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Vanguard Newspaper 01 June 2019

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42—SATURDAY Vanguard, JUNE 1, 2019<br />

Govt needs to invest in<br />

manpower, healthcare<br />

to develop economy<br />

—Medsaf Boss<br />

Stories by Moses Nosike<br />

ivian Nwakah is the founder of Medsaf, a tech-enabled<br />

Vmedication supply chain management solution for<br />

hospitals and pharmacies. She grew up in Chicago where<br />

she started a chain of home healthcare agencies that<br />

expanded across the Midwest. Nwakah has<br />

travelled several countries of the world before<br />

before settling in Nigeria full time.<br />

In this interview with Nosike Moses, she<br />

revealed how the challenges of widespread<br />

fake medication and fake malaria drug killed<br />

her friend made her found Medsaf to reduce<br />

preventable death and streamline the<br />

pharmaceutical industry. Excerpts:<br />

Nigerians would like to<br />

know the vision of Medsaf<br />

and its focus?<br />

Yes! I spent most of life in Chicago,<br />

US and I got the chance to open<br />

home healthcare agencies across<br />

Illinois and Indiana. That exposed<br />

me to the business side of<br />

healthcare. Afterwards I entered a<br />

business school program where I<br />

studied at IAE, Sorbonne in Paris,<br />

France, the Federal University of<br />

Rio de Janeiro, Brazil, and J. Mack<br />

Robinson College, Georgia Atlanta.<br />

I was traveling around the world,<br />

thinking about the world with<br />

business mindset before connecting<br />

back to my roots in Nigeria because<br />

I wanted to give back in some way.<br />

My parents left Nigeria in the<br />

1970s.<br />

So I came back to Lagos to do an<br />

internship and that is how I got<br />

here. While doing my internship, a<br />

friend of mine died while taking a<br />

fake malaria pill and that opened<br />

my eyes to see some of the<br />

challenges in the Nigerian<br />

healthcare system. I felt a calling<br />

to help and be a part of the solutions<br />

to fix these problems.<br />

How long have you been in this<br />

business of healthcare<br />

management and the impacts so<br />

far?<br />

I started working on this concept<br />

about four years ago, trying to<br />

understand different ways I can<br />

make the concept work. It stemmed<br />

from the idea that quality<br />

medication is a fundamental<br />

human right and it is not fair that<br />

anyone should have to worry about<br />

receiving poor healthcare. We saw<br />

that pharmaceutical distribution<br />

was a huge challenge, an area that<br />

could be fixed with technology. Two<br />

and half years ago, we launched<br />

Medsaf as a service provider to<br />

hospitals for quality control along<br />

with other services like inventory<br />

management planning as well as<br />

providing them with quality<br />

medication at an affordable price.<br />

The impact on Nigeria so far has<br />

been huge. We brought this idea of<br />

quality medication back into<br />

spotlight. Our team is going to the<br />

hospitals and pharmacies talking<br />

about the need to have good quality<br />

medications and streamline<br />

procurement. We want to ensure<br />

that those hospitals working with<br />

us have good medications and that<br />

imparts on the patient.<br />

Considering the cost of financing<br />

healthcare, are you into partnership<br />

to actualise this dream?<br />

This concept that quality<br />

medication is a fundamental<br />

human right speaks to everybody.<br />

Everybody knows somebody who<br />

has been impacted by medication<br />

or the healthcare industry and it<br />

touches you and your family. So<br />

when we go to hospitals, we tell<br />

them what we want to achieve and<br />

help them gain access to quality<br />

medication at an affordable price.<br />

So the pharmaceutical<br />

manufacturers would like to do the<br />

right thing for the operation by<br />

manufacturing quality medication<br />

and making sure that it gets to the<br />

patients to save lives. For the<br />

hospitals, pharmacies and<br />

manufacturers, it is always a winwin.<br />

How can you describe health<br />

sector in Nigeria?<br />

The Nigerian health sector suffers<br />

the same challenges other sectors<br />

of the economy suffer. It suffers from<br />

silo efforts where you have the<br />

people trying to do the right thing<br />

all on their own, like an island.<br />

There is no collaboration in the<br />

system. Everybody tries to do the<br />

best they can, but don’t realize<br />

collaboration is the key to push the<br />

sector to a higher level. There is a<br />

billion dollar medical tourism<br />

industry of people leaving Nigeria<br />

every year getting healthcare<br />

elsewhere and many are dying there<br />

in China, India, and other places.<br />

Whereas Nigeria could be the gold<br />

standard of healthcare in the world.<br />

If you go to the United States, every<br />

single top hospital there is a<br />

Nigerian doctor working there. I<br />

come from a family of healthcare<br />

providers where the whole hospital<br />

is Nigerian. Imagine the potential<br />

that Nigerians have, to be the<br />

smartest, greatest and the most<br />

successful in other countries. Yet you<br />

come to Nigeria and see a<br />

healthcare system where people are<br />

