Draft Annual Report 2018 EN

English Version

Annual Report 2018
รายงานประจำาปี 2561 | สำานักงานส่งเสริมเศราฐกิจดิจิทัล 1

Message from
the Minister of Digital
Economy and Society
2 รายงานประจำาปี 2561 | สำานักงานส่งเสริมเศราฐกิจดิจิทัล

depa annual report 2018
Dr. Pichet Durongkaveroj
The Minister of Digital Economy and Society
depa’s operation activities in 2018 drove many significant works for
this country, enable to put the digital age transformation plan for Thailand
into action according to the government’s master plan in digital economy
promotion (B.E. 2018 - 2021). The organization achieved its assigned missions
to explicitly apply and develop digital technology innovations including
an ignition of digital impulsion and perception on industrial sector and
society, both within the country and abroad, through operative activities.
Infrastructure operation (I = Infrastructure) includes smart city development
(Smart City) and foundation of IoT institute, the development of manpower to
raise access and awareness in application of digital literacy (M = Manpower)
through the country’s manpower development and personnel competency
enhancement and the Coding Thailand project, development of technologies
and projects with high impact (A = Application) e.g. driving and compel to
enable Digital Startups, development of competency on economic growth by
technologies and innovations for important industries, including agriculture,
food, tourism, services, hardware and smart devices, and digital contents,
this includes upgrading local economy within the communities to emphasize
the foundation of digital communities and agro-industries utilization from
digital technology.
Recent Digital Transformation of the country, therefore, is the crucial step.
The cooperation between government sector, private sector, and civil society
will provide qualified, modernized, and livable Thai society in the near future
which lead to a secured, wealthy, and sustainable society.
3

4
depa annual report 2018
Message from
depa Regulartory
Commission President

depa annual report 2018
Mr. Teranan Srihong
depa Regulartory Commission President
It is undeniable that digital technology changed everything these
days, transformation made its advance in every dimensions, and every
sectors must be prepared to cope with Digital Disruption, of which
organizations, personnel, and sectors who have courage to rapidly change
and adapt themselves to discard conventional subjects and successfully
create new ones may have a chance to survive and prosper in the
future.
Transformation of the Thai society to technology oriented work
and lifestyle can’t be accomplished within the short time period. depa set
its goal to be an important tool to drive the development of personnel,
organizations, and important infrastructures of the country on moving forward
to digital economy era in the next decade securely and sustainably under
the 4 principal rules, namely, 1. Building up fundamental understanding in
the technology 2. Building up personnel with development and application
skills 3. Strategic management and organization management pattern 4.
Building up organization culture to cope with future transformation
5

6
depa annual report 2018
Message from
depa President

depa annual report 2018
Assistant Prof. Dr. Nuttapon Nimmanphatcharin
depa President
The year B.E. 2018 was the outstanding and successful year of depa.
All the major missions in promotion and support digital development
and innovation, including application of those outputs to drive and
make benefits in economic, social and cultural aspects, and also
national defense, that completely harmonized with The Master Plan
in Digital Economy Promotion (B.E. 2018–20121) in the framework of
the government. These missions output could hopefully stimulate
awareness of the importance of technology, innovation and digital
development in industry and digital business nationwide and even
South East Asian regional wide. The momentum from all the activities,
that depa supported and promoted, was expected to stimulated and
increased more investment in digital industry and business exponentially,
in totally over 15 billion baht.
I would like to acknowledge depa Board of Directors, network of
alliances from government, private and public sectors, all the executives
and staff for their devotion, determination and effort in every cooperation
in driving digital economy for society. This kind of collaboration is
particularly important and essential for the sustainability of the country
and I hope that we could prolong it endlessly.
7

สารบัญ
01
02
03
04
05
10 14 20 24
36
History of
Digital Economy
Promotion
Agency
Vision, Mission,
Strategies
and Core Values
Board of Directors
and President and
Executives
Organization
Structure and
Human Resources
Financial
Highlights
in 2018

06
07
08
09
10
42
58
66
70 74
Notable
Achievements
in 2018
Analysis of
Thailand’s Position
and Digital Industry
Value in 2017
Driving Digital
Organizations into
High-Performance
Organizations
Examples of depa’s
Contributions to
Important
Operations
depa
Sub-Committees

01
History of Digital
Economy Promotion
Agency
10 รายงานประจำาปี 2561 | สำานักงานส่งเสริมเศราฐกิจดิจิทัล

Digital Economy Promotion Agency or depa was established according to the Digital Development for Economic and Social Development
Act, B.E. 2560 (2017), which was given on 23 January B.E. 2560 (2017), which was the second year of the reign of King Rama X.
depa is a government agency and has a state of juristic person as well as is neither a legal entity under the Government Administration
Act nor a state enterprise under the Budget Procedures Act or other laws to promote and support the development of digital industry and
innovation, and to develop and foster the application of digital technology for benefits of economy, society, culture and security of the country
according to Section 34. depa is executed by the Board of Directors comprising a group of individuals appointed by the Minister to supervise
and monitor the operations of depa.
depa annual report 2018
depa has the authority to operate in
accordance with Section 34 as follows:
1. Prepare the strategic plan on digital economy
promotion in accordance with national policies
and plans on digital development for the
economy and society.
2. Promote and support investment or business
operations related to the digital industry or
innovation.
3. Promote, support and collaborate with other
people in the development of digital industry
and innovation.
4. Promote, support and proceed with the
personnel development in the digital industry
and innovation.
5. Suggest, accelerate, and track updates,
amendments to laws or regulations or
measures on intellectual property protection
of the digital industry or innovation to the
relevant authorities.
6. Perform other duties assigned by the
committees, specific committees or the Board
of Directors of depa or required by laws.
depa also has the authority to perform in
accordance with Section 43 as follows:
1. Has the ownership, the right of possession
and the real rights.
2. Establish the rights or conduct all kinds
of the juristic act for the benefit of the
business operation of depa.
3. Make agreements and collaboration with
organizations or entities in both public
and private sectors and both domestic
and foreign entities in undertaking related
to implementations according to the
objectives of depa.
4. Hold shares, take into partnership or
joining a consortium with other persons
to achieve the objectives under Section 34.
5. Apply for loans to benefit the operations
according to the objectives of depa.
6. Collect fees, dues, compensation, or service
charges for implementations under the
objectives of depa.
7. Perform any other necessary or ongoing
operations to achieve the objectives of depa.
11

depa annual report 2018
12
depa’s logo
The depa Regulartory Commission has authority
to approve digital economy promotion strategic plan
provided by the digital economy promotion agency, issue
rules and regulations aiming for flexibility, efficiency, and
verificable. depa president will be assigned as the secretary
of depa regulartory commission and hold authority over
the agency administration and directing every personnel
and employees, according to the Act.
On the first 180 days of an initial term after this act
came into force following the date of its publication in the
Government Gazette, The depa Regulartory Commission
and depa president appointed by a Minister may perform
duties under this Act until the new Regulartory Commission
and president of digital economy promotion agency were
appointed.
According to this Act during the initial term,
the depa president, Assistant Prof. Dr. Nuttapon
Nimmanphatcharin founded a structure of human resource
quota of total 303 employees, procedures on financial and
the agency’s management for the fiscal year B.E. 2560
(A.D.2017), procedures for human resource management
B.E. 2560 (A.D.2017), and the agency’s operative protocols.
In the following period, depa logo was designed and
announced reflecting the forward movement in driving
of economy, society, and culture with its colour reflects
progress and represent the agency which established
on 23 January B.E. 2560 (A.D. 2017), until the logo was
acquired and given a name Tawicha which composed of
three triangles represent the overlapping of economy,
society, and culture, two triangles also posed across each
other to represent uninterruptable forward movement
(Move Forward), and joined together to form an arrow
head that reflects the unity and harmony in work, and the
yellow tone was used which is a colour of technology and
Monday. The logo was designed by Mr. Annop Nirathon.

