WA Supplier Guide - Beer & Cider Essentials
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PACK & TAP<br />
SUPPORT PROGRAM<br />
& cider<br />
100PROOF by Paramount<br />
beer
CONTENTS<br />
Program Introduction<br />
Pack Program<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Australian <strong>Beer</strong><br />
<strong>Cider</strong> & Ginger <strong>Beer</strong><br />
Menu Insights<br />
Tap Program<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Australian <strong>Beer</strong><br />
House <strong>Beer</strong><br />
<strong>Cider</strong> & Ginger <strong>Beer</strong><br />
03<br />
05<br />
06<br />
12<br />
24<br />
30<br />
34<br />
39<br />
40<br />
44<br />
56<br />
59<br />
60<br />
ABOUT<br />
The 100Proof <strong>Beer</strong> & <strong>Cider</strong> <strong>Essentials</strong><br />
program is your complete category solution<br />
for <strong>Beer</strong>, <strong>Cider</strong> and Alcoholic Ginger <strong>Beer</strong>.<br />
It is based on powerful on-premise insights<br />
relating to product trends, seasonality and<br />
product freshness.<br />
The program is designed to give you ranging<br />
flexibility, a broad choice of products and<br />
competitive pricing.<br />
We offer all the tools you’ll Need to create the<br />
perfect category offering for your venue.<br />
CheerS!<br />
STEVEN BLAINE<br />
100Proof Category Manager – <strong>Beer</strong> & <strong>Cider</strong><br />
2<br />
100PROOF by Paramount
Pack<br />
PROGRAM<br />
“BEER IS PROOF THAT GOD LOVES US<br />
AND <strong>WA</strong>NTS US TO BE HAPPY.”<br />
Benjamin Franklin<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Paramount
PACK<br />
International<br />
Premium<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Paramount
ASIAN LAGER<br />
“THERE IS NO SUCH THING AS A BAD BEER.<br />
IT’S THAT SOME TASTE BETTER THAN OTHERS.”<br />
Asahi Soukai<br />
24 x 330ml Bottle<br />
Bill Carter<br />
Asahi<br />
Super Dry Black<br />
18 x 334ml Bottle<br />
Bintang <strong>Beer</strong><br />
24 x 330ml Bottle<br />
PACK ASIAN / AMERICAN / MEXICAN / IRISH<br />
Kingfisher<br />
Premium Lager<br />
24 x 330ml Bottle<br />
Kirin<br />
Ichiban<br />
24 x 330ml Bottle<br />
Kirin<br />
Megumi<br />
24 x 330ml Bottle<br />
AMERICAN<br />
Steinlager<br />
Pure<br />
24 x 330ml Bottle<br />
Red Stripe<br />
Lager<br />
24 x 330ml Bottle<br />
MEXICAN<br />
Tecate<br />
Lager<br />
24 x 355ml Can<br />
Dos Equis XX<br />
Special Lager<br />
24 x 355ml Bottle<br />
Sol<br />
Mexican <strong>Beer</strong><br />
24 x 330ml Bottle<br />
FROM TOP<br />
Asahi Super Dry<br />
24 x 330ml Bottle<br />
CARTON $63.46 DISCOUNT $15<br />
NET CARTON $48.46<br />
IRISH ALE<br />
Sapporo Premium <strong>Beer</strong><br />
24 x 330ml Bottle<br />
CARTON $53.43 DISCOUNT $7<br />
NET CARTON $46.43<br />
Kilkenny<br />
Ale<br />
24 x 440ml Can<br />
Guinness<br />
Draught<br />
24 x 440ml Can<br />
Guinness<br />
Extra Stout<br />
24 x 375ml Bottle<br />
Tiger <strong>Beer</strong><br />
24 x 330ml Bottle<br />
CARTON $68.07 DISCOUNT $20<br />
NET CARTON $48.07<br />
100PROOF by Liquid Mix<br />
9
“WITHOUT QUESTION, THE GREATEST INVENTION<br />
IN THE HISTORY OF MANKIND IS BEER. OH, I<br />
GRANT YOU THE WHEEL <strong>WA</strong>S ALSO A FINE<br />
INVENTION, BUT THE WHEEL DOES NOT GO<br />
NEARLY AS WELL WITH PIZZA.”<br />
Dave Barry<br />
PACK ASIAN / AMERICAN / MEXICAN / IRISH<br />
EUROPEAN LAGER<br />
Kronenbourg 1664<br />
24 x 330ml Bottle<br />
Mythos<br />
Hellenic Lager<br />
24 x 330ml Bottle<br />
Estrella Damm Lager<br />
24 x 330ml Bottle<br />
Pilsner Urquell<br />
24 x 330ml Bottle<br />
Birra Moretti<br />
24 x 330ml Bottle<br />
Carlsberg Lager<br />
24 x 330ml Bottle<br />
24 x 500ml Can<br />
Carlsberg<br />
Elephant<br />
24 x 330ml Bottle<br />
Fix Hellas<br />
Premium Lager<br />
24 x 330ml Bottle<br />
Grolsch<br />
Premium Lager<br />
24 x 330ml Bottle<br />
12 x 450ml Bottle<br />
FROM TOP<br />
Peroni<br />
Nastro Azzurro<br />
24 x 330ml Bottle<br />
Heineken<br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
Peroni Leggera<br />
24 x 330ml Bottle<br />
Heineken 3<br />
24 x 330ml Bottle<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
