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40—SATURDAY Vanguard, AUGUST 3, 2019<br />

From poverty to<br />

affluence; My story<br />

•Nwogu<br />

— Dr Kelly Nwogu<br />

•How Nigeria can be economically viable<br />

By Ishola Balogun<br />

Dr. Kelly Izuwa Nwogu, the Manag<strong>in</strong>g Director/CEO of Livelihood Homes,<br />

owner of Blue Sea Estates, tells his story from poverty to affluence. The<br />

vibrant and popular property merchant who started his real estate<br />

bus<strong>in</strong>ess with N30,000 has become a billionaire, who owns over 23 estates <strong>in</strong><br />

various locations <strong>in</strong> Nigeria. He shares ideas with Saturday Vanguard on how<br />

Nigeria can use agriculture to eradicate poverty.<br />

Do<strong>in</strong>g bus<strong>in</strong>ess at a tender age<br />

As a young boy, I faced a lot of challenges<br />

that could have decimated my life completely,<br />

but I was able to sail through. Dropp<strong>in</strong>g out<br />

school was a nightmare to me and I did<br />

everyth<strong>in</strong>g possible <strong>in</strong>clud<strong>in</strong>g tak<strong>in</strong>g up<br />

menial jobs to survive.<br />

Every morn<strong>in</strong>g I set out early enough,<br />

jumped on a ‘molue’ bus to beg for a space on<br />

the laps of passengers, many of whom were<br />

on their way to work. Some belligerent<br />

passengers would throw jibes at me th<strong>in</strong>k<strong>in</strong>g<br />

that I might have spent my transport fare on<br />

unnecessary small chops. Others would just<br />

lend a help<strong>in</strong>g hand without rais<strong>in</strong>g any issue<br />

as to whether I got transport fare from my<br />

parents or not.<br />

At 11, I devised a plan to overcome my<br />

predicament by <strong>in</strong>geniously start<strong>in</strong>g a small<br />

venture-bicycle rental. I approached an Igbo<br />

boy who was serv<strong>in</strong>g as apprentice under his<br />

brother, who sold foodstuffs <strong>in</strong> the<br />

neighbourhood, but liked rid<strong>in</strong>g bicycle. I<br />

approached him and told him I could get him<br />

a bicycle to ride for free only if he could give<br />

me the sum of N250. He gave me the money<br />

and I approached a nearby bicycle technician<br />

to purchase a bicycle without the front tyre. I<br />

took the bicycle to the boy and he compla<strong>in</strong>ed<br />

of the miss<strong>in</strong>g tyre.<br />

But I told him that I had brought the bicycle<br />

to him to prove to him that I was not ly<strong>in</strong>g. I<br />

told him that it would require another N250<br />

to fix the trye which he quickly handed to me<br />

and that was how I got a bicycle without us<strong>in</strong>g<br />

my money to buy it. I gave him the bicycle to<br />

ride whenever his boss was not around for<br />

free. In the even<strong>in</strong>g, I would take the bicycle<br />

to my house for rentals. I later bought another<br />

bicycle from the profit I made from the<br />

bus<strong>in</strong>ess. With the bus<strong>in</strong>ess, I was able to<br />

support myself <strong>in</strong> school; pay my transport<br />

fare and eat good meals.<br />

Dropp<strong>in</strong>g out of school<br />

The misfortune which my father’s lack of<br />

job threw our family <strong>in</strong>to refused to abate. The<br />

family aga<strong>in</strong> lost the chance to reta<strong>in</strong> our<br />

rented accommodation at Egbe. The only<br />

option available to him was a small apartment<br />

<strong>in</strong> a muddy house <strong>in</strong> Odogunyan area of<br />

Ikorodu. It was not a befitt<strong>in</strong>g accommodation,<br />

yet, it was the only place my father could<br />

afford due to his f<strong>in</strong>ancial problem and<br />

because of the relocation, I could not susta<strong>in</strong><br />

my rental bus<strong>in</strong>ess and so, go<strong>in</strong>g to school<br />