Within the final period of the initial term of depa
establishment, a proposal on organization categorization
was submitted to The Office of the Public sector
Development Commission (OPDC) to consider, includes
work unit 1 for developments and operations according
to specific important policies of the government, or work
unit 2 services that require specific or multi-disciplinary
expertise, or work unit 3 general public services,
respectively, following with an approval of The Office of
the Public sector Development Commission (OPDC) for the
digital economy promotion agency, or depa, to act as work
unit 1, and OPDC proposed to the Cabinet for approval
on 11 July B.E. 2560 (A.D. 2017). Nomination committee
for depa president was appointed in the same period to
finish the nomination within 180 days after this act came
into force.
Finally, the first president of the digital economy
promotion agency was chosen, Assistant Prof. Dr. Nuttapon
Nimmanphatcharin on 20 July B.E. 2560 (A.D. 2017), and the
team of vice presidents according to section 50 including
Mr. Chatchai Khunpitiluck
Dr. Ratthasart Korasud
Dr. Kasititorn Pooparadai
Dr. Passakon Prathombutr
On the following time period, nomination committee for
the digital economy promotion agency commission board was
appointed, with the Depa president as the secretary, until the
commission board was appointed on 24 July B.E. 2560 (A.D. 2017)
Up until B.E. 2561 (A.D. 2018), subcommittee groups were
appointed to consider, screen, and giving useful suggestions to
optimize the agency’s administration efficiency and performance,
including financial and assets subcommittee, organization risk
management subcommittee, human resource management
subcommittee, and promotion and support consideration
committee, for example.
Since its establishment, the digital economy promotion
agency set its philosophy of operation on working for fellow Thai
citizens (People First) and operative since 23 January B.E. 2560
(A.D. 2017), with kind assistance of sponsorship to use some
office area at 120, 9th floor 9, Ratthaprasasanabhakti Building,
The Government Complex Commemorating His Majesty, Chaeng
Watthana Road, Thung Song Hong,Khet Laksi Bangkok 12100
Depa office was later relocated at Ladprao Hills, 80 Soi Ladprao
4, Ladprao Rd., Chom Phon, Chatuchak, Bangkok 10300, as of 23
January B.E. 2562 (A.D. 2019) till present.
depa annual report 2018
13

02
Vision
Missions
Strategies
14 รายงานประจำาปี 2561 | สำานักงานส่งเสริมเศราฐกิจดิจิทัล

Legal Tasks
depa annual report 2018
Vision
“
Cutting edge
organization in
supporting and
leading Thailand
to the digital
economy
“
Establish strategic plans on support
the development of policy, index,
incidence and progress report related
to technological improvement and
digital innovation
Invest and collaborate with other
organization involved with digital
industry or innovation
Develop or apply digital technology in
business, industry, society and local
community
Support manpower and personnel in
digital industry and innovation
Amend and improve laws, rules and
regulations or any measures related to
the intellectual property
15

16
depa annual report 2018
EQSSS
ค่านิยมองค์กร
CORE VALUES

depa’s core values include
depa annual report 2018
E Q S S S
“
EQUALITY
Dare to Have a
Work-oriented
Expression of View
It is equality in
the expression of
creative opinions.
Everyone equally
has the right and
equality in the
expression of
creative viewpoints
with a focus on
the benefits of the
country.
“
QUALITY SMART SERVICE SIMPLIFIED
- MINDED
“
Work on the
Basic of Quality
and Good
Governance
“
We focus on
delivering the value
of quality products
and services with
ethics and good
governance to create
the value and worth
that obviously
impact the country’s
economy and
society.
“
Acuteness in
Correspondence for
the Benefits of
the Public
“
The staff have skills
and competencies
and are broadly
recognized They also
have specialization,
knowledge,
capability, and
smartness to answer
questions and
provide helpful social
viewpoints.
“
Having the Mind to
Love to Serve with
Volunteer Spirit
“
Our staff heartily
provide services
with a smile and
friendliness to the
public. They have
a volunteer spirit
and humility to
deliver the value of
services impressive
to both internal
and external
service recipients
as well.
“
Convenient and
Simple Work
Process and
Be Digitized
Organization
We focus on
simple operating
procedures, fast
and easy access,
less complexity
in the work
process for more
effectiveness and
efficiency.
“
17

depa annual report 2018
The 4-year Strategic Plan of depa (For the Fiscal Year 2018 – 2021)
In order to drive the digital economy and society to achieve with tangible results, depa has made a strategic plan of
the Digital Economy Promotion Agency for a period of 4 years (2018 – 2021) to be a framework for the implementation in
accordance with the national policies on the promotion and support of the development in digital economy and society
according to the corporate mission by adhering to the Digital Economy Promotion Plan, B.E. 2018 – 2021 and the action plant of
the Ministry of Digital Economy and Society in order to determine the concept, direction and goals of the operations. By this
reason, the following relevant factors are taken into consideration including human resource development, production and service
industry, improvement in the quality of life of communities and society, reduction in the inequality of access to prosperity and
modernization in all regions across the country.
depa focuses on the implementation
in line with the mission and objectives of the
establishment to attain the operational goals
and to meet the needs of the country to see
a concrete achievement. We have developed
our operations efficiently and effectively and
complied with the single focus and alignment
as well as managed the limited resources to the
country’s most beneficial and cost-effective way.
The
4-year
Strategy
Strategy 1
Human Resource
Development and
Enhancement of Potentials
of Digital Personnel of
the Country
Strategy 2
Promotion and Support
of the Knowledge-based
Digital Society thoroughly
and Response to
the Future Lifestyle of
Most People
Strategy 3
Promotion and Support of
the Potential Development
in Economic Growth with
Digital Technology and
Innovation
Strategy 4
Development of the Digital
Ecosystem to Support
the Adjustment of
Thailand to 4.0 and
the Future
18
Strategy 5
Creation and
Enhancement
of Effectiveness in
Corporate Performance
Management
Strategy 6
Enhancement of the
Country’s Capacity with
the Mega Program for
Digital Economic and
Social Development

The
Goal 4YEAR
aim to create digital contributions
that can be really used to benefit
the economy and society.
The value is not less than 2 times.
The industrial
sector includes agriculture, food, robotics, automation,
tourism, and the digital industry.
The business
sector consists of large trading and service
businesses, small and medium enterprises (SMEs),
digital startup enterprises.
The indicators of the 4-year goals include
1.
2.
3.
4.
5.
6.
40 communities as a digitalized village
An increase in the communities’ income to 5%
7 smart cities
An increase in the extended overview to 3%
the value-added generated by an increase
in digital use to 5%
2,000 digitalized enterprises
7.
8.
9.
10.
11.
12.
13.
720 digital startup series A
400 digital startups registering the establishment
2 institutions of digital technology and innovation
5,000,000 digital citizens
400,000 people with digital literacy
100,000 youths with the coding skill
50,000 digital experts
depa annual report 2018
depa
2018 2019 2020 2021
Present
1. 10 communities as a digitalized village
2. 1 smart city
3. 300 digitalized enterprises
4. 2 digital startups in Series A
5. 100 registered digital startups
6. 200 digital startups
7. 1 international conference
8. 100,000 people with digital literacy
9. 13,000 youths with the coding skill
10. 2,000 digital experts
1.
2.
3.
4.
5.
6.
7.
8.
9.
10 communities as a digitalized village
An increase in the communities’ income to 5%
2 smart cities
An increase in the extended overview to 1%
The value-added generated by an increase
in digital use to 1%
500 digitalized enterprises
5 digital startups in Series A
100 registered digital startups
200 digital startups
10. 1 institution of digital technology
and innovation
11. 1 international conference
12. 1 national digital platform
13. 1,000,000 digital citizens
14. 100,000 people with digital literacy
15. 17,000 youths with the coding skill
16 5,000 digital experts
1.
2.
3.
4.
5.
10 communities as a digitalized village
An increase in the communities’ income to 5%
2 smart cities
An increase in the extended overview to 1%
The value-added generated by an increase
in digital use to 2%
600 digitalized enterprises
5 digital startups in Series A
100 registered digital startups
200 digital startups
6.
7.
8.
9.
10. 1 international conference
11. 2,000,000 digital citizens
12. 100,000 people with digital literacy
13. 25,000 youths with the coding skill
14. 13,000 digital experts
1.
2.
3.
4.
5.
6.
7.
8.
9.
10 communities as a digitalized village
An increase in the communities’ income to 5%
2 smart cities
An increase in the extended overview to 1%
The value-added generated by an
increase in digital use to 2%
600 digitalized enterprises
8 digital startups in Series A
100 registered digital startups
200 digital startups
10. 1 institution of digital technology
and innovation
11. 1 international conference
12. 1 national digital platform
13. 2,000,000 digital citizens
14. 100,000 people with digital literacy
15. 45,000 youths with the coding skill
16 30,000 digital experts
19