11
PACK<br />
Craft <strong>Beer</strong><br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Paramount
“BEER MAKES YOU FEEL THE <strong>WA</strong>Y YOU<br />
OUGHT TO FEEL WITHOUT BEER.”<br />
Henry Lawson<br />
PACK PALE ALE<br />
EXTRA PALE ALE<br />
Monteiths<br />
XPA<br />
24 x 330ml Bottle<br />
Nail<br />
VPA<br />
(<strong>WA</strong> Only)<br />
16 x 375ml Can<br />
Panhead XPA<br />
24 x 355ml Can<br />
Gage Roads Little Dove<br />
New World Pale Ale<br />
24 x 330ml Bottle<br />
AUSTRALIAN PALE ALE<br />
Cricketers<br />
Pale Ale<br />
24 x 330ml Bottle<br />
24 x 375ml Can<br />
Kosciuszko<br />
Pale Ale<br />
24 x 330ml Bottle<br />
24 x 355ml Can<br />
Lord Nelson<br />
Brewery<br />
Three Sheets Ale<br />
24 x 330ml Bottle<br />
Monteiths<br />
Pointers<br />
Pale Ale<br />
24 x 330ml Bottle<br />
Moo Brew<br />
Single Hop<br />
16 x 440ml Can<br />
Two Birds<br />
Pale Ale<br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
FROM TOP<br />
Colonial Pale Ale<br />
24 x 375ml Can<br />
Coopers Original Pale Ale<br />
24 x 375ml Bottle, 24 x 375ml Can<br />
Mountain Goat Pale Ale<br />
24 x 330ml Bottle<br />
Balter XPA<br />
16 x 375ml Can<br />
Gage Roads<br />
Breakwater<br />
Australian Pale Ale<br />
24 x 330ml Bottle<br />
Black Brewing<br />
Fresh Ale<br />
24 x 375ml Can<br />
James Squire<br />
One Fifty Lashes<br />
Pale Ale<br />
24 x 345ml Bottle<br />
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15
PACK PALE ALE<br />
AMERICAN PALE ALE<br />
Little Creatures<br />
Pale Ale<br />
James Squire<br />
Hop Thief<br />
American Pale Ale<br />
Mismatch Brewing<br />
Pale Ale<br />
24 x 330ml Bottle<br />
24 x 345ml Bottle<br />
24 x 375ml Can<br />
Monteiths<br />
American Pale Ale<br />
Moo Brew<br />
Pale Ale<br />
Gage Roads<br />
Atomic Pale Ale<br />
24 x 330ml Bottle<br />
24 x 375ml Can<br />
16 x 330ml Bottle<br />
24 x 330ml Bottle<br />
Black Brewing<br />
Pale Ale<br />
Eagle Bay Brewing<br />
Pale Ale<br />
Running With Thieves<br />
Pale Ale<br />
24 x 375ml Can<br />
24 x 330ml Bottle<br />
24 x 375ml Can<br />
Otherside<br />
Anthem IPA<br />
Balter Strong<br />
Pale Ale<br />
16 x 375ml Can<br />
16 x 375ml Can<br />
INDIA PALE ALE<br />
Balter IPA<br />
Colonial<br />
Australian IPA<br />
Little Creatures IPA<br />
16 x 375ml Can<br />
24 x 375ml Can<br />
24 x 330ml Bottle<br />
Running With<br />
Thieves IPA<br />
Mismatch IPA<br />
Black Brewing IPA<br />
24 x 375ml Can<br />
16 x 375ml Can<br />
24 x 375ml Can<br />
Eagle Bay Brewing<br />
Black IPA<br />
Gage Roads<br />
Sleeping Giant IPA<br />
24 x 330ml Bottle<br />
24 x 330ml Bottle<br />
16<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Paramount
GOLDEN / SUMMER ALE<br />
Cricketers<br />
Summer Ale<br />
Mountain Goat<br />
Organic Steam Ale<br />
Mountain Goat<br />
Summer Ale<br />
PACK GOLDEN / SUMMER ALE<br />
24 x 330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 375ml Can<br />
Paulaner<br />
Hefe Weissbier<br />
James Squire<br />
The Chancer<br />
Golden Ale<br />
James Squire<br />
The Swindler<br />
Tropical Pale<br />
24 x 330ml Bottle<br />
24 x 345ml Bottle<br />
24 x 345ml Bottle<br />
White Rabbit<br />
White Ale<br />
Little Creatures<br />
Bright Ale<br />
Little Creatures<br />
Dog Days<br />
Session Ale<br />
24 x 330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 355ml Can<br />
Lord Nelson Brewery<br />
Quayle Summer Ale<br />
Moo Brew<br />
Hefeweizen<br />
Two Birds<br />
Taco <strong>Beer</strong><br />
24 x 375ml Can<br />
24 x 375ml Can<br />
16 x 330ml Bottle<br />
24 x 330ml Bottle<br />
a<br />
Two Birds<br />
Golden Ale<br />
24 x 330ml Bottle<br />
Little Creatures<br />
Elsie <strong>WA</strong> Ale<br />
24 x 330ml Bottle<br />
Matso's<br />
Mango <strong>Beer</strong><br />
24 x 330ml Bottle<br />
FROM TOP<br />
Two Birds Passion Victim<br />
Summer Ale<br />
24 x 330ml Can<br />
Coopers Session Ale<br />
24 x 375ml Bottle, 24 x 375ml Can<br />
Colonial Draught<br />
24 x 375 Can<br />
Black Brewing<br />
Saison<br />
16 x 330ml Bottle<br />
Eagle Bay Brewing<br />
Kolsch<br />
24 x 330ml Bottle<br />
Gage Roads<br />
Single Fin Summer Ale<br />
