Issue 10.Print-min

Marketing Movements
Marketing Your Successes
In previous editions of the GEM Movers’ Magazine,
we have laid out a number of methods of achieving
marketing perfection. Our aim when giving marketing
advice has always been to make it easy to implement
and cost effective to carry out. No idea we have put
forward is a new marketing tool but all are essential
in the moving industry. However, there is something
that moving companies seem to fail to continue when
it comes to marketing and that is marketing their success!
Marketing your success
or your achievements is crucial in
building confidence in your business.
It also creates a great first impression
for any potential customer
that stumbles across one of your
marketing success campaigns when
they are looking for a mover. But,
what successes and achievements
can movers market? It is easy, with
every move comes a success and all
you have to do is tell someone about
it!
The first, is testimonials
from satisfied customers. In last
month’s edition, we talked about
the harm a bad review can do and
how you must act fast to answer any
bad reviews. The same is true, acting
fast that is, about a good review.
It amazes me to see when looking
at companies, in any industry, that
good reviews are just left to sit on a
Google review page without being
mentioned anywhere on their social
media or website. This is a waste of
a fantastic marketing opportunity.
Maybe after each move, encourage
happy customers to leave a review
about the job you did. This can be
featured on your website and shared
on all social media channels that
you use. Just remember that when
you do this to maintain your brand
consistency and brand recognition.
Next comes celebrating your
milestones and letting others know
that your company is moving forward.
No matter what your milestones
are, be sure to inform your
marketing team to announce them
whatever they may be, when they
happen.
Celebrating your employees’
successes is another great marketing
opportunity as this brings value to
your team and credibility to your
company. Just as we at GEM love to
celebrate and announce successes
achieved by our members, it is also a
great opportunity for you to do this
with your employees. Be it a new
safety course or packing seminar
one of your employees has achieved
or attended, it is worth a mention
as it brings positive attention back
to you as a company and gets your
name out there. These successes in
your workforce reflect positively on
your company and encourage people
to use your moving services over
those of your competitors.
Another great marketing
your successes topic is letting people
know about your moves. Everyone
within our industry or outside,
14 Global Exclusive Movers’ Network (GEM) | Network Magazine - Issue 10 | www.globalexclusivemovers.com