20
03
depa annual report 2018
The Board of
Commissioners
and Executives

The Board of Commissioners of depa
depa annual report 2018
Mr. Teeranun Srihong
Chairman of the Board of Commissioners
Ms. Atcharin Pattanapanchai
Commissioner
Ms. Wannaporn Thephasadin Na Ayutthaya
Commissioner
Mr. Sarun Samritdechkhachorn
Commissioner
Mr. Apisit Laisatrukrai
Commissioner
Mr. Somprasong Panjalak
Commissioner
Mr. Anuporn Aroonrut
Commissioner
Mr. Suthep Panpeng
Commissioner
21

depa annual report 2018
The depa Executives
22
Assistant Professor
Dr. Nattapon Nimman Ptcharin
Director
Dr. Kasititorn Pooparadai
Senior Executive Vice President/
Strategy and Management Unit
Dr. Chaichai Khunpitiluck
Senior Executive Vice President/
Digital Economy Unit

depa annual report 2018
Dr. Passakorn Prathombutr
Senior Executive Vice President/
Special Project Unit
Dr. Ratthasart Korrasud
Senior Executive Vice President/
Digital Society and Manpower Unit
Mr. Meetham Na Ranong
Executive Vice President
(Regional Offices)
Mr. Pornchai Hormchuen
Executive Vice President
(Strategy and Management)
23

04
Organization Structure
and Human Resources
24 รายงานประจำาปี 2561 | สำานักงานส่งเสริมเศราฐกิจดิจิทัล

depa Organization Structure
depa annual report 2018
Digital Intelligence
Strategy and Policy
Department
Strategic Management
Department
Dr. Kasititorn Pooparadai
Senior Executive Vice President
Strategy and
Management Unit
Internal Audit
Department
IoT and
Digital Innovation
Institute
Dr. Chaichai Khunpitiluck
Senior Executive Vice President
Digital Economy Unit
Digital Agriculture
Development and
Promotion Department
Digital Trade
and Industry
Development and
Promotion Department
Digital Industry
Promotion Department
Digital Platform
and Service Department
Development of
Quality of Life
Promotion and
Support Department
Smart City
Promotion Department
Dr. Passakorn Prathombutr
Senior Executive Vice President
Special Project Unit
Dr. Nattapon Nimman Ptcharin
Director of Digital Economy
Promotion Agency
Dr. Ratthasart Korrasud
Senior Executive Vice President
Digital Society and
Manpower Unit
Community Development
Promotion and
Support Department
Digital Manpower
Development and
Promotion Department
President of
Northern Region
President of
Northeastern Region
Mr. Meetham Na Ranong
Executive Vice President
General Affairs
Digital State
Enterprise Startup
Promotion
Institute
Mr. Pornchai Hormchuen
Executive Vice President
Office Director
Department
Human Resource and
Management Department
President of Central
and Eastern Regions
President of
Southern Region
Fiscal Administration and
Central Administration
Department
25

26
depa annual report 2018
During the establishment in the fiscal year 2017, depa
invited “the philosophy of sufficient economy to be a leading
philosophy of the operation for the development along with
the creation of corporate knowledge to provide the foundation
for the development of the organization to have the capability
for increasing the economic value and quality society” using
the demand driven of the country and the market as a leader in
the development. Moreover, the improvement of the managerial
system was accelerated to be fast, flexible and modern according to
international standards and corporate good governance principles.
There were also the use of digital technology and innovation and
the enhancement of the employees’ potential to deliver valuable
work to keep up with external changes and to create a work of
The organization structure of depa is grouped in accordance with
the legal mission in all respects including the promotion of the
use, investment, and development of digital innovation in terms
of the digital economy, digital manpower and digital society.
The groups are digital society and manpower, digital economy,
special projects and digital development and innovation center,
strategy and management unit, and specialized institutions
and office affairs. In addition, the branch offices are opened to
facilitate and provide access to digital technologies in all regions of
the country by having the following key roles.

Departments Directly Subordinate to the depa Director
To make the operation of the depa Director fast and concise and can be carried
out within the core mission framework effectively in the core management and the
corporate operations comply with laws, regulations, rules, national policies, resolutions
of the cabinet, and good governance, the following departments must be subordinate
to the Director.
depa annual report 2018
1
1.1
Department of Internal Audit is
responsible for operations according to the
objectives and provision of support to the
Director in the effective operations of the
organization.
1.3
Institute of IoT and Digital Innovation
is an institution that promotes and supports,
increases opportunities and provides service
of facilities to the private sector and digital
enterprise startups to jointly carry out a further
investment or doing business related to a
digital industry or innovation and cooperates
with other people in the development of
digital industry or innovation, including the
implementation of the staff development of
digital industry and innovation.
1.2
Department of Office Affairs is
responsible for the affairs and activities
of the agency related to the operations no
matter it is called, such as an organization,
company, institution, office, etc. It has
a special form regardless of shareholding,
partnership, a joint venture with other
people and projects or activities arising from
collaborations or operations, in the same
manner, to achieve the objectives in Section
34 without seeking a profit.
1.4
Institute of Digital Enterprise Startups
is an institution that promotes and supports
a “digital startup” or a new digital enterprise
startup that creates a change with different
concepts using a unique process and innovation
that can be repeatable, scalable to create
value-added and exponential growth and to
encourage new generation of businessmen
to initiate creativity by applying new digital
technologies and innovations as tools and
mechanisms to go further to the economic
system.
27

depa annual report 2018
Strategy
To determine the direction of a short-, medium- and long-term strategy, digital
economy promotion and a connection with depa’s strategic plan, risk management plan
budget plan, investment plan in critical projects, which have a tracking system and
evaluation of operating results based on the periods of the strategic plan in order to adapt
the plan to the maximum operational efficiency, including marketing communications
to Thai people, development of intellectual property management and application
public relations of information and news, and effective and modern management within
the organization.
28
2
2.1
Department of Digital Intelligence
Strategy and Policy is responsible for
preparing the policy and plan to promote
digital economy in accordance with
the national policy and plan on digital
advancement for economic and social
benefits, including education, suggestions,
acceleration, and monitoring, revision
and amendment to laws or rules or measures
on the protection of intellectual property
of the digital industry or innovation to the
relevant authorities.
2.2
Department of Corporate Strategy
is responsible for determining the driving
direction and preparing the corporate
strategy including determination of goals,
work plan/projects in a short, medium and
long terms; providing support in preparation
of the action plan to be the consistent
and successful guidelines; preparing the
risk management plan and internal control
preparing the budget plan and allocation
of the annual expenditure budget as well
as special projects; developing, reviewing
and revising the annual action plan to be
the guideline for success in the direction
in accordance with the organization’s goals
and monitoring and assessing the corporate
performance at departmental and national
levels.

depa annual report 2018
Digital Economy
To promote and foster the development
of digital industry and innovation and
to develop and promote the application
of digital technology to be beneficial to
the “digital economy” sector of the country,
which complies with the requirements
of the national policy and target groups to
make the stable and sustainable economy
to the country, it includes
3.1
Department of Digital Agriculture
Development and Promotion promotes and
supports the application of digital technology
and innovation to improve modern agriculture
and elevate the agricultural industry of
the country, to increase competitiveness
in accordance with sustainable agricultural
development according to the philosophy
of sufficiency economy.
3
3.2
Department of Digital Trade and
Industry Development and Promotion
plays a role in promoting and supporting
the application of digital technology and
innovation to develop the industry and
business of the country for the target group
of First S-Curve and New S-Curve in order to
make the economic stability of the country’s
business and industry by restricting the
country’s economy to be the production
base of digital economy.
3.3
Department of Digital Industry Promotion
promotes and supports the marketing and
investment in digital technology and innovation
to enhance the competitiveness of digital
technology and innovation in the application
for the country’s business or industry.
29

depa annual report 2018
30
4
Special Projects and Digital Development
and Innovation Center
The Special Projects and Digital Development
and Innovation Center Group aims to
“manage large-scale special projects
under the government’s policy and digital
economy promotion plan in accordance
with the national policy and plan for digital
economic and social development”. The
operations emphasize cooperation with the
private sector or other people in domestic
and international networks, the integrated
implementation among internal departments
through various mechanisms according
to the authority of the Digital Economy
Promotion Agency, the corporate resource
management with a focus and impact on a
large scale, and a proactive operation that
is flexible and adaptable to support new
changes. It includes
4.1
Department of Digital Platform and
Services has the duty to promote and
foster the development of innovation in
digital services and platforms, operating
system of digital data analysis to create an
economic value, and to study and research
the technology transfer in order to make
the development in digital innovation for
benefits to the country’s economy and
society.
4.2
Department of Smart City Promotion
is responsible for promoting and supporting
the use of digital technology and innovation
for building a smart city consisting of the
enhancement in Smart People, Smart Mobility,
Smart Living, Smart Economy, Smart Energy
& Environment, and Smart Governance by
linking the right digital growth with the
needs of the areas, communities and local
areas.

