft
brewers in particular are meeting this
demand with the session ale style. These
tend to be amazingly flavoursome beers
that pack a lot of character into a beer
that sits between 3.5 – 4% ABV.
CRAFT BEER AND CIDER Australians
continue to seek out artisan, small
batch and locally made products across
all food and beverage categories. Beer
and cider drinkers are voting with their
feet and are demanding craft beer and
cider featuring an array of differing
styles and flavours.
APPROACHABLE FLAVOUR It seems
Australian beer drinkers want to have
their cake and eat it too! Consumers
have transferred their love of crisp and
refreshing lagers across to the craft
beer world but with one key difference,
an increase in flavour. Introducing
the summer ale style, which offers
approachability in bitterness with huge
tropical hop characters, now the fastest
growing craft style in Australia.
BEER+CIDER ESSENTIALS 4.0
100PROOF by Liquid Mix
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