from Ikorodu to Mush<strong>in</strong> was very difficult.<br />

The situation forced me out of school just a<br />

few weeks <strong>in</strong>to SS 3 class. I then made up my<br />

m<strong>in</strong>d to look for a job. I parted ways with<br />

education and concentrated on how to survive<br />

the hard times.<br />

How I stowed away <strong>in</strong> a vessel<br />

Eventually, I got a clear<strong>in</strong>g apprentice job<br />

at T<strong>in</strong> Can Port. On my first day at work, my<br />

boss was shocked to see me <strong>in</strong> a well-tailored<br />

dress and he wondered whether I was ready<br />

to the job. I later realised that his reservation<br />

was because other apprentices <strong>in</strong> the<br />

dockyard were not properly dressed. You could<br />

see that <strong>in</strong> their worn out sandals.<br />

Unfortunately, my eye-popp<strong>in</strong>g dresses soon<br />

drew the wrath of my boss who began to feel<br />

uncomfortable hav<strong>in</strong>g me around him. He<br />

believed that clients and people around would<br />

not be able to tell who was the boss between<br />

me and him. I was fed up with the turn of<br />

events at work and felt it was of no use<br />

cont<strong>in</strong>u<strong>in</strong>g with the job. I was therefore<br />

look<strong>in</strong>g for an opportunity to stow away <strong>in</strong> a<br />

ship to Europe <strong>in</strong> my quest to succeed <strong>in</strong> life at<br />

all cost.<br />

The opportunity to stow away came on a<br />

certa<strong>in</strong> day <strong>in</strong> 1995, when a vessel owned by<br />

a Russian company was prepar<strong>in</strong>g to sail on<br />

the sea aga<strong>in</strong>. The dest<strong>in</strong>ation of the ship was<br />

unknown to me and I did not bother to f<strong>in</strong>d<br />

out. I had a misguided conviction that the<br />

vessel <strong>in</strong> question was head<strong>in</strong>g to Europe and<br />

my m<strong>in</strong>d was made up to sneak <strong>in</strong>to it to any<br />

Western country it was head<strong>in</strong>g to. I never<br />

knew the vessel was sail<strong>in</strong>g to Cameroon. I<br />

bought N5 garri (cassava flakes) and N5<br />

sachet (pure) water. I was able to beat the<br />

security mounted around the vessel and hid<br />

myself <strong>in</strong> the RAM (the door area) of the<br />

vessel. The ship sailed smoothly and none of<br />

those on board knew or suspected that a boy<br />

of my age was hid<strong>in</strong>g somewhere <strong>in</strong> the<br />

vessel. By the third day, my garri and water<br />

had f<strong>in</strong>ished. I launched <strong>in</strong>to silent prayers<br />

ask<strong>in</strong>g God to send down help so I could have<br />

water to dr<strong>in</strong>k after which I slept off. By the<br />

time I woke up it had ra<strong>in</strong>ed and that was<br />

when it dawned on me that God answers<br />

prayer. I disregarded the colour of the water<br />

and drank until I had enough fill.<br />

On the fourth day of the journey, a member<br />

of the crew found me out. I pleaded with him<br />

not to <strong>in</strong>form other members of the crew but<br />

he decl<strong>in</strong>ed. He alerted his colleagues who<br />

rushed down to where I was hid<strong>in</strong>g <strong>in</strong> a bid<br />

to apprehend me.<br />

My m<strong>in</strong>d was made up, I was prepared to<br />

<strong>kill</strong> to evade arrest by threaten<strong>in</strong>g to attack<br />

whoever dared to arrest me. However, I was<br />

eventually subdued, handed over to<br />

Cameroonian law enforcement agents and<br />

deta<strong>in</strong>ed for days <strong>in</strong> a cell. I rega<strong>in</strong>ed my<br />