depa annual report 2018
5
Digital Society and Manpower
To develop and promote the use
of digital technology to benefit the
social development and stability and to
create and enhance digital manpower of
the country to be in consistent with
the requirements of the national policy
and target groups in order to create a
stable, prosperous and sustainable society
of the country. It includes
5.2
Department of Development of
Quality of Life Promotion and Support has
responsibility for promoting and supporting
the utilization of digital technology and
innovation to enhance the quality of life,
well-being, income, and sustainable career
opportunities
5.1
Department of Promotion and Support
of Community Development is responsible for
promoting and supporting local communities
to be able to apply digital technology and
innovation to develop/improve the production
process, quality control in products/services,
creation of product/service identity of
the community, expansion of communication
channels through the borderless marketing
and sustainable management that will lead
to a digital innovative community.
5.3
Department of Digital Manpower
Development and Promotion promotes,
supports, and operates production and
development in manpower and improves
skills and expertise of the personnel
in the digital industry and innovations in
accordance with the needs of the country.
31

depa annual report 2018
Departments under the President/CEO
The Regional Office Group develops and promotes the operations of offices of the Digital
Economy Promotion Agency in regions according to the authorities of the Digital Economy
Promotion Agency under Section 35 and drives the promotion of digital economy in
the areas under Section 41 to establish a stable quality society and a prosperous and
sustainable economy in different regions of the country. It includes
32
6
6.1
The Northern Regional Service Zone
has 2 branch offices as follows:
- Upper Northern Regional Office
(Chiang Mai, Mae Hong Son, Lampang,
Lamphun, Chiang Rai, Phayao, Nan, Prae)
- Lower Northern Regional Office
(Phitsanulok, Sukhothai, Uttaradit, Phetchabun,
Tak, Kampaengpetch, Pichit, Nakhon Sawan,
Uthai Thani)
6.3
The Central and Eastern Regional
Service Zone consists of 4 branch offices
as follows:
- Upper Central Regional Office
(Nonthaburi, Pathumthani,
Phra Nakhon Si Ayutthaya, Saraburi,
Chai Nat, Lobburi, Sing Buri, Angthong)
- Central Regional Office
(Chachoengsao, Prachin Buri, Sa Kaeo,
Nakhon Nayok, Samutprakarn)
- Lower Central Regional Office
(Nakhon Pathom, Ratchaburi, Suphan Buri,
Kanchanaburi, Petchburi, Prachuap Khiri Khan,
Samut Sakhon, Samut Songkhram)
- Eastern Regional Office
(Chonburi, Rayong, Chanthaburi, Trad)
6.2
The Northeastern Regional Service
Zone has 3 branch offices as follows:
- Upper Northeastern Regional Office
(Nongkhai, Loei, Nongbua Lamphu, Udon
Thani, Bueng Kan, Nakhon Phanom, Mukdahan)
- Central Northeastern Regional Office
(Kalasin, Khon Kaen, Mahasarakham, Roi Et)
- Lower Northeastern Regional Office
(Ubon Ratchathani, Sisaket, Yasothon, Amnat
Charoen, Nakhon Ratchasima, Chaiyaphum,
Buriram, Surin)
6.4
The Southern Regional Service Zone
includes 2 branch offices as follows:
- Upper Southern Regional Office
(Chumphon, Suratthani, Phuket,
Nakhon Si Thammarat, Phatthalung,
Ranong, Phang Nga, Krabi, Trang)
- Lower Southern Regional Office
(Satun, Songkhla, Yala, Pattani, Narathiwat)

depa annual report 2018
Strategy and Management
To develop and improve the office management
mechanisms to be modern, including
the human resource management of the
organization to be capable and skillful in
accordance with the organization’s operations
as the high-performance digital enterprise.
7.1
Department of General Affairs is
responsible for supporting the management
of the senior executives and coordinating
communications and public relations
that reflect the corporate image by using
the appropriate media as the center of
compliance with the rules and regulations
by providing advice and suggestions on
the rules, regulations and requirements,
as well as coordinating and implementing
regarding the corporate good governance.
7
7.2
Department of Human Resource
Management is responsible for proposing
a policy and strategy; preparing the human
resource management plan, developing
outputs of information technology to
support the corporate mission, preparing
the master plan of information technology
and communications of depa, providing the
update information service, and developing
and monitoring the information security
system.
7.3
Department of Fiscal Administration
and Central Administration provides support
the operations of budgetary, financial,
accounting and inventory management
in accordance with the regulations, rules,
resolutions of the cabinet, and related laws,
and prepares the annual internal control
plan.
33

depa annual report 2018
Manpower of
Digital Economy
Promotion Agency
The manpower of the Digital Economy Promotion
Agency in 2018 included totally 133 individuals, excluding
1 Director of Digital Economy Promotion Agency and 4
Senior Executive Vice Presidents.
Data of the Employees’ Levels of Education Classified by Gender
(Unit : Percentage) – Bachelor’s Degree, Master’s Degree, Ph.D.
9.52%
22.22%
17.46%
2.38%
29.38%
19.04%
Therefore, the actual number of manpower with the appointment
of depa was 126 individuals (as of 30 September 2018).
Data of the Employees’ Levels of Education
Classified by Age (Unit : Percentage)
Bachelor’s Degree,
Master’s Degree
Ph.D.
Male
Bachelor’s Degree,
Master’s Degree
Ph.D.
Female
20 - 30 years 31 - 40 years 41 - 50 years 50 years up
20
15
11.90%
10.31%
15.16%
10
5
0
7.93%
5.55%
3.17%
0.79%
8.73%
0.79% 0.79%
2.38%
7.14%
3.96%
3.96%
0.79%
4.76%
9.52%
0.79%
Bachelor’s Degree
Master’s Degree
Ph.D.
Bachelor’s Degree
Master’s Degree
Ph.D.
34
Male
Female

Manpower Data
Classified by Position Levels (Unit : Persons)
depa annual report 2018
9 Persons
7 Persons
16 Persons
15 Persons
5 Persons
Senior Executive
36 Persons
Director
Senior Expert
Manager
Senior Official
27 Persons
Official, 3 rd Level
Official, 2 nd Level
Official, 1 st Level
18 Persons
35

36
depa annual report 2018
05
Financial
Highlights
in 2018

Digital Economy Promotion Agency,
Financial Statement as of 30 September 2018
depa annual report 2018
Assets
30 September 2018
(Unit : Baht)
30 September 2018
Current Assets
Cash and Cash Equivalents
2,470,543,603.71
878,706,545.70
Other Short-term Receivables
235,350.25
130,289.71
Accrued Income
5,743,063.13
33,976,690.30
Short-term Loans
252,000.00
-
Supplies
214,297.21
200,449.65
Prepaid Expenses
1,335,050.46
1,336,553.59
Total รวมสินทรัพย์หมุนเวียน
Current Assets
2,478,323,364.76
914,350,528.95
Non-current Assets
Restricted Bank Deposits
-
1,800,000.00
Long-term Receivables
-
-
Long-term Loans
1,017,000.00
-
Property, Plant and Equipment
36,829,386.56
40,188,948.39
Intangible Assets
48,696,254.88
54,685,907.81
Other Non-current Assets
6,280.00
9,880.00
Total Non-current Assets
86,548,921.44
96,684,736.20
Total Assets
2,564,872,286.20
1,011,035,265.15
37

depa annual report 2018
38
Digital Economy Promotion Agency,
Financial Statement as of 30 September 2018
Liabilities
30 September 2018
(Unit : Baht)
30 September 2018
(Revised)
Current Liabilities
Trade Payables
Other Short-term Payables
Accrued Expenses
Short-term Deposits
Liabilities of Financial Lease for Long-term Debt
Other Current Liabilities
Total Current Liabilities
Non-current Liabilities
Liabilities of Financial Lease for Long-term Debt
Long-term Provisions
Total Non-current Liabilities
Total Liabilities
Net Assets/Capital
67,867,824.47
2,123,379.64
4,372,740.86
266,675,310.77
5,489,223.74
249,906.54
346,778,386.02
10,928,506.43
8,964,141.21
19,892,647.64
366,671,033.66
2,198,201,252.54
25,302,324.83
1,274,302.24
9,174,816.71
283,500,320.49
2,590,291.92
700,000.00
322,542,056.19
8,366,488.35
15,042,570.20
23,409,058.55
345,951,114.74
665,084,150.41
Net Assets/Capital
Capital
Income Higher (Lower) than Accumulated Expenses
Total Net Assets/Capital
724,629,403.03
1,473,571,849.51
2,198,201,252.54
724,629,403.03
(59,545,252.62)
665,084,150.41