running away. Nigeria could be the<br />

gold standard of the world and I see<br />

the potential for Nigeria. Maybe not<br />

in my lifetime, but in my grand-kids<br />

lifetime. But I want to spread the<br />

word that if everybody works<br />

together in partnership, this country<br />

could be the best.<br />

Government role...<br />

It wasn’t the government who<br />

created the railroads, it wasn’t the<br />

government who created the<br />

infrastructure, it was the<br />

entrepreneurs of the time. If you<br />

look at JP Morgan Chase, he was<br />

an entrepreneur and he built and<br />

institutionalized and became<br />

something that was adopted by the<br />

government. So if you look at other<br />

countries, if you look at history,<br />

there’s a clear indication that the<br />

government needs to work with<br />

entrepreneurs. Government needs<br />

to work with people who are<br />

motivated who are building things<br />

efficiently fast and effectively and<br />

adopt those as policies. So until the<br />

government starts to do that it will<br />

be difficult to advance. I said<br />

because that is if you look at Silicon<br />

valley, we have Silicon Valley<br />

investors. Silicon Valley was built<br />

by the US government. The US<br />

government pumped billions of<br />

dollars into entrepreneurs in<br />

Silicon Valley to create the army<br />

technology of the time. Now Silicon<br />

Valley start-ups are the Unicorns of<br />

the world today. You got Uber in<br />

Nigeria, you got Paypal, Facebook,<br />

name any company that has taken<br />

over the entire world came from<br />

Silicon Valley because the US<br />

government put the money there.<br />

So Nigeria has all the answers, all<br />

the resources, all the brilliant minds<br />

around the entire world. It’s up to<br />

the government to say we’re going<br />

to invest money into the people to<br />

make this country great again.<br />

Eradicating poverty among<br />

Nigerian women...<br />

If I look back in history, women<br />

especially in some cultures that<br />

pertain to Nigeria, women are the<br />

backbone of everything. In the<br />

Nigerian family, women are in<br />

position of power and women are<br />

important to making things work.<br />

More importantly women need a<br />

chance to fly. If I look at myself, I’m<br />

where I am because some people<br />

believe in me and gave me a chance<br />

to fly without any question, without<br />

any strings attached to it. They said,<br />

there is a potential in you, the way<br />

you think and do things and they<br />

invested on me. If you look at your<br />

family, can your mum do what your<br />

dad is doing, yes she can. Women<br />

are powerful, they are running<br />

businesses.<br />

The recent introduction of<br />

Hollandia Evaporated<br />

Milk’s 120g pack size<br />

affectionately referred to as<br />

“Pere” has been met with<br />

commendation from<br />

consumers. The new “Pere”<br />

pack is being seen as an<br />

irresistible way to deliver<br />

wholesome nutritious<br />

evaporated milk in a<br />

distinctive packaging.<br />

At a N100 price point,<br />

Hollandia Evap 120g “Pere”<br />

pack has endeared itself to<br />

millions of consumers across<br />

Nigeria for its unique<br />

creamy taste and nourishing<br />

value in a convenient pack.<br />

It is tailored to fit specific<br />

consumer needs with<br />

quantity benefits and<br />

AYE’s $180 per applicant targets<br />

ts<br />

one million entrepreneurs<br />

Africa’s Young Entrepreneurs (AYE) has launched the Mission 1<br />

Million Entrepreneurs (M1ME), a flagship training and<br />

development initiative, valued at $180 per applicant, to<br />

intellectually equip and provide knowledge driven support<br />

systems to one million African entrepreneurs. The initiative, funded<br />

by Africa’s Young Entrepreneurs, is set to run for the next seven<br />

years, and will be completed in 2025.<br />

The Press Secretary and the Regional Manager of A.Y.E, Mrs.<br />

Joy Michael said: “The initiative is in line with key integral<br />

elements of the United Nations Sustainable Development Goal,<br />

and is poised to address the crucial subject of human capital deficit<br />

which has plagued the continent for years and stifled its economic<br />

projections.<br />

“The M1ME initiative has been in the works in the last two years,<br />

and has been subjected to extensive research and global<br />

consultations. The initiative, which was approved by the Board of<br />

the Organisation in April 2019 in Johannesburg, South Africa, will<br />

be piloted in five countries such as Nigeria, Egypt, Kenya, Ghana<br />

and Rwanda.”<br />

AYE President Summy Smart Francis said: “Given the ambitions<br />

of African countries on moving towards knowledge-based<br />

economies, the introduction of this initiative is timely. The African<br />

continent is decades behind in admirably competing with<br />

emerging economies across the world”.<br />

Peak Milk commences breakfast<br />

culture<br />

P<br />

eak Milk, Nigeria’s supreme dairy brand has begun a crusade on the<br />

importance of a healthy breakfast – and why it is the ideal tool enabling<br />

your day to start and end well. The campaign is aimed at creating a<br />

counterculture through series of experiential and media-led activities<br />

which reinforces the breakfast custom.<br />