24 x 330ml Bottle<br />
Colonial South West Sour<br />
24 x 375ml Can<br />
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19
SESSION ALE<br />
Balter<br />
Captain Sensible<br />
Midstrength<br />
16 x 375ml Can<br />
Colonial<br />
Small Ale<br />
24 x 375ml Can<br />
Cricketers<br />
Session Ale<br />
24 x 375ml Can<br />
PACK OTHER ALES & LAGER<br />
James Squire<br />
Mid River Pale Ale<br />
Mismatch Brewing<br />
Session Ale<br />
Moo Brew<br />
Mid Strength<br />
24 x 330ml Bottle<br />
24x 330ml Can<br />
24 x 375ml Can<br />
Eagle Bay<br />
Amber Ale<br />
24 x 330ml Bottle<br />
Gage Roads<br />
Narrow Neck<br />
Session Ale<br />
24 x 330ml Bottle<br />
Nail MVP<br />
16 x 375ml Can<br />
PALE LAGER<br />
Otherside<br />
Lo-Fi Citrus Wheat<br />
Black Brewing<br />
Lager<br />
Otherside Social<br />
Classic Lager<br />
16 x 375ml Can<br />
24 x 330ml Bottle<br />
16 x 375ml Can<br />
Cricketers<br />
Lager<br />
Brooklyn Lager<br />
James Squire<br />
Four Wives Pilsner<br />
24 x 330ml Bottle<br />
24 x 355ml Bottle<br />
24 x 345ml Bottle<br />
Eagle Bay<br />
Lager<br />
Little Creatures<br />
Pilsner<br />
Mismatch Brewing<br />
Lager<br />
24 x 330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
FROM TOP<br />
Balter Pilsner<br />
16 x 375ml Can<br />
Little Creatures<br />
Rogers <strong>Beer</strong><br />
24 x 330ml Bottle<br />
Two Birds<br />
Sunset Ale<br />
24 x 330ml Bottle<br />
Monteiths<br />
Barber Lager<br />
24 x 330ml Bottle<br />
Moo Brew<br />
Pilsner<br />
24 x 375ml Can<br />
16 x 330ml Bottle<br />
100PROOF by Liquid Mix<br />
21
“THERE IS AN ANCIENT CELTIC AXIOM THAT SAYS<br />
‘GOOD PEOPLE DRINK GOOD BEER’, WHICH IS TRUE,<br />
THEN AS NOW. JUST LOOK AROUND YOU IN ANY<br />
PUBLIC BAR ROOM AND YOU WILL QUICKLY SEE:<br />
BAD PEOPLE DRINK BAD BEER.”<br />
Hunter S Thompson<br />
PACK OTHER ALES & LAGER<br />
DARK ALE / LAGER<br />
White Rabbit<br />
Dark Ale<br />
24 x 330ml Bottle<br />
Colonial<br />
Robust Porter<br />
24 x 375ml Can<br />
Mountain Goat<br />
Fancy Pants<br />
24 x 375ml Can<br />
Otherside<br />
Harvest Red Ale<br />
16 x 375ml Can<br />
Moo Brew<br />
Dark Ale<br />
24 x 375ml Can<br />
16 x 330ml Bottle<br />
Coopers<br />
Best Extra Stout<br />
24 x 375ml Bottle<br />
Coopers<br />
Vintage Ale<br />
24 x 375ml Bottle<br />
Monteiths<br />
Black<br />
24 x 330ml Bottle<br />
James Squire<br />
Jack of Spades<br />
Porter<br />
24 x 345ml Bottle<br />
James Squire<br />
Nine Tales<br />
Amber Ale<br />
24 x 345ml Bottle<br />
Black Brewing<br />
Milk Stout<br />
24 x 330ml Can<br />
Nail Red<br />
16 x 375ml Can<br />
Nail Stout<br />
16 x 330ml Bottle<br />
Running With<br />
Thieves Stout<br />
24 x 375ml Can<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
23
PACK<br />
Australian <strong>Beer</strong><br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Paramount
PACK AUSTRALIAN<br />
“I WORK UNTIL BEER O’CLOCK.”<br />
Stephen King<br />
PREMIUM<br />
James Boags<br />
Premium Lager<br />
24 x 375ml Bottle<br />
Coopers<br />
Dark Ale<br />
24 x 375ml Bottle<br />
Coopers<br />
Sparkling Ale<br />
24 x 375ml Bottle<br />
CONTEMPORARY<br />
XXXX Summer<br />
Bright Lager<br />
24 x 330ml Bottle<br />
XXXX Summer<br />
Bright Lager, Lime<br />
24 x 330ml Bottle<br />
XXXX Summer<br />
Bright Lager, Mango<br />
24 x 330ml Bottle<br />
Hahn<br />
Super Dry<br />
24 x 330ml Bottle<br />
Hahn<br />
Super Dry 3.5%<br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
Tooheys<br />
Extra Dry<br />
24 x 345ml Bottle<br />
FROM TOP<br />
Goat Lager<br />
Very Enjoyable <strong>Beer</strong><br />
24 x 375ml Can<br />
Furphy<br />
Refreshing Ale<br />
24 x 375ml Bottle<br />
24 x 375ml Can<br />
Coopers Dry<br />
24 x 355ml Bottle<br />
24 x 375ml Can<br />
Iron Jack<br />
Full Strength 4.2%<br />
24 x 330ml Bottle<br />
Iron Jack<br />
3.5% Lager<br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
27
FROM TOP<br />
XXXX Gold Lager<br />
24 x 375ml Bottle<br />
30 x 375ml Can<br />
Coopers Mild Ale<br />
24 x 375ml Bottle<br />
24 x 375ml Can<br />
Boags Premium Light<br />
24 x 375ml Bottle<br />
“I’M A FIRM BELIEVER IN THE PEOPLE.<br />