Digital Economy Promotion Agency, Statement of Financial Performance
for the Year Ended 30 September 2018
depa annual report 2018
Income
30 September 2018
(Unit : Baht)
30 September 2018
Income from the Budget
1,798,601,600.00
133,913,400.00
Income from Sale of Products and Services
40,230,523.18
21,877,102.73
Income from Financial Support and Donation
98,686,000.00
20,000,000.00
Other Incomes
13,877,972.61
8,329,483.04
Total Incomes
1,951,396,095.79
184,119,985.77
Expenses
Employees
113,726,271.88
61,655,640.69
Salary
2,395,400.00
5,214,626.26
Operational Costs
262,660,764.17
157,362,888.84
Supplies
2,183,138.57
3,822,445.09
Public Utilities
5,998,157.12
3,643,385.41
Depreciation and Amortization
30,010,107.76
8,032,990.12
Expenses from Financial Support and Donation
1,028,100.00
161,401.00
Total Expenses
418,001,939.50
239,893,377.41
Income Higher (Lower) than Expenses before Financial Cost
1,533,394,156.29
(55,773,391.64)
Financial Cost
(277,054.16)
(3,771,860.98)
Income Higher (Lower) than Net Expenses
1,533,117,102.13
(59,545,252.62)
39

40
depa annual report 2018

depa annual report 2018
Digital Economy Promotion Agency, Statement of Change in Net Assets/Capital
for The Year Ended 30 September 2018
Capital ทุน
Income Higher
(Lower) than
Accumulated
Expenses
Other
Components
of Net
Assets/Capital
หน่วย : บาท
รวมสินทรัพย์ Total Net
Assets/Capital
สุทธิ/ส่วนทุน
Balance as of 30 September 2017 – as previously reported
724,629,403.03
(59,545,252.62)
-
665,084,150.41
Accumulated Balance from the Correction Last Year
-
-
-
-
Balance as of 30 September 2017 – after the revision
724,629,403.03
(59,545,252.62)
-
665,084,150.41
Change in Net Assets/Capital for the Year End 2018
Income Higher than Net Expenses
724,629,403.03
1,533,117,102.13
-
1,533,117,102.13
Balance as of 30 September 2018
724,629,403.03
1,473,571,849.51
-
41

42
06
depa annual report 2018
Notable
Achievements
in 2561

Development of Manpower and Capability
of Digital Personnel of Thailand
depa annual report 2018
Developed 64
Digital CEOs.
Developed the IT Security
Program with professional
international standards for
40 professional officials.
Developed the Digital Literacy
Program for 500 students.
Developed 3,875 digital officials
at the international level.
43

depa annual report 2018
Development of
Manpower and
Capability of
Digital Personnel
of Thailand
44
100,000 children and youth were
developed for the skills through
the system of Codingthailand.org.
Provided learning through the platforms
of Codingthailand.org and Thaidigizen.
com for 23,915 times, and the interested
persons learned through the platforms
not less than 200,000 per year.

depa annual report 2018
Promotion and support
for a digital society on
the basis of knowledge
distribution and
response to the future
lifestyle of the people
100,000 people were able to apply
digital technology for benefits and
creativity.
20 communities could apply digital
technology to make money and expand
their career opportunities as well as
create digital innovations.
45

depa annual report 2018
Development of Thailand’s
Economic Growth with Digital
Technology and Innovation
The digital startups in Series A
generated 2 startups in Series A including
Anywhere To Go Company Limited
Q-Q (Thailand) Company Limited
The value exceeded 100 million baht.
Over 400 digital startups were developed
and registered the business establishment
for 20 companies.
A pilot project was made to build a digital
business model and Smart Factory operated
with digital technology.
Over 380 entrepreneurs in the industrial
sector were given support to apply digital
technology, and 15 entrepreneurs became the
entrepreneur model using digital technology.
46
The value-added was increased by over
50 million baht.

depa annual report 2018
“ Build a Multinational Startup “
47

depa annual report 2018
depa cooperated with Tus-Holding to launch the Project
of China-Thailand Digital Incubator aiming to build
a multinational startup.
The event “Digital Thailand Big Bang 2018” was started with Deputy Prime Minister Dr. Somkid
Jatusripitak who presided over the launch ceremony of “China-Thailand Digital Incubator”,
together with the Minister of Digital Economy and Society, Dr. Pichet Durongkaveroj; Director
of Digital Economy Promotion Agency, Dr. Nuttapon Nimmanphatcharin; and Mr. Herbert
Chen, Chief Operating Officer, Tus-Holdings Co., Ltd.
It is considered as the first time of the establishment
of a joint business incubator between Thailand and
China that reflect the readiness of Thailand and China
to move forward to the economic partnership to
drive the enhancement of entrepreneurs, encourage
business startups between Thailand and China to
access advanced digital technologies, such as Big
Data Analytics and Artificial Intelligence (AI) in order
to prepare and build entrepreneurs’ potentials to
compete and expand their businesses to regions
and across the world.
The said center has an important mission as follows:
1) to promote the startup incubation of Thailand, China
and countries in the ASEAN region to have technological
and business readiness.
2) to promote training and develop skilled personnel
to have specialization in the incubation and provide
consultation to startups.
3) to implement the exchange project to make enterprise
startups of Thailand and China to have the opportunities
to learn the experiences of each other.
4) to promote a joint investment in Thai and Chinese
startups that passed the incubation.
48
5) to seek for other kinds of cooperation that will lead
to the ecological development for effectively fostering
startup entrepreneurs.

depa annual report 2018
Development
of the Digital
Ecosystem
The Master Plan of Digital Economy Promotion,
B.E. 2018 – 2021 was approved by the
Board of Commissioners, Digital Economy
Promotion Agency at the meeting no. 2/2561
on March 5, 2018, and the National Digital
Economic and Social Committee meeting
no. 3/2561 on July 9, 2018, by covering all
operations in the four areas as follows:
operations in the four areas as follows:
1) Northern Region
2) Northeastern Region
3) Southern Region
4) Eastern Region
49

depa annual report 2018
Development of
the Digital Ecosystem
Pushing the measures of income
tax deduction to 200% for
SME entrepreneurs applying
digital technology.
Driving the measures of software tax
to 200% as approved by the cabinet
on June 27, 2017 to create a global
competitive advantage.
50
The tax deduction must be under the
criteria prescribed by the Revenue
Department in the amount not
exceeding 100,000 baht, and there
was an addition regarding a tax
reduction of 200% that a deduction of
100% is for expenses and deduction
of depreciation for further 3 years,
with a total of 200%.

Alliance of
Smart City both
in Thailand and
Foreign Countries
depa annual report 2018
Over 80 agencies jointly built a
network to drive the development
of a Smart City in both public and
private sectors from overseas and in
the country through the Smart City
Alliance Thailand.
https://web.facebook.com/ThaiSmartCity
51

52
depa annual report 2018
depa cooperated with a global network in driving
a digital economy and society, such as
World Bank
is responsible for running activities to encourage awareness
of IoT in Thailand and bring the transition to the digital era
to the public and private sectors.
Japan External Trade Organization
(JETRO)
is responsible for performing
the development of Smart Cities
between Thailand and Japan.