freedom a few days later and I was given the<br />

sum of N11, 000 to return by air to Nigeria,<br />

which was the first time I travelled by air.<br />

Upon my return, I used part of the money to<br />

launch <strong>in</strong>to travel documents procurement<br />

through some Liberians I had met <strong>in</strong>side cell<br />

<strong>in</strong> Cameroon when they locked me up for<br />

stow<strong>in</strong>g away <strong>in</strong> a vessel. The Liberians had<br />

l<strong>in</strong>ked me up with their countrymen who lived<br />

<strong>in</strong> Lagos and worked as travel agents. A few<br />

months later, I got some travel documents and<br />

travelled with Liberian passport to several<br />

African countries <strong>in</strong>clud<strong>in</strong>g Libya <strong>in</strong> 1998. I<br />

did menial jobs <strong>in</strong> Libya; I returned <strong>in</strong> 2001. I<br />

travelled to seven different African countries<br />

but had noth<strong>in</strong>g to show for it.<br />

Overcom<strong>in</strong>g different challenges<br />

At a po<strong>in</strong>t I met one Pastor Elijah Okebiorun<br />

and worked as a freelancer <strong>in</strong> his outreach<br />

m<strong>in</strong>istry. I wasn’t paid a dime for seven<br />

months but I kept on the job and executed<br />

several serious assignments for the m<strong>in</strong>istry.<br />

I was later employed and made a team<br />

leader on a salary of N9,000. From the money,<br />

I organized a monthly contribution of N5,000<br />

with four of my colleagues, which fetched me<br />

the sum of N20,000 from which I paid for a<br />

one-room apartment at Liasu area of Idimu, a<br />

Lagos suburb, because I was prepared to leave<br />

my father’s house at Ikorodu where I was<br />

putt<strong>in</strong>g up upon my return from Libya.<br />

After a few years of be<strong>in</strong>g on the job, I<br />

resigned on a certa<strong>in</strong> day when I had the sum<br />

of N3, 700 on me. I got a place to establish a<br />

tutorial centre for children, Bra<strong>in</strong> Science<br />

Kiddies School at Idimu. I collected N50 from<br />

each of the pupils as tuition. The money made<br />

from the ‘bus<strong>in</strong>ess’ kept my body and soul<br />

together for a few years before providence led<br />

me <strong>in</strong>to real estate bus<strong>in</strong>ess.<br />

While I was still runn<strong>in</strong>g the school, I<br />

veered <strong>in</strong>to street market<strong>in</strong>g of music CDs of<br />

Nigerian hip-hop artistes <strong>in</strong> 2006. I would<br />

abandon the school and hit the streets with<br />

CDs of s<strong>in</strong>gers like Olu Ma<strong>in</strong>ta<strong>in</strong> who sang<br />

Yahoozee. The bus<strong>in</strong>ess was br<strong>in</strong>g<strong>in</strong>g<br />

additional <strong>in</strong>come but it affected the school I<br />

established, so much that a number of<br />

disappo<strong>in</strong>ted parents who had seen me<br />

danc<strong>in</strong>g to music on the street withdrew their<br />

children from the school cit<strong>in</strong>g lack of<br />

seriousness on my part.<br />

A few weeks later, I secured the sum of<br />

N150,000 loan from a man I least expected to<br />

bail me out of my self-<strong>in</strong>duced problems. It<br />

was the money that I used to secure a new<br />

accommodation for the school somewhere <strong>in</strong><br />

the community (Idimu). Surpris<strong>in</strong>gly, the<br />

former school build<strong>in</strong>g collapsed the night we<br />

moved out and this drew sympathy from<br />

residents. I managed the school till 2010 when<br />

God <strong>in</strong>spired me to plunge <strong>in</strong>to real estate<br />

bus<strong>in</strong>ess. It is however <strong>in</strong>structive to note that<br />

the period marked a turn<strong>in</strong>g po<strong>in</strong>t <strong>in</strong> my life<br />

as it afforded me the opportunity to have a<br />

shot at education aga<strong>in</strong> by writ<strong>in</strong>g the<br />

National Exam<strong>in</strong>ation Council and General<br />

Certificate <strong>in</strong> Exam<strong>in</strong>ation Ord<strong>in</strong>arily Level<br />

exam<strong>in</strong>ations and I passed <strong>in</strong> fly<strong>in</strong>g colours.<br />

