Jeweller - July 2019
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A CLOSER LOOK AT THE<br />
WHITE DIAMOND CATEGORY<br />
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY<br />
THE TRENDS SHAKING UP<br />
ENGAGEMENT AND BRIDAL JEWELLERY<br />
JULY <strong>2019</strong><br />
THE LATEST AND GREATEST WATCH<br />
MODELS FOR THE NEW SEASON<br />
CONTENTS<br />
JULY <strong>2019</strong><br />
17/<br />
25/<br />
29/<br />
FEATURES REGULARS BUSINESS<br />
17/ WITH THIS RING<br />
How to get the best out of the<br />
engagement and bridal category<br />
as it continues to evolve.<br />
25/ ICE AGE<br />
Are diamonds really in the rough?<br />
<strong>Jeweller</strong> takes a look at the many<br />
facets of this competitive sector.<br />
29/ TIMED RELEASE<br />
Post-Baselworld, the leading watch<br />
brands debut exciting models for the<br />
new season.<br />
7/ Editorial<br />
8/ Upfront<br />
10/ News<br />
14/ ARA<br />
15/ New Products<br />
33/ Gems<br />
Organic Gems Part IV: ammolite<br />
41/ My Store<br />
42/ 10 Years Ago<br />
43/ Calendar<br />
44/ My Bench<br />
46/ Soapbox<br />
Dennis Coleman levels criticism<br />
at watch brands for their attitude<br />
to repairs and spare parts.<br />
35/ Business feature<br />
Should you use SEO or SEM?<br />
Laura Dawson reviews the<br />
pros and cons.<br />
37/ Selling<br />
Gretchen Gordon explores a very<br />
common trap for sales leaders.<br />
38/ Management<br />
Part one of Doug Fleener’s guide to<br />
achieving goals and beating stress.<br />
39/ Marketing<br />
Companies should put customer<br />
service first, writes Barry Urquhart.<br />
40/ Logged On<br />
Graham Jones explains why short<br />
beats long in content marketing.<br />
Classic rock<br />
Love struck<br />
+ +<br />
Time zone<br />
Front cover description:<br />
Engagements and weddings are<br />
the entry point into a lifetime<br />
of memories and moments<br />
celebrated with jewellery.<br />
<strong>July</strong> <strong>2019</strong> <strong>Jeweller</strong> 5
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