“Digital Thailand
Big Bang 2018“
depa annual report 2018
“Digital Thailand Big Bang 2018” had
over 355,000 attendees.
It brought about the investment and
business negotiations of more than
500 digital startups.
The event also created awareness of
the role in over 40 countries around
the world.
In addition, it helped in matching
between startups and entrepreneurs
over a hundred that generated the
investment value exceeding 500
million baht.
53

depa annual report 2018
Enhancement of Capability of the Country with
Projects according to the Country’s Strategy
A Drive to Develop a Smart City
IDC Smart City Asia Pacific (SCAPA) in 2018
54
The Order of Prime Minister’s Office No. 267/2560 assigned
depa, as a Co-Secretary of the Project Management
Committee on Driving the Development of a Smart City
chaired by Air Chief Marshall Prachin Chantong, Deputy
Prime Minister, to navigate the development of a Smart
City in Phuket in 2017 and develop additional 7 targeted
provinces in 2018 including Phuket, Chiang Mai, Khon
Kaen, Chonburi, Chachoengsao, Rayong, and Bangkok.
The Smart City Project in Khon Kaen and Phuket was one of
the awardees for the excellent smart city in the Asia-Pacific
region (except Japan) in the announcement of IDC Smart
City Asia Pacific (SCAPA) Award for the year 2018.
The “Khon Kaen Smart Health” Project was the award winner
of Outstanding Public Health and Social Service Project, and
the “Phuket Smart Tourism” Project was the award winner of
Outstanding Tourism, Arts, Culture, Library, and Public Area
Project from the total number of 148 projects.

Smart City
depa annual report 2018
Smart City
@Phuket
Smart City
@Chiang Mai่
Smart Public Safety
@ Patong, Phuket Provincial Administration Organization, Mai Khao
Subdistrict Administration Organization watches dangers on roads.
Smart Tourism
is for analysis and management of the tourist database.
Smart People
has Phuket Smart City Innovation Park to enhance skills for
digital innovation development.
Smart Public Safety @ Nimmanhaemin Road and Smart People at
Chiang Mai Innovation Park
aim to enhance skills for digital innovation development.
Smart City
@Khon Kaen
Smart City
@Bangkok
Smart Mobilityis for travel safety in
the city center and around the city.
Smart Health can be accessible for
everyone and is navigated by Khon Kaen
Hospital and Srinakarin Hospital.
Smart People
aims to develop the leaders of
Smart Cities, namely 64 Digital CEOs.
55

depa annual report 2018
Development of the Country’s
Capacity with Large Projects
Institute of IoT for the Future was established in Sriracha
to develop digital innovations on Data Science, IoT, and
AI, push 10 targeted industries in the Eastern Economic
Corridor (EEC) in terms of the development of digital
innovations.
It is an institution that will increase the opportunities
and provide the facility service to the private sector and
digital enterprise startups to develop the investment
or business operations related to the digital industry
or innovation and to cooperate with each other in the
development of digital industry or innovation.
56

Collaboration with Global
Digital Businesses includes
1
Nokia Solutions and Networks (Thailand) Limited
to establish collaboration in developing, supporting and
incubating skills of the 5G and IoT technology in local
areas, communities, industries, and the country in terms
of IoT Device/Application Testing Lab.
depa annual report 2018
2
Industry Platform Pte Ltd.
(or Asia IoT Business Platform) is the creation of the
network of International IoT Alliance aiming to promote
the ecosystem, the process of using the digital technology
of organizations in Thailand and ASEAN countries.
Digital Park Thailand
depa invited foreign entrepreneurs to make a
joint investment to drive the development of
Digital Park Thailand as follows:
1
People’s Republic of China :
Huawei, China Mobile International
and China Aviation Cloud (CAC)
2
USA :
Aruba HP, Apple Inc., Facebook, Tesla, NASA
Ames Research Center, and Cisco
3
Taiwan :
National Taiwan University (NTU), Asus,
Microsoft (and Partners including ITRI MOXA
and AVALUE), Institute for Information Industry
(III) and MIC (an agency under III).
57

58
depa annual report 2018
07
Analysis of the Position
and Value of the Digital
Industry of Thailand
in 2017

(Hardware & Smart device)
(Software)
(Communications)
(Digital Service)
(Digital Content)
Supporting Infrastructure
(Physical and Institutional
Infrastructure )
DIGITAL INDUSTRY
Since 2561, Thailand has seriously developed into the digital
economy. The government has a clear digital policy to promote the
development and use of innovative digital technology in order to release
the country from the economic and social development trap. Moreover,
the Digital Development for Economic and Social Development Act, B.E.
2560 (2017) indicates key issues for operating to attain such goal in
terms of the industry and innovation promotion, investment, economic
and social utilization, and the digital manpower development of the
country. The digital industry is a new industry that constantly changes
according to the technological dynamics. The definition and scope have
evolved and expanded from the original information and communication
technology industry (ICT). For promoting the digital economy this
time, the definition is rather wide. It means “the industry of production
and services related to digital technology or the utilization of digital
technology”. The industry is divided into 5 groups including hardware
and smart devices, software, communications, digital service, and digital
content.
For the capability of the Thai digital industry in the overview,
the investment in a telecommunication and communication network
in both the wireless system of the private sector and the LAN system
of the public sector in the remote areas during the past few years has
had a positive impact continuously and naturally on markets of core
network equipment, smart devices, mobile commerce, data center,
software application, and software-enabled service as well as digital
content. Currently, the Thai digital industry rather widely opens because
there are manufacturers, distributors, service providers who are major
foreign entrepreneurs and Thai ones from different sizes. The growth
of the digital market will benefit entrepreneurs in the entire system.
However, most Thai entrepreneurs in the digital industry are SMEs, and
their business opportunities depend on their own competitive potential,
in particular, the competition is based on innovation.
Although Thailand’s digital industry in overview continues to
grow every year, there are limitations of the growth. The medium- and
small-sized entrepreneurs lack investment funds to expand their business
and cannot request loans easily because most digital businesses are
considered to have a higher risk than the bank can accept it. Furthermore,
the industry lacks investment in innovation that can lead to high-value
products and services, in particular, there is no link between the digital
research and development and the target industries of the country.
depa annual report 2018
59

depa annual report 2018
Position and Market Value of the Digital Industry in 2017
Software
78,818
value Million bath
77,573
million baht
+ 1.6%
78,818
million baht
2016 2017
Forecasts
+ 15.2%
90,791
million baht
2018
+ 17.5%
106,679
million baht
2019
Hardware &
Smart Device
294,542
Value Million Bath
294,542
million baht
2017
Forecasts
+ 3%
303,379
million baht
+ 5%
318,548
million baht
2018 2019
Digital
Service
36,326
Value Million Bath
36,326
million baht
2017
Forecasts
+ 34%
48,677
million baht
+ 34%
65,227
million baht
2018 2019
* the data in 2017, Source: DEPA
* the data in 2017, Source: DEPA
* the data in 2017, Source: DEPA
Digital Content
25,040
Value Million bath
21,981
million baht
+ 14%
25,040
million baht
Forecasts
+ 7%
27,005
million baht
+ 8%
29,358
million baht
Communications
577,329
Value Million bath
535,989
million baht
เพิ่ม 7.7%
577,329
million baht
Under the mission of the digital economy
promotion in 2016, depa conducted a
survey on the position and market value.
Digital Service
Digital Content
Hardware and Smart Device
Software
The 2018 – 2019 forecast is to be a
database for industries and those who are
involved in preparing a strategic plan of
organizations resulting in the growth and
strength
60
2016 2017
2018 2019
* the data in 2017, Source: DEPA
2015 2016
the data in 2016, Source: NBTC
* From the data survey and assessment on the position of the industries of hardware
and smart devices, software, and digital service The year 2016 and the forecast for
2018 - 2019 by depa
** From the data survey and assessment on the position of the digital content industry
in 2016 and the forecast for 2018 – 2019 by depa

