TELL Magazine August - September 2019

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tested, with no end to the chaos in sight. Despite all of this, the creative juices just keep flowing. Comedian Lewis Black referred to discovering a Starbucks coffee shop diagonally across the road from another Starbucks coffee shop, as the “end of the universe”. The inference being that this is so unbelievable, most definitely not something you were expecting, and perhaps you’d do a double-take when you encountered such a phenomenon. That moment for me, while not as much a shock to the system as what Lewis Black was describing, was seeing for the very first time a “bricks and mortar” Amazon store. Yes, I’m referring to an actual shop where they sell books, devices, electronics, toys, and so on. Now, you may ask, so what? What’s the big deal about Amazon having physical retail stores? Well, if we go back to the original concept that Jeff Bezos developed and which became Amazon, it was all about removing the need for there to be a physical presence. You could go online, order and pay for your product, have it shipped to you, and none of this required you to leave your house. Next thing you know, there are Amazon retail stores. To me, this was like turning the whole model upside down. As confused as I was, I felt like I was being drawn in, I had to go inside and see what was going on in this aberration, this “end of the universe”. Lo and behold, it felt like a normal experience. There were all the physical products I referred to above, and people walking around asking if customers needed assistance. There were customers and browsers, and places to pay for the products. So, what was all the fuss about? Why the departure from the non-physical presence Amazon was built on? What were they looking to achieve? Join our morning MASORTI minyan Mondays & Thursdays at 6:45am I believe that one of the answers lies in a key philosophy Bezos shares; “Our customers are loyal to us right up until the second somebody offers them a better service”. It is the realisation that you can’t be so entrenched in what you’re doing that you forget to look around to see what’s going on, nor you can you spend all your time looking for new opportunities, ignoring your customers. It’s a delicately SHABBAT LIVE A spiritual, meaningful and musical Shabbat experience every Friday at 6:15pm balanced approach that enables you to deploy both tactics. Physical stores are an answer to the public’s desire to experience before they engage. We’re told that it reflects Amazon’s growing drive to increase engagement with the public. Apple changed their relationship with customers by designing innovative retail stores, where you can experience any product they sell, before you commit to purchasing. Amazon adapted that to suit their model, emphasising platforms that serve each of its customers in the best way possible, considering the diverse needs of people and what they wish to experience. They saw a need to take something that people enjoyed, and rather than just copying it, which may or may not have proved successful, they put their own spin on it, turned the focus back on them, and kept the imagination going. It is this creative entrepreneurship that allows them to run a successful enterprise, yet continually be ready to change (either individual things or entire concepts), so that their customers and potential customers turn to them first when shopping, looking for support and storage services, streaming services, or the next new thing out there. Creativity is no longer prohibitive. We no longer need to have a clear mind, free time, and space around us, so that we cannot be disturbed or interrupted. The time to think and be creative has become achievable. Stay home, or step outside – go wild, but dare to challenge your imagination. The world is waiting. 10 20
Shabbat In The Circle One Saturday each month from 9:30am August 17, September 21, October 19 & November 16 Join us for this special Shabbat morning gathering. We begin at 9:30am with the study of Hassidic and other mystical texts then discuss how we can apply them in our daily lives. This is followed at 10:15am by a collaborative musical gathering based on the Shabbat morning service incorporating melodies, poems and dance to enhance our Shabbath. Contact gmordecai@emanuel.org.au Kabbalah Meditation Friday mornings from 9:30am August 9, 16, 23 & 30 An opportunity to learn meditation in a Jewish context. With Rabbi Dr. Orna Triguboff, accompanied by musician Emanuel Lieberfreund. Expecting a baby? Jewnatal is a program for those expecting a baby in their lives, whether through birth or adoption, and whether the 1st or 5th! The concept is to foster/build relationships with people going through the same life stage that will carry forward after the class has concluded. Dates for 2nd cycle 2019 August 25 • September 15 • October 13 Contact the office on 9389 6444 for details. 11
Page 1 and 2: Walking the path in your own way Ra
Page 3 and 4: YOUR QUARTERLY JOURNAL ON SPIRITUAL
Page 5 and 6: and reinforced their sense of socia
Page 7 and 8: {BENEATH THE WATERS} Rabbi Jacqueli
Page 9: which help us to celebrate, grieve,
Page 13 and 14: NEED A CELEBRANT? Jon Green Civil M
Page 15 and 16: a separate work in form from the pr
Page 17 and 18: the most part, peaceful settlement
Page 19 and 20: The Lost Princess TEXT STUDY Weekly
Page 21 and 22: come more frequently, one as often
Page 23 and 24: A REVEALING EVENING WITH JESSICA RO
Page 25 and 26: {EVERY Q&A PERIOD AT EVERY JEWISH E
Page 27 and 28: OUT OF THE DESERT Kobi Bloom Pesach
Page 29 and 30: continued from page 27 “Israel wi
Page 31 and 32: {BNEI MITZVAH} Introducing some of
Page 33 and 34: {NEW MEMBERS} To welcome the strang
Page 35 and 36: {...TZEDAKAH CONTINUED} Mrs Giza Fl
Page 37 and 38: {BIRTHS} Mazal Tov to Mikayla Lily
Page 39 and 40: MASORTI MINYAN MONDAYS & THURSDAYS

TELL Magazine August - September 2019

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