I then delved <strong>in</strong>to real estate bus<strong>in</strong>ess. It was<br />

a time I was battl<strong>in</strong>g with my rent arrears and<br />

I felt that it would be a difficult task for me to<br />

actualise.<br />

On a certa<strong>in</strong> day, I set aside shame and told<br />

my landlady that I needed an acre of land.<br />

She laughed at me when I told her that I had<br />

the sum of N40, 000 on me. She later<br />

suggested a man called Pa Adeleye, who had<br />

a large expanse of land to sell <strong>in</strong> the Itori area<br />

of Ewekoro Local Government Area of Ogun<br />

State. She said that the amount I had can only<br />

get me land <strong>in</strong> that part of Ogun State.<br />

When she took me to the man, I was shocked<br />

that the man agreed to show me the land.<br />

Although he told me the value of the property<br />

was N3 million, but he gladly<br />

accepted N30, 000 I offered as<br />

<strong>in</strong>stalment. The value of the 30<br />

acres of land translated <strong>in</strong>to<br />

N100, 000 per acre. I signed<br />

an agreement with the man<br />

and hit the ground runn<strong>in</strong>g by<br />

canvass<strong>in</strong>g for buyers.<br />

I started by sell<strong>in</strong>g a plot for<br />

N135, 000 and kept tak<strong>in</strong>g the<br />

money to Pa Ak<strong>in</strong>leye, who<br />

commended my diligence and<br />

vowed to sell his other landed<br />

property to me. There was a<br />

particular day I gave him<br />

N300, 000 with<strong>in</strong> a few hours.<br />

On my way to his village I had<br />

an accident on a motorbike<br />

and I suffered bruises on my<br />

arms. But the old man was so<br />

happy about the money I was<br />

mak<strong>in</strong>g for him that he brought<br />

out liquor and prayed for me.<br />

He asked me to forget about<br />

the <strong>in</strong>cident and move on<br />

assur<strong>in</strong>g that I would soon<br />

forget about the accident by the<br />

time I made millions of naira<br />

from the bus<strong>in</strong>ess. In no time, I<br />

f<strong>in</strong>ished the <strong>in</strong>stalmental<br />

payment on the land and made<br />

enough money to further<br />

acquire more acres of land from the man,<br />

which put me on a good stead <strong>in</strong> the bus<strong>in</strong>ess<br />

to date. The man is late now, but his children<br />

have susta<strong>in</strong>ed the relationship and I am still<br />

do<strong>in</strong>g bus<strong>in</strong>ess with his family.<br />

Providence has <strong>in</strong>creased the scope of the<br />

bus<strong>in</strong>ess that I started with little or noth<strong>in</strong>g<br />

beyond my imag<strong>in</strong>ation. I buy <strong>in</strong> hectares and<br />

sell <strong>in</strong> plots. At times, I would buy land for<br />

N1.5million and sold for N6 million leav<strong>in</strong>g<br />

me with a huge profit marg<strong>in</strong>. Without be<strong>in</strong>g<br />

immodest, I make bold to say that today, I<br />

have about 24 estates spread across the states<br />

of the federation. Ikorodu, Badagry, Ewekoro,<br />

Ajah, Ibeju Lekki, Owerri, Ofada, Mowe,<br />

Ibadan, Ben<strong>in</strong>, Awka, <strong>Enugu</strong>, Aba, Umuahia,<br />