IF GIVEN THE TRUTH, THEY CAN BE DEPENDED UPON TO<br />
MEET ANY NATIONAL CRISIS. THE GREAT POINT IS<br />
TO BRING THEM THE REAL FACTS, AND BEER.”<br />
Abraham Lincoln<br />
PACK CLASSIC AUSTRALIAN<br />
CLASSIC<br />
Coopers<br />
Premium Light<br />
24 x 355ml Bottle<br />
24 x 375ml Can<br />
Hahn<br />
Premium Light<br />
24 x 375ml Bottle<br />
Swan Draught<br />
24 x 375ml Bottle<br />
Alby Crisp<br />
24 x 330ml Bottle<br />
Alby Draught<br />
24 x 330ml Bottle<br />
Emu Bitter<br />
24 x 375ml Bottle<br />
Emu Export<br />
30 x 375ml Can<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
29
PACK<br />
<strong>Cider</strong> &<br />
Ginger <strong>Beer</strong><br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Paramount
CLASSIC APPLE CIDER<br />
Orchard Thieves<br />
Apple <strong>Cider</strong><br />
24 x 330ml Bottle<br />
Tooheys Five Seeds<br />
Crisp Apple <strong>Cider</strong><br />
24 x 345ml Bottle<br />
Hello Sunshine<br />
Apple <strong>Cider</strong><br />
24 x 330ml Can<br />
PACK CIDER & GINGER BEER<br />
Kirin Fuji<br />
Apple <strong>Cider</strong><br />
Somersby<br />
Cloudy Apple <strong>Cider</strong><br />
24 x 330ml Bottle<br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
CRAFT APPLE CIDER<br />
James Squire<br />
Orchard Crush<br />
Apple <strong>Cider</strong><br />
Little Creatures<br />
Pipsqueak<br />
Apple <strong>Cider</strong><br />
Black Brewing<br />
Apple <strong>Cider</strong><br />
24 x 345ml Bottle<br />
24 x 330ml Bottle<br />
24 x 330ml Bottle<br />
The Hills <strong>Cider</strong> Co.<br />
Cloudy Apple <strong>Cider</strong><br />
The Hills <strong>Cider</strong> Co.<br />
Apple & Ginger <strong>Cider</strong><br />
Colonial<br />
Bertie Apple <strong>Cider</strong><br />
24 x 330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 375ml Can<br />
CLASSIC PEAR & FLAVOURED CIDER<br />
Somersby<br />
Blackberry <strong>Cider</strong><br />
Somersby<br />
Watermelon <strong>Cider</strong><br />
Somersby<br />
Pear <strong>Cider</strong><br />
FROM TOP<br />
The Hills <strong>Cider</strong> Co<br />
Apple <strong>Cider</strong><br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
24 x 330ml Bottle<br />
CRAFT PEAR CIDER<br />
GINGER BEER<br />
24 x 330ml Bottle<br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
Thatchers<br />
Gold Apple <strong>Cider</strong><br />
24 x 330ml Bottle<br />
Somersby Apple <strong>Cider</strong><br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
Monteiths<br />
Crushed Apple <strong>Cider</strong><br />
24 x 330ml Bottle<br />
The Hills <strong>Cider</strong> Co.<br />
Pear <strong>Cider</strong><br />
24 x 330ml Bottle<br />
Matso’s<br />
Ginger <strong>Beer</strong><br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
33
<strong>Beer</strong> + <strong>Cider</strong><br />
MENU DESIGN<br />
Menu<br />
INSIGHTS<br />
“EVERYONE’S GOT TO BELIEVE IN SOMETHING.<br />
I BELIEVE I’LL HAVE ANOTHER BEER.”<br />
WC Fields<br />
RIGHT RANGE<br />
People visit different on-premise venues<br />
for different reasons and it’s important<br />
that your product range reflects this. On<br />
page 8 of this <strong>Guide</strong> you’ll find pack menu<br />
range guides for different venue types,<br />
these are based on what’s working in<br />
these types of venue across the country.<br />
CANS?<br />
REALLY?<br />
Believe it or not but beer and cider in<br />
cans have exploded over the past few<br />
years with producers across the country<br />
now having a wide variety of beers and<br />
cider In this format. In fact craft beer<br />
in cans has grown at 5 times the rate<br />
of bottles over the past 12 months and<br />
we expect this trend to continue over<br />
the coming years. When it comes to<br />
product freshness cans are also king as<br />
they prevent UV light from coming into<br />
contact with beer and impacting<br />
on the natural flavours of the product.<br />
FRESH IS BEST<br />
<strong>Beer</strong> and cider are generally products<br />
that should be stored cold and consumed<br />
as close to when they were produced<br />
as possible. When not stored correctly<br />
beer flavour will degrade rapidly and<br />