As a part of awareness campaign and build up to 2019 World Milk Day<br />

today, the flagship product from dairy giant, FrieslandCampina WAMCO<br />

stormed key cities in Lagos, Edo, Enugu, Anambra, Abuja, and Oyo states,<br />

where children were surprised and served with sumptuous breakfast<br />

banquets during the Childrens Day parades across the country.<br />

Speaking, the Marketing Manager for Peak Milk, Maureen Ifada said,<br />

“A lot of working-class Nigerians do not bother about having breakfast<br />

and most of those who do often do not find the time. Therefore, in our<br />

steadfastness to supporting Nigerians to be unstoppable, our brand is<br />

committed to cultivating a breakfast tradition which sets the tone of your<br />

day, from start to finish.<br />

Also, as a tribute to the local dairy farmers whose raw milk is purchase<br />

and used in the production of Peak Milk, executives from<br />

FrieslandCampina WAMCO and Nutrition Society of Nigeria (NSN)<br />

visited and served breakfast to dairy farmers and pastoralists in Iseyin<br />

and neighbouring communities in Oyo State. Being pioneers of the Dairy<br />

Development Programme (DDP) in Nigeria, the Peak Brand prides itself<br />

as a product being sourced through an initiative which emphasises gender<br />

inclusion and is significantly improving food and nutrition security in<br />

the country.<br />

According to Ifada, by choosing a balanced breakfast, people can get<br />

off to the right start and fill-in the gaps likely to be missing in their diet.<br />

“Milk is a perfect breakfast complement, as it remains one of the richest<br />

natural sources of vitamins and minerals; enhancing growth and<br />

development of mental and physical performance. So, enjoy a Peak<br />

breakfast today – your guaranteed enabler to start well and end well,<br />

Ifada concluded.<br />

16 Interns graduate from Interswitch<br />

developer academy<br />

S<br />

ixteen interns have graduated from the first cohort of the Interswitch<br />

Developer Academy in Lagos. The interns were drawn from various<br />

tertiary institutions across Nigeria.<br />

As part of its commitment to promote STEM (Science, Technology,<br />

Engineering and Mathematics) in Nigeria, Interswitch recruited a number<br />

of software engineers to participate in the six-month internship programme<br />

which held at the company’s headquarters.<br />

According to Interswitch, the vision draws inspiration from the<br />

renaissance that Nigeria has witnessed in its entertainment sector which<br />

have witnessed a great boom in recent years owing to the enterprising<br />

spirit of Nigerians, and with very little dependence on government<br />

intervention. The Academy, which took the form of an internship<br />

programme, began in December 2018.<br />

These fresh graduates from the Interswitch internship programme were<br />

selected through a careful process.<br />

The six-month intensive training was focused on basic engineering<br />

theories as well as real-life applications. Some of the interns will be retained<br />

as Interswitch staff, while the others will be prepped to join the wider<br />

Nigeria workforce.<br />

Speaking at the conclusion of the training, Interswitch’s Chief<br />

Information Officer (Technology), Babafemi Ogungbamila, said that it was<br />

really an amazing experience with the interns, noting that their<br />

commitment, readiness to learn and determination eventually paid off.<br />

“It is amazing seeing young people show passion about STEM.<br />

Certificates were also presented to all the participants.<br />

Hollandia new pack ‘Pere’ gaining consumers interest<br />

reasonably connects with an<br />

affordable price point.<br />

Across neighbourhood shops and<br />

departmental stores, the “Pere”<br />

pack has grown increasingly<br />

popular as more consumers<br />

consider it a favourite for its high<br />

quality, convenience and<br />

affordability, whenever they desire<br />

a creamy addition to their cup of tea,<br />

coffee, or meals.<br />

Mr. Oluseyi Adeniyi, a brand<br />

consultant with MarketingPlus said<br />

that while Hollandia Evap is<br />

already a household name in<br />

Nigeria for its product quality,<br />

affordability and satisfaction, its<br />

new 120g “Pere” pack size is a<br />

packaging innovation that is<br />

making inroads with its convenient<br />

portion size.<br />

“The Hollandia Evap 120g “Pere”<br />

pack size is an innovative pack that<br />

offers a good on-shelf presentation<br />

and delivers fresh appeal in addition<br />

to its creamy goodness. The pack’s<br />

increasing popularity is driven by<br />

consumer trends and desire for<br />

convenient portion size, more<br />

personal choice and affordability”.<br />

For Ezekiel Usman, a student of<br />

University of Ibadan, “Hollandia<br />

Evap is a creamy and highly<br />

nutritious milk. He noted that as<br />

students, it was imperative to settle<br />

for value adding products that are<br />

pocket friendly, and the new “Pere”<br />

pack fits the bill for his daily use.<br />

Chi Limited’s Managing Director,<br />

Mr. Roy Deepanjan, expressed<br />

delight on the feedback received so<br />

far from consumers. He stressed that<br />

the Hollandia Evap 120g “Pere”<br />

pack size has captured consumer<br />

affection by being value<br />

maximizing and innovative.

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