Port Harcourt, Obigbo (Rivers State). Now, I<br />

have offices <strong>in</strong> Liberia and South Africa.<br />

There’s no real estate firm all over the world<br />

that does not have its challenges, but the po<strong>in</strong>t<br />

is that we are grow<strong>in</strong>g bigger and stronger<br />

every day. I know that growth, expectedly would<br />

come with challenges, but the important th<strong>in</strong>g<br />

is to tackle the challenges. Apart from the<br />

property bus<strong>in</strong>ess, I have established other<br />

bus<strong>in</strong>ess concerns <strong>in</strong>clud<strong>in</strong>g oil and gas,<br />

tourism and automobile outfits. I moved from<br />

a N700 apartment to a N700, 000 threebedroom<br />

apartment <strong>in</strong> an estate opposite<br />

Diamond Estate along Isheri road from where<br />

I moved <strong>in</strong>to an exquisite apartment <strong>in</strong> Lekki<br />

and I am plann<strong>in</strong>g to move to Banana Island.<br />

I have never borrowed or took loan to f<strong>in</strong>ance<br />

my bus<strong>in</strong>esses.<br />

About his family<br />

Another opportunity presented itself while I<br />

was still dat<strong>in</strong>g my wife. She was already a<br />

Master’s degree holder <strong>in</strong> Petroleum<br />

Eng<strong>in</strong>eer<strong>in</strong>g when we met and I was still<br />

carry<strong>in</strong>g about three different GCE results.<br />

We were two worlds apart. While she was liv<strong>in</strong>g<br />

with her parents <strong>in</strong> the eyebrow Lekki area of<br />

Lagos, I was struggl<strong>in</strong>g with life <strong>in</strong> a one room<br />

apartment <strong>in</strong> Idimu, a Lagos suburb. I just<br />

summoned courage and told her she would<br />

be my wife. She marvelled at my guts and<br />

accepted me. She later expressed her concern<br />

about my poor educational background. Not<br />

long after, she took me to the University of<br />

Lagos to write an entrance exam<strong>in</strong>ation for a<br />

degree programme <strong>in</strong><br />

Bus<strong>in</strong>ess Adm<strong>in</strong>istration<br />

through the university’s<br />

As a young boy,<br />

I faced a lot of<br />

challenges that<br />

could have<br />

decimated my<br />

life completely,<br />

but I was able to<br />

sail through<br />

distance learn<strong>in</strong>g<br />

programme. I f<strong>in</strong>ished <strong>in</strong><br />

2015 and I just ga<strong>in</strong>ed<br />

admission to study for a<br />

degree <strong>in</strong> law <strong>in</strong> a United<br />

K<strong>in</strong>gdom-based university.<br />

My wife is a director <strong>in</strong> my<br />

company.<br />

Advice to the youth<br />

Real estate bus<strong>in</strong>ess is the<br />

way out of the economic<br />

recession confront<strong>in</strong>g<br />

Nigeria, and the youth can<br />

take advantage of the<br />

opportunities <strong>in</strong> the sector to<br />

turn around their lives and<br />

add value to the society<br />

because the sector is yet to<br />

be fully tapped. However,<br />

young persons or adults<br />

go<strong>in</strong>g <strong>in</strong>to the bus<strong>in</strong>ess<br />

should be honest because<br />

only honesty can susta<strong>in</strong><br />

one’s relationship with<br />

bus<strong>in</strong>ess partners and<br />

customers. Make yourself<br />

available and accessible. I<br />

have workers and managers, but I still relate<br />

with customers even <strong>in</strong> a N10, 000<br />

transactions. Not less than 99 per cent of<br />

crim<strong>in</strong>als are youth because they do not know<br />

what to do to earn legitimate money. There<br />

will always be difficult times, but when life<br />

ebbs, we can sway <strong>in</strong> prosperity through<br />

creative th<strong>in</strong>k<strong>in</strong>g, focus and sense of honesty.

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