impact of the experience of the drinker.<br />
See page 9 of this guide for further<br />
information on what you can do at your<br />
venue to ensure every product you serve<br />
is as fresh as possible.<br />
CATEGORY<br />
TRENDS<br />
An important part of designing a beer<br />
and cider menu is keeping up to date<br />
with drinker preferences, we see the<br />
following trends currently influencing<br />
the category:<br />
WELL-BEING As Australians aim to live<br />
a more balanced life they are searching<br />
out lower alcohol beer options. Craft<br />
brewers in particular are meeting this<br />
demand with the session ale style. These<br />
tend to be amazingly flavoursome beers<br />
that pack a lot of character into a beer<br />
that sits between 3.5 – 4% ABV.<br />
CRAFT BEER AND CIDER Australians<br />
continue to seek out artisan, small<br />
batch and locally made products across<br />
all food and beverage categories. <strong>Beer</strong><br />
and cider drinkers are voting with their<br />
feet and are demanding craft beer and<br />
cider featuring an array of differing<br />
styles and flavours.<br />
APPROACHABLE FLAVOUR It seems<br />
Australian beer drinkers want to have<br />
their cake and eat it too! Consumers<br />
have transferred their love of crisp and<br />
refreshing lagers across to the craft<br />
beer world but with one key difference,<br />
an increase in flavour. Introducing<br />
the summer ale style, which offers<br />
approachability in bitterness with huge<br />
tropical hop characters, now the fastest<br />
growing craft style in Australia.<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
35
<strong>Beer</strong> + <strong>Cider</strong><br />
MENU<br />
INSIGHTS<br />
<strong>Beer</strong> + <strong>Cider</strong><br />
DEVELOPMENT<br />
INSIGHTS<br />
BEER STORAGE<br />
GUIDELINES<br />
<strong>Beer</strong> and cider should be stored<br />
between 2-4 Degrees to maintain<br />
product freshness & flavour profile.<br />
BEER AGING VS STORAGE TEMPERATURE GUIDE<br />
Storage Temperature<br />
(Degrees Celcius)<br />
2-4 C<br />
20 C<br />
30 C<br />
60 C<br />
How long will it stay fresh<br />
(Days)<br />
300 Days<br />
30 Days<br />
3 Days<br />
1 Day<br />
RATE OF SALE<br />
Each product on the menu should sell a minimum<br />
of 1 carton per week to ensure freshness.<br />
DRAUGHT<br />
Draught <strong>Beer</strong> and <strong>Cider</strong> is the favoured on-premise<br />
format of Australian beer & cider drinkers. If your<br />
venue has a draught beer & cider offer, look for pack<br />
to play a supporting role as 80% or more of the beer<br />
and cider sales will go through the taps. Use your<br />
pack range to provide drinkers with options not<br />
available on tap.<br />
EMBRACE<br />
SEASONALITY<br />
Only stock beer styles when drinkers<br />
demand them e.g: stouts in winter.<br />
MENU SIZE<br />
Limit the number of products to maximise<br />
the turnover of all items included on your<br />
menu. The ideal base menu size is 6 to 8<br />
products in total.<br />
DINING LEAD VENUES<br />
Lead Segments<br />
% of <strong>Beer</strong>/<br />
<strong>Cider</strong> Sales<br />
SMALL BARS<br />
Lead Segments<br />
% of <strong>Beer</strong>/<br />
<strong>Cider</strong> Sales<br />
LIGHT<br />
PROTECTION<br />
GUIDELINES<br />
Off flavours will develop if UV<br />
radiation comes into contact with<br />
beer. The type of packaging a beer<br />
is stored in has a huge impact on<br />
the amount of protection offered<br />
from this radiation.<br />
LIGHT STRIKE PROTECTION GUIDE<br />
Packaging Format Protection Level<br />
100%<br />
Cans/Kegs<br />
98%<br />
Brown Bottles<br />
20%<br />
Green Bottles<br />
0%<br />
Clear Bottles*<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Premium Australian <strong>Beer</strong><br />
Suggested Menu Structure<br />
International Premium <strong>Beer</strong><br />
Craft <strong>Beer</strong><br />
Classic <strong>Cider</strong><br />
Premium Australian <strong>Beer</strong><br />
33<br />
21<br />
10<br />
No. of Products<br />
2<br />
2<br />
1<br />
1<br />
Craft <strong>Beer</strong><br />
International Premium<br />