The Software
Industry
The market value of software and software service in 2017 had
the consumption value of software and software service at 78,818
million baht that increased from 2016 to 1.6%, and the value of software
production and service was at 51,702 million baht that increased from
2016 to 3.14%.
The value of software production and service is divided into
software packages with the value of 13,669 million baht, increased
to 7.37%, and the value of software service was 38,033 million baht,
increased to 1.7%. All values resulted from the growth of the IT industry
after the deceleration over the last two years. The reason why the
statistics in this market is better because the entrepreneurs have an
adjustment in their business operations to conform to the flow of
new technologies, for example, Cloud, Big Data, etc., and the business
sector are active to the transformation of their organization to the
digital application, which is part of the impacts of the government’s
Thailand 4.0 policy.
In 2018 and 2019, it was forecasted that the software market and software
service in the country will increase to 15.2% and 17.5% respectively
from the continuous investment in the digital transformation from
the last year and the coming of new technology, namely AI and Big
Data Analytics, to create a business advantage.
The market trend in 2018 was a higher competition because
the software industry was facing the challenge of digital transformation
and the emergence of Cloud computing technology and the SaaS
service (Software as a Service) that made a form of the software sale
changed because the users can purchase software from anywhere.
In addition, there was the technology of Mega Trends consisting of
5 areas including Internet of Things, Blockchain, Robotics, Artificial
Intelligence, and Quantum Computing that are expected to affect the
software industry.
The market value of software and software
service in 2017 compared to 2016
2017
2016
growth (%)
consumption
value
import value
30,735
31,158
-1.4%
2016
77,573
Production
value
2017
78,818
production for
domestic use
48,083 3,619 17,088
46,415
growth (%)
2016
50,129
+3.6%
+1.6%
2017
51,702
export
3,714
-2.6%
growth (%)
+3.14%
Unit : Million bath
Growth rate 2018
2019
< 10 Million Baht
> 10 - 50 Million Baht
> 50 - 100 Million Baht
> 100 - 500 Million Baht
> 500 Million Baht
total
12.00
19.05
19.00
17.00
8.88
15.2
In-house
15,834
+7.92%
Unit: Percentage
17.25
26.45
22.40
11.17
10.25
17.5
depa annual report 2018
61

depa annual report 2018
The Hardware and
Smart Device Industry
An overview of the market value of hardware and smart devices in
2017 was worth 294,542 million baht. The market value growth of
hardware and smart devices was driven by digital transformation,
and business operators must be prepared to handle disruptive
technology as well as after the deceleration of investment in the
change of devices in 2017 until the time of replacement.
It was predicted that Thailand’s hardware and digital device
market will grow by 3-5% in 2018 and 2019 because of the cheaper
prices, change in a purchase pattern or consumer behavior to the
purchase of more services and use of more Cloud service and
Internet of Things (IoT). The investment figures and the expansion
will continue but will be moved to invest in a data center and
ISP service or private Cloud that the technology helps increase
more efficiency.
The market value of hardware and smart devices
in 2017 and the growth forecast in 2018 – 2019
(Unit : Million bath)
Year 2017 the growth prediction in 2018 the growth prediction in 2019
Hardware & Smart Device
(Value of all equipment) 294,542 3% 5%
million baht
Smart Device
Hardware
216,584
million baht
62
77,958
96,154
58,692
54,372
7,366
million baht million baht million baht million baht million baht
Peripherals
Storage
Computer
Printer

The Digital
Service Industry
In this year, the survey on the digital service industry found that the total market
value was 36,326 million baht. The digital services are divided into 7 categories including
e-Content, e-Entertainment, e-Payment, e-Retail, e-Transactions, e-Advertise, and FinTech.
The results of the survey and study on the value of the digital service industry
in 2017 revealed key findings affecting the growth of in this industry. A trend on the
digital use in all industries and service sectors has grown in every respect with significant
issues, such as Social Platform, Cashless Society, Blockchain, ChatBot, 3D, Augmented
Reality, and Virtual Reality.
depa annual report 2018
The value of direct digital entrepreneurs
Category
e - Content
e - Entertainment
e - Payment
e - Retail
e - Transaction
Fintech
Total
*e - Advertise
640 ล้านบาท Million Bath
6,638 ล้านบาท Million Bath
11,356 ล้านบาท Million Bath
9,452 ล้านบาท Million Bath
273 ล้านบาท Million Bath
7,913 ล้านบาท Million Bath
36,326
4,384 ล้านบาท Million Bath
ล้านบาท Million Bath
*A general service provider operating the digital business.
63

depa annual report 2018
The Digital
Content Industry
64
The digital content is an industry that plays a role in a wide
range of industries, for example, entertainment, films, television,
education, printed media, and so on. The digital content industry
is driven by popularity, interest, and behavior of consumers and
the development in digital technology, which changes rapidly and
steadily. The survey results indicated that the value of the digital
content industry in 2017 was 25,040 million baht. The total growth
rate was 14% from 2016 and expected to have an expansion in
the next year in each category. The animation value was 3,799
million baht, and the growth rate decreased from 2016 to 4%.
The character value was 1,960 million baht, and the growth rate
increased from 2016 to 16%. The game value was 19,281 million
baht, and the growth rate increased from 2015 to 18%.
The growth of the digital content value of Thailand in
2018 was expected to reach 27,005 million baht, and the value
will exceed 29,358 million baht in 2019. The animation industry
was expected to grow by about 2% and continues to grow to 4%
in 2019. The game industry was expected to increase to 9% and
tends to reach 9% in 2019. The character industry is predicted
to grow to 12% in 2018 and 11% in 2019. The forecasted figures
are based on the quantitative assessment that the operators are
manufacturing and the trends and positive factors of the market
that may affect the expansion of the industry.
The digital content business in Thailand has been mainly
driven by the outsourcing business in both domestic and international
production. In 2017, the number of animation outsourcing had
a market share of over 54% of the total animation value. The
distributors and importers of the games had a market share of
more than 96% of the total game market value. The distributors,
importers and the character copyright protection had a market
share of exceeding 92%.
The value of digital content industry
game category
animation category
character category
4,029
14,228
1,573
2%
7%
3,965
16,329
15% 18%
1,687
Unit: Million Baht
2015 2016 2017
19,830
21,981
25,040
Million Bath Million Bath Million Bath
4%
3,799
19,281
16% 1,960
+11% +14%

The value of the digital content industry
classified by categories of the industry
and the forecast in 2018 – 2019.
depa annual report 2018
Thailand continues to rely on international markets very
much no matter it is an import of the copyright or outsourcing
even though the Thai entrepreneurs have skills and potential that
are recognized worldwide. If the Thai manufacturers have more
works with their own intellectual property rights, it can reduce
the underselling issue from international markets and the flow
of money and be a foundation for the long-term digital content
industry.
5,000
10,000
3,965
15,000
20,000
25,000
30,000
35,000
depa is ready to help promote and support the development
of the Thai digital industry in all 5 categories, namely the hardware
and smart device, software, communications, digital service, and
digital content. depa will enhance the quality of the entrepreneurs
to compete and grow sustainably and completely. It starts from
encouraging them to be interested in the industry and fostering
digital entrepreneurs in a variety of ways, especially developing the
market through the Digital Event and Marketing Fund, promoting
new digital business operators through the Digital Startup Fund,
encouraging the market demand through the Digital Transformation
Fund, and promoting and supporting the international marketing
through Internationalization Voucher.
Animation
Game
Character
3,799 -4%
3,877 +2%
4,025 +4%
1,687
1,960 +16%
2,201 +12%
16,329
19,281 +18%
20,927 +9%
22,885 +9%
2,448
+11%
ปี 2559 ปี 2560 ปี 2561 ปี 2562
+11% +14% +7% +8%
21,981 25,040 27,005 29,358
Unit: Million Baht
65

08
66
depa annual report 2018
Driving Digital
Organizations to be
High-performance
Organizations (HPO)

depa received the results of
the assessment of integrity and
transparency in the operations of
government agencies (Integrity
and Transparency Assessment:
ITA) for the Fiscal Year 2018
consisting of
depa annual report 2018
transparency
Integrity
in work
Fraud-free
performance
Moral culture in
the organization
Accountability
ITA score is equal to
84.63
67

depa annual report 2018
Digital One Stop Service
(DOSS)
depa is committed to improving the quality of services
to be easily and conveniently accessible by setting
up a full digital service center called, Digital One Stop
Service (DOSS) at the Central Office and 3 Regional
Offices in the North, Northeast, and South. In 2018, the
total number of service users was 1,305 individuals.
Examples of the services provided are as follows:
1) Recognition of ISO/IEC 29110
2) Registration of digital business operators
3) Application for the right of investment promotion
4) Expert Registration
5) Smart Visa
68

Driving Digital Economic and
Social Development through
7 Regional Offices in
4 regions of Thailand
To drive digital economy promotion to the people in areas thoroughly
depa annual report 2018
1. Upper Northern Regional Office in Chiang Mai
Lower Northern Regional Office in Phitsanulok
3. Central Northeastern Regional Office in Khon Kaen 4. Lower Northeastern Regional Office in Ubon
5. Upper Southern Regional Office in Phuket 6. Lower Southern Regional Office in Songkhla 7. Eastern Regional Office in Chonburi
69

