MBR_ISSUE 52_JUNE-compressed (5)

Malta Business Review
EDITOR’S CHOICE
HUBLOT SHOWCASES SPECTACULAR TIMEPIECES
IN 2019 NOVELTIES EXHIBITION
Manifesting the “Art of Fusion”,
Swiss watchmaker HUBLOT
shined in BASELWORLD 2019
with novelties created in
collaboration with elites from different areas
including legendary car manufacturer Ferrari,
tattoo artist Maxime Plescia-Büchi and artist
Richard Orlinski. To present first-hand these
novelties to the friends of the media and
watch enthusiasts, HUBLOT held the 2019
Novelties Exhibition in Hong Kong, inviting
guests to enter the brand’s fascinating world
of watch-making.
The exhibition takes place at KONG ART
SPACE, a contemporary art museum in Hong
Kong, in which an exclusive event was held
for VIPs and the media on 26 th April 2019.
Uniquely designed, the three- storey museum
was transformed into HUBLOT watch-making
world featuring different themes – the past,
the present and the future of Ferrari on
the ground floor, the latest manifestation
of Hublot Loves Art on the first floor and a
comfortable lounge on the second floor.
Once entering the venue, the guests were
immediately caught by the brand’s largest
celebration this year – the 90 th anniversary
of Scuderia Ferrari. Proudly sitting in the
centre of the stage, a Ferrari 488 GTB took
the limelight of the show. The theme and
decoration of the show floor were set with
Ferrari’s signature red to echo with the
legendary sports car. Besides information
about Ferrari and elements from which the
Ferrari timepieces were inspired, HUBLOT
also showcased the three limited-edition
Big Bang Scuderia Ferrari 90 th Anniversary,
which were created in celebration of the
manufacturer’s 90 th anniversary, Classic
Fusion Ferrari GT and Ferrari timepieces
that HUBLOT has created in collaboration
with the long-standing partner over the
years. By scanning their QR code with the
special device installed at the experience
zone, guests were invited to appreciate a
specially-designed light show to introduce
the past, the present and the future of
Ferrari to the guests, leading them into
Ferrari’s fast-tracking world.
Via the escalator decorated with the theme
of “Art of Fusion”, the guests ascended
from the mechanical world of Ferrari to the
art world of Hublot Loves Art. HUBLOT has
collaborated with a number of artists this
year to create many eye-catching novelties.
The first floor presented the latest creations
jointly created by the Swiss watchmaker and
renowned artists including Marc Ferrero,
Richard Orlinski and Maxime Plescia-Büchi.
The two versions of Big Bang One Click Marc
Ferrero, which were unveiled earlier this
year, created by HUBLOT and Marc Ferrero,
the artist behind Storytelling Art, were
showcased in the exhibition in conjunction
with the artists’ masterpiece and the
inspiration of the timepiece – Lipstick. On the
other hand, sculpture artist Richard Orlinski
sculpted the latest Classic Fusion Orlinski
series in his aesthetic signature boosting the
collection’s first faceted dial. Also displayed
on the first floor was the new Big Bang
Sang Bleu II, which passionately channels
the design skills of world-famous tattoo
artist Maxime Plescia-Büchi, allowing guests
to experience the charisma of Sang Bleu.
With a quick scan of the QR code provided,
a temporary tattoo designed by the brand
ambassador was projected onto the wall for
guests’ appreciation. In addition, Spirit of Big
Bang Tourbillon 42 mm, featuring a carbonfibre
case with black or blue occlusions and
the “One Click” fastening system for the first
time, was also showcased.
On the second floor is a comfortable
and cosy lounge where the guests can
appreciate the novelties close-up and enjoy
themselves in a pleasant environment. The
guests can choose their preferred collection
on the tablet provided, and the application
will then give suggestion of matching
refreshment for the guest’s enjoyment.
The guests enjoyed a moment of pleasure
combining intriguing Haute Horlogerie and
delicately prepared food and wine in the
lounge after the tour ended.
HUBLOT
Founded in Switzerland in 1980, HUBLOT is
defined by its innovation, which began with
the highly original combination of gold and
rubber. This “Art of Fusion” stems from the
imagination of its visionary Chairman, Jean-
Claude Biver, and has been driven forward by
CEO Ricardo Guadalupe since 2012.
The release of the iconic, multi-awardwinning
Big Bang in 2005 paved the way for
new flagship collections (Classic Fusion, Spirit
of Big Bang), with complications ranging
from the simple to the highly sophisticated,
establishing the extraordinary DNA of the
Swiss watch-making brand and ensuring its
impressive growth.
Keen to preserve its traditional and cuttingedge
expertise, and guided by its philosophy
to “Be First, Different and Unique”, the Swiss
watch company is consistently ahead of the
curve, through its innovations in materials
(scratch-resistant Magic Gold, ceramics in
vibrant colours, sapphire), and the creation
of Manufacture movements (Unico, Meca
10, Tourbillon).
HUBLOT is fully committed to creating an
Haute Horlogerie brand with a visionary
future: a future which is fused with the key
events of our times (FIFA World Cup, UEFA
Champions League, UEFA Euro and Ferrari)
and the finest ambassadors our era has to
offer (Kylian Mbappé, Usain Bolt, Pelé). MBR
valletta - T. +356 21 24 7447
st. julian’s - T. +356 21 38 4503
info@elcol.com - www.elcol.com
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