<strong>Cider</strong><br />
Suggested Menu Structure<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Classic <strong>Cider</strong><br />
Premium Australian<br />
45<br />
27<br />
10<br />
No. of Products<br />
2<br />
4<br />
1<br />
1<br />
*NOTE: Products such as Corona are produced with<br />
a special hop compound that prevents light struck<br />
flavours from developing.<br />
LATE NIGHT VENUES<br />
Lead Segments<br />
International Premium<br />
Craft <strong>Beer</strong><br />
<strong>Cider</strong><br />
% of <strong>Beer</strong>/<br />
<strong>Cider</strong> Sales<br />
51<br />
19<br />
8<br />
PUBS/TAVERS/CLUBS<br />
Lead Segments<br />
Classic/Contemporary/Aus<br />
International Premium<br />
Craft <strong>Beer</strong><br />
% of <strong>Beer</strong>/<br />
<strong>Cider</strong> Sales<br />
31<br />
20<br />
17<br />
Suggested Menu Structure<br />
No. of Products<br />
Suggested Menu Structure<br />
No. of Products<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Classic <strong>Cider</strong><br />
3<br />
2<br />
1<br />
Classic/Contemporary/Aus<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Classic <strong>Cider</strong><br />
3<br />
2<br />
2<br />
1<br />
36<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
37
Tap<br />
PROGRAM<br />
“EVERYONE’S GOT TO BELIEVE IN SOMETHING.<br />
I BELIEVE I’LL HAVE ANOTHER BEER.”<br />
WC Fields<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Paramount
TAP<br />
Sapporo Premium <strong>Beer</strong><br />
49.5L Keg<br />
$350.65<br />
INTERNATIONAL ASIAN LAGER<br />
Tiger <strong>Beer</strong><br />
50L Keg<br />
$308.00<br />
Kirin Megumi<br />
49.5L Keg<br />
$358.50<br />
INTERNATIONAL ASIAN / AMERICAN / IRISH<br />
International<br />
Premium<br />
Asahi Super Dry<br />
19L Keg<br />
$190.80<br />
Red Stripe Lager<br />
50L Keg<br />
$308.00<br />
Asahi Black<br />
19L Keg<br />
$199.80<br />
INTERNATIONAL AMERICAN / IRISH<br />
Kilkenny Ale<br />
49.5L Keg<br />
$330.00<br />
Kingfisher Lager<br />
25L Keg<br />
$195.50<br />
Guinness Draught<br />
49.5L Keg<br />
$330.00<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix 41
INTERNATIONAL EUROPEAN<br />
INTERNATIONAL PREMIUM EUROPEAN<br />
Heineken<br />
49.5L Keg<br />
Kronenbourg 1664<br />
49.5L Keg<br />
Birra Moretti<br />
30L Keg<br />
Carlsberg Lager<br />
49.5L Keg<br />
Heineken 3<br />
49.5L Keg<br />
Estrella Damm<br />
30L Keg<br />
Peroni Nastro Azzuro<br />
49.5L Keg<br />
Peroni Leggera<br />
49.5L Keg<br />
42<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Paramount
TAP<br />
CRAFT EXTRA PALE ALE<br />
CRAFT PALE ALE<br />
Balter XPA<br />
49.5L Keg<br />
Monteiths XPA<br />
50L Keg<br />
Nail VPA<br />
49.5L Keg<br />
$329.00<br />
KEG FERMENTED<br />
Craft <strong>Beer</strong><br />
Panhead XPA<br />
49.5L Keg<br />
Colonial Pale Ale<br />
49.5L Keg<br />
Gage Roads Little Dove<br />
New World Pale Ale<br />
49.5L Keg<br />
James Squire<br />
One Fifty Lashes Pale Ale<br />
49.5L Keg<br />
Coopers Original Pale Ale<br />
49.5L Keg<br />
CRAFT AUSTRALIAN PALE ALE<br />
Kosciuszko Pale Ale<br />
49.5L Keg<br />
100PROOF by Liquid Mix 45
CRAFT PALE ALE<br />
CRAFT AUSTRALIAN PALE ALE<br />
CRAFT AMERICAN PALE ALE<br />
CRAFT PALE ALE<br />
Black Brewing Fresh Ale<br />
49.5L Keg<br />
Monteiths Pointers Pale Ale<br />
50L Keg<br />
Two Birds Pale Ale<br />
49.5L Keg<br />
Monteiths Patriot APA<br />
50L Keg<br />
Gage Roads Atomic Pale Ale<br />
49.5L Keg<br />
White Lakes Pale Ale<br />
49.5L Keg<br />
CRAFT AMERICAN PALE ALE<br />
CRAFT INDIA PALE ALE<br />
Black Brewing Pale Ale<br />
49.5L Keg<br />
Mountain Goat Pale Ale<br />
50L Keg<br />
Eagle Bay Brewing Pale Ale<br />
49.5L Keg<br />
Running With Thieves Pale Ale<br />
49.5L Keg<br />
Black Brewing IPA<br />
49.5L Keg<br />
Eagle Bay Brewing Black IPA<br />
49.5L Keg<br />
Little Creatures Pale Ale<br />
49.5L Keg<br />
James Squire Hop Thief<br />
American Pale Ale<br />
49.5L Keg<br />
Mismatch Brewing Pale Ale<br />
49.5L Keg<br />
Colonial Australian IPA<br />
49.5L Keg<br />
Little Creatures IPA<br />
49.5L Keg<br />
Mismatch India Pale Ale<br />
49.5L Keg<br />
46<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix 47