70
depa annual report 2018
09Examples of Agencies
Participating in Key
Operations

Order
1
Techfarm Company Limited
Partner
Category
Digital Agriculture
depa annual report 2018
2
Infuse Company Limited
Digital Agriculture
3
Bank for Agriculture and Agricultural Cooperatives
Digital Community
4
1. Department of International Trade Promotion (DITP)
2. The Thai Federation of ICT Technology Association (TFIT)
3. Thai Animation and Computer Graphics Association (TACGA)
4. Thai Game Software Industry Association (TGA)
5. E-Learning Association of Thailand (e-LAT)
6. Digital Content Association of Thai (DCAT)
7. Bangkok ACM Siggraph (BASA)
Digital Transformation
5
King Mongkut’s University of Technology Thonburi
Digital Transformation
6
Industrial Development Foundation for National Food Institute
Digital Transformation
7
The Federation of Thai Industries
Digital Transformation
8
King Mongkut’s University of Technology North Bangkok
Digital Transformation
9
AUTOPAIR Co., Ltd.
Digital Transformation
10
Gen Surv Company Limited
Digital Transformation
11
ARINCARE Co., Ltd.
Digital Transformation
12
Bearcon Corporation Co., Ltd.
Digital Transformation
13
Sportlyze (Thailand) Co., Ltd.
Digital Transformation
14
SP Smart Plants Co., Ltd.
Digital Transformation
15
COB Technology Co., Ltd.
Digital Transformation
16
BMG Advisory and Consultant Co., Ltd.
Digital Transformation
71

depa annual report 2018
Order
17
Partner
1. Department of Medical Services, Ministry of Public Health
2. Department of Older Persons, Ministry of Social Development
and Human Security
Category
Health care
18
INDUSTRY PLATFORM PTE. LTD.
Internet Of Thing (IOT)
19
Rajamangala University of Technology Suvarnabhumi
Digital Manpower
20
Siam University
Digital Manpower
21
Chiang Mai University
Digital Manpower
22
Rajamangala University of Technology Krungthep
Digital Manpower
23
Rajamangala University of Technology Thanyaburi
Digital Manpower
24
National Institute of Development Administration
Digital Manpower
25
Burapha University
Digital Manpower
26
Rajamangala University of Technology Thanyaburi
Digital Manpower
27
Mahidol University, Kanchanaburi Campus (Students)
Digital Manpower
28
Mahidol University, Kanchanaburi Campus (Staff)
Digital Manpower
29
Mahidol University, Salaya Campus
Digital Manpower
30
Rajamangala University of Technology Tawan-Ok
Digital Manpower
31
Panyapiwat Institute of Management(Students)
Digital Manpower
32
Panyapiwat Institute of Management (Staff)
Digital Manpower
33
Kasetsart University
Digital Manpower
72
34
University of Phayao
Digital Manpower

Order
35
Phuket Rajabhat University
Partner
Category
Digital Manpower
depa annual report 2018
36
Mahasarakham University
Digital Manpower
37
38
39
40
41
42
43
44
King Mongkut’s University of Technology North Bangkok
Kasetsart University
Thailand Professional Qualification Institute (Public Organization)
CODE.ORG
City Data Analytics Co., Ltd.
1. Khon Kaen Province
2. Khon Kaen University
3. Khon Kaen University Science Park
4. Mahasarakham University
5. National Health Security Office, Zone 7
6. Khon Kaen Hospital
7. Khonkaen Provincial Public Health Office
8. Khon Kaen Municipality
9. Health Tech Startup Thailand
10. Northeast Software and Business Innovation Association
11. Khon Kaen Maker Club
Jowit Global Co., Ltd.
Department of Intellectual Property
Digital Manpower
Digital Manpower
Digital Manpower
Digital Manpower
Smart city
Smart City
Smart City
ทรัพย์สินทางปัญญา
73

depa annual report 2018
10
Subcommittees of
the Digital Economy
Promotion Agency
74
The Subcommittee of
Finance and Property
by the Order of the Digital Economy Promotion
Agency No. 290/2561 on Appointment of Regulatory
Subcommittee of the Digital Economy Promotion Agency
on Finance and Property, it comprises as follows:
1
2
3
4
Mr. Suthep Panpeng
Advisor of the Regulatory
Subcommittee of the Digital
Economy Promotion Agency
Mr. Somprasong Panjalak
Advisor of the Regulatory
Subcommittee of the Digital
Economy Promotion Agency
Mr. Apisit Laisatrukrai
Chairman of the
Subcommittee
Director of the
Digital Economy
Promotion Agency,
Vice Chairman of the
Subcommittee
5
6
7
8
9
Executive Vice President
(Strategy and Management),
Subcommittee and Secretary
Mr. Piyabut Boonaramruang,
Subcommittee
Mrs. Ladawan Krasaechon,
Subcommittee
Senior Executive
Vice President
(Strategy and Management),
Subcommittee
Senior Execu-tive Vice Presi-dent
(Strategy and Management)
Subcommittee
The Subcommittee of
Corporate Risk Management
by the Order of the Digital Economy Promotion Agency
No. 291/2561 on Appointment of Subcommittee on
Corporate Risk Management, it comprises as follows:
1
2
3
4
5
Mr. Anuporn Arunrat
Advisor of the Regulatory
Subcommittee of the
Digital Economy
Promotion Agency
Director of the Digital Economy
Promotion Agency
Chairman of the Subcommittee
Mrs. Ladawan Krasaechon
Subcommittee
Secretary- General of the
Office of the National
Economic and Social
Development Council
Subcommittee
Senior Executive Vice President
(Strategy and Management)
Subcommittee
6
7
8
9
Executive Vice President
(Strategy and Management)
Subcommittee
President of the Digital
Intelligence Strategy and
Policy Department
Subcommittee and Secretary
Division Manager of the
Strategic Planning and
Budgeting Division
Assistant Secretary
Division Manager of the
Compliance and Audit
Division
Assistant Secretary

The Subcommittee on
Human Resource Management
by the Order of the Digital Economy Promotion Agency
No. 292/2561 on Appointment of Subcommittee on Human
Resource Management, it comprises as follows:
The Subcommittee of Consideration
for Promotion and Support
By the Order of the Digital Economy Promotion Agency
No. 293/2561 on Appointment of Subcommittee on
Consideration for Promotion and Support,
it comprises as follows:
depa annual report 2018
1
2
3
Secretary-General of the Office
of National Digital Economy
and Society Commission
Advisor of the Regulatory
Subcommittee of the Digital
Economy Promotion Agency
Director of the Digital Economy
Promotion Agency
Chairman of the Subcommittee
Mrs. Yupa Buathana
Subcommittee
7
8
9
Senior Executive Vice President
(Strategy and Management)
Subcommittee
Senior Executive Vice President
(Digital Economy Unit)
Subcommittee
Senior Executive Vice President
(Digital Society and
Manpower Unit)
Subcommittee
1
2
3
Mr. Suthep Panpeng
Advisor of the Regulatory
Subcommittee of
the Digital Economy
Promotion Agency
Mr. Somprasong Panjalak
Advisor of the Regulatory
Subcommittee of the Digital
Economy Promotion Agency
Director of the Digital Economy
Promotion Agency
Chairman of the Subcommittee
6
7
8
Mr. Piyabut Boonaramruang
Subcommittee
Vice President assigned
by the Director (1)
Subcommittee
Vice President assigned
by the Director (2)
Subcommittee
4
5
6
Mr. Teerawut Kongpreecha
Subcommittee
Mr. Termsak Suwannasak
Subcommittee
Ms. Ratima Urthamapimuk
Subcommittee
10
11
12
Vice President
(Special Project Unit)
Subcommittee
President of the Human
Resource Management and
Development Department
Subcommittee and Secretary
Division Manager of
the Human Resource
Management and
Development Division
Assistant Secretary
4
5
Permanent Secretary of the Office
of Permanent Secretary, Ministry
of Industry or a representative
Subcommittee
Mrs. Thitipa Samitinont
Subcommittee
9
10
President of the Digital Industry
Promotion Department,
Subcommittee and Secretary
Division Manager of the
Investment Promotion
Division
Assistant Secretary
75

76
depa annual report 2018