Issue 10.Print-min
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From Our Blog<br />
First<br />
Impressions<br />
communications and the manner of which that re-<br />
First impressions are everything! Especially in business! You would not give<br />
a job to someone who came for a job interview in shorts and t-shirt for reasons we all<br />
know. It shows sloppiness, a lack of effort and no motivation to impress. So, this is why<br />
it is important that the first impression your company makes is a good one. With a business,<br />
there are many ‘first impressions’ that can happen when someone discovers your<br />
company and it is paramount that you know what they are.<br />
Your website is a good place to start. There sponse is given. This one should be an obvious<br />
are so many websites out there that take an age<br />
to load or are just vague and unhelpful. It is important<br />
to have a user friendly website that is appealing,<br />
keeps to your branding and is informative yet<br />
not bogged down with highbrow wording. Precise,<br />
clean and easy to use is the key! Logos must be<br />
crisp and high quality; coloring and fonts must be<br />
consistent.<br />
Another first impression is response in<br />
one to all but, I am always surprised when I call an<br />
office and come<br />
across<br />
someone<br />
on the other<br />
end of the phone<br />
whose manners<br />
are not up to<br />
scratch and they<br />
seem<br />
purposefully<br />
obtuse and<br />
unhelpful.<br />
This<br />
loses business!<br />
All phone staff<br />
need to be properly<br />
trained so<br />
they know how to handle questions and know who<br />
to put the customer through to for different inquiries.<br />
Messages should be taken, passed on and<br />
then acted upon in the quickest of time. This builds<br />
trust and confidence. The same goes for email replies<br />
– fast, to the point and professional.<br />
24 Global Exclusive Movers’ Network (GEM) | Network Magazine - <strong>Issue</strong> 10 | www.globalexclusivemovers.com
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