CRAFT PALE / GOLDEN / SUMMER ALE<br />
CRAFT INDIA PALE ALE<br />
Running With Thieves IPA<br />
49.5L Keg<br />
CRAFT GOLDEN & SUMMER ALE<br />
Mountain Goat Steam Ale<br />
49.5L Keg<br />
Mountain Goat Summer Ale<br />
49.5L Keg<br />
Colonial Draught<br />
49.5L Keg<br />
CRAFT GOLDEN & SUMMER ALE<br />
Colonial South West Sour<br />
49.5L Keg<br />
James Squire<br />
The Chancer Golden Ale<br />
50L Keg<br />
CRAFT GOLDEN / SUMMER ALE<br />
Otherside Anthem IPA<br />
49.5L Keg<br />
Coopers Session Ale<br />
49.5L Keg<br />
White Lakes Summer Ale<br />
49.5L Keg<br />
James Squire<br />
The Swindler Tropical Pale<br />
49.5L Keg<br />
White Rabbit White Ale<br />
49.5L Keg<br />
Little Creatures Bright Ale<br />
49.5L Keg<br />
Two Birds<br />
Passion Victim Summer Ale<br />
49.5L Keg<br />
Two Birds Taco <strong>Beer</strong><br />
49.5L Keg<br />
Two Birds Golden Ale<br />
49.5L Keg<br />
Matsos Mango <strong>Beer</strong><br />
49.5L Keg<br />
Black Brewing Saison<br />
49.5L Keg<br />
Eagle Bay Brewing Kolsch<br />
49.5L Keg<br />
48<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix 49
CRAFT GOLDEN / SUMMER ALE / PALE LAGER<br />
Gage Roads Single Fin<br />
Summer Ale<br />
49.5L Keg<br />
CRAFT GOLDEN & SUMMER ALE<br />
Little Creatures<br />
Elsie <strong>WA</strong> Ale<br />
49.5L Keg<br />
Little Creatures Dog Days<br />
Session Ale<br />
49.5L Keg<br />
Brooklyn Lager<br />
49.5L Keg<br />
CRAFT PALE LAGER<br />
Two Birds Trail Blazer Lager<br />
49.5L Keg<br />
Little Creatures Pilsner<br />
49.5L Keg<br />
CRAFT PALE LAGER / SESSION ALE<br />
CRAFT PALE LAGER<br />
White Lakes Wit Bier<br />
49.5L Keg<br />
Otherside Festive Session Ale<br />
49.5L Keg<br />
Otherside Social Classic Lager<br />
49.5L Keg<br />
Mismatch Brewing Lager<br />
49.5L Keg<br />
Monteiths Draught<br />
50L Keg<br />
White Lakes Pilsener<br />
49.5L Keg<br />
CRAFT SESSION ALE<br />
Balter Pilsner<br />
49.5L Keg<br />
Black Brewing Lager<br />
49.5L Keg<br />
Eagle Bay Lager<br />
49.5L Keg<br />
Gage Roads<br />
Narrow Neck Session Ale<br />
49.5L Keg<br />
Nail MVP<br />
49.5L Keg<br />
White Lakes Standard 3.5%<br />
49.5L Keg<br />
50<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
51
CRAFT SESSION / DARK ALE & LAGER<br />
Little Creatures<br />
Rogers <strong>Beer</strong><br />
49.5L Keg<br />
CRAFT SESSION ALE<br />
Balter Captain Sensible<br />
Midstregnth<br />
49.5L Keg<br />
Colonial<br />
Small Ale<br />
49.5L Keg<br />
Otherside Harvest<br />
Red Ale<br />
49.5L Keg<br />
CRAFT DARK ALE & LAGER<br />
Running With Thieves<br />
Stout<br />
49.5L Keg<br />
Two Birds<br />
Sunset Ale<br />
49.5L Keg<br />
CRAFT DARK ALE & LAGER<br />
KEG FERMENTED<br />
James Squire<br />
Mid River Pale Ale<br />
49.5L Keg<br />
Mismatch Brewing<br />
Session Ale<br />
49.5L Keg<br />
Eagle Bay<br />
Amber Ale<br />
49.5L Keg<br />
White Rabbit<br />
Dark Ale<br />
49.5L Keg<br />
Colonial<br />
Robust Porter<br />
49.5L Keg<br />
Coopers<br />
Best Extra Stout<br />
49.5L Keg<br />
CRAFT DARK ALE & LAGER<br />
Otherside<br />
Lo-Fi Citrus Wheat<br />
49.5L Keg<br />
Mountain Goat Billy<br />
The Mid Pale Ale<br />
49.5L Keg<br />
Black Brewing<br />
Milk Stout<br />
49.5L Keg<br />
Nail Red<br />
49.5L Keg<br />
Nail Stout<br />
49.5L Keg<br />
White Lakes<br />
Dark Lager<br />
49.5L Keg<br />
52<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix 53
TAP<br />
Furphy<br />
Refreshing Ale<br />
49.5L Keg<br />
AUSTRALIAN PREMIUM<br />
KEG FERMENTED<br />
Coopers<br />
Dark Ale<br />
49.5L Keg<br />
KEG FERMENTED<br />
Coopers<br />
Sparkling Ale<br />
49.5L Keg<br />
AUSTRALIAN PREMIUM / CONTEMPORARY<br />
Australian <strong>Beer</strong><br />
White Lakes<br />
Draught<br />
49.5L Keg<br />
Cricketers<br />
Pale Ale<br />
49.5L Keg<br />
“BEER, IT’S THE BEST DAMN<br />
DRINK IN THE WORLD.”<br />
Cricketers<br />
Lager<br />
49.5L Keg<br />
Jack Nicholson<br />
Goat Lager<br />
Very Enjoyable <strong>Beer</strong><br />
49.5L Keg<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
55
AUSTRALIAN CONTEMPORARY / CLASSIC<br />
Coopers Dry<br />
49.5L Keg<br />
AUSTRALIAN CONTEMPORARY<br />
Iron Jack Full Strength 4.2%<br />
49.5L Keg<br />
Iron Jack 3.5% Lager<br />
49.5L Keg<br />
TAP<br />
HOUSE BEER<br />
Coopers Premium Lager<br />
49.5L Keg<br />
$272.00<br />
Commitment<br />
1 month<br />
3 months<br />
6-12 months<br />
Discount<br />
$20<br />
$20<br />
$30<br />
ADD<br />
$10/KEG<br />
for 2+ Brands<br />
HOUSE BEER<br />
AUSTRALIAN CLASSIC<br />
DB Export Gold<br />
50L Keg<br />
$211.00<br />
Hahn Super Dry<br />
49.5L Keg<br />
Swan Draught<br />
49.5L Keg<br />
Hahn Super Dry 3.5%<br />
49.5L Keg<br />
Alby Crisp<br />
49.5L Keg<br />
Coopers Mild Ale<br />
49.5L Keg<br />
Alby Draught<br />
49.5L Keg<br />
House <strong>Beer</strong><br />
Commitment<br />
1 month<br />
3 months<br />
6-12 months<br />
Running With Thieves Draught<br />
49.5L Keg<br />
$240.00<br />
Commitment<br />
1 month<br />
3 months<br />
6-12 months<br />
Discount<br />
$ -<br />
$10<br />
V<br />
Discount<br />
$20<br />
$30<br />
$40<br />
5+1<br />
INTRO<br />
DEAL<br />
56<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix
TAP<br />
<strong>Cider</strong> + Ginger <strong>Beer</strong><br />
The Hills <strong>Cider</strong> Co.<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
The Hills <strong>Cider</strong> Co.<br />
Apple & Pomergrante <strong>Cider</strong><br />
49.5L Keg<br />
Little Creatures<br />
Pipsqueak Apple <strong>Cider</strong><br />
49.5L Keg<br />
CRAFT APPLE CIDER<br />
The Hills <strong>Cider</strong> Co.<br />
Cloudy Apple <strong>Cider</strong><br />
49.5L Keg<br />
Monteiths<br />
Crushed Apple <strong>Cider</strong><br />
50L Keg<br />
Mountain Goat<br />
Two Step Apple <strong>Cider</strong><br />
49.5L Keg<br />
The Hills <strong>Cider</strong> Co.<br />
Apple & Ginger <strong>Cider</strong><br />
49.5L Keg<br />
James Squire<br />
Orchard Crush Apple <strong>Cider</strong><br />
49.5L Keg<br />
CRAFT APPLE CIDER<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Paramount<br />
BEER+CIDER ESSENTIALS 4.0 100PROOF by Liquid Mix 59
CLASSIC GINGER BEER / APPLE / PEAR CIDER<br />
Orchard Thieves<br />
Apple <strong>Cider</strong><br />
50L Keg<br />
CLASSIC APPLE CIDER<br />
Hello Sunshine<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
T&Cs<br />
OF SALE<br />
Thatchers<br />
Gold Apple <strong>Cider</strong><br />
49.5L Keg<br />
Somersby<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
100PROOF BEER & CIDER ESSENTIALS 2019<br />
PEAR CIDER<br />
GINGER BEER<br />
The Hills <strong>Cider</strong> Co Pear <strong>Cider</strong><br />
49.5L Keg<br />
Matsos Ginger <strong>Beer</strong><br />
49.5L Keg<br />
100Proof <strong>Beer</strong> & <strong>Cider</strong> Tap<br />
<strong>Essentials</strong> Program is only<br />
available to on-premise venues<br />
and is offered for a commitment<br />
to tap list the selected beer<br />
and cider.<br />
Pricing is correct at the time of<br />
publication, however is subject<br />
to change at any time due to<br />
price or tax adjustments from<br />
suppliers or government.<br />
Prices quoted in the program<br />
guides are excluding GST<br />
and including WET (where<br />
applicable). Customers need to<br />
commit to ranging the applicable<br />
product for the period outlined in<br />
the program guide to receive the<br />
pack/tap essentials discount.<br />
The selected beer and cider list<br />
products must only be supplied<br />
to the venue through a 100Proof<br />
wholesaler.<br />
If venues do not pour or list any<br />
of the selected products for any<br />
period during this agreement’s<br />
timeframe, then the agreement<br />
may be cancelled. Property and<br />
all the goods supplied shall<br />
remain vested in 100Proof and<br />
shall not pass to the customer<br />
until the period has been<br />
completed in full.<br />
The agreement can be revised or<br />
cancelled by either party subject<br />
to one month’s notice period.<br />
60<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix<br />
61
215-217 Bannister Road, Canning Vale <strong>WA</strong> 6155<br />
(08) 9434 8555 orders@liquidmix.com.au<br />
www.liquidmix.com.au<br />
BEER+CIDER ESSENTIALS 4.0<br />
100PROOF by Liquid Mix
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