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Clustering innovation to create thriving and prosperous low-carbon cities and regions

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University of Birmingham | Climate-KIC 49<br />

Developing Markets for Climate Solutions<br />

Developing innovation alone is not a fruitful<br />

strategy unless there are customers for<br />

the products, services and knowledge that<br />

<strong>clusters</strong> have generated. Often, in the case<br />

of climate innovation <strong>clusters</strong>, green products<br />

and services present an alternative from<br />

the status quo and natural markets do not<br />

always exist. Climate innovation <strong>clusters</strong><br />

create value for their stakeholders by<br />

working together to create new markets<br />

for cleantech technologies.<br />

Examples of this can be found in Valencia,<br />

where AVAESEN convened meetings between<br />

city and regional governments aimed at<br />

showcasing the work of local innovators<br />

to those responsible for commissioning<br />

local works. By showcasing the potential<br />

advantage of new climate-friendly products<br />

and approaches and brokering relationships,<br />

a market for those products is created to<br />

supply the municipality.<br />

Sometimes, there are infrastructures that<br />

will enable certain types of climate innovation.<br />

For example, hydrogen fuelling stations for fuel<br />

cell vehicles; EV charging points for electric<br />

vehicles. Sometimes to enable the adoption<br />

of climate innovations, successful <strong>clusters</strong><br />

have focused on remedying the infrastructure<br />

barriers that prevent markets for new<br />

technologies from growing.<br />

In the Frankfurt study, we see the creation<br />

of hydrogen refuelling infrastructure,<br />

enabling the industrial hydrogen generated<br />

on site for chemical processes to be<br />

used as on-site low-carbon transport fuel.<br />

Similarly, in Birmingham the development<br />

of fuel cell refuelling facilities enabled a<br />

market for hydrogen transport solutions<br />

as part of the Energy Capital EIZ at Tyseley.<br />

Sometimes, it is about creating the foundations<br />

to enable infrastructure to work at scale.<br />

For example, the roadmap thinking going into<br />

the development of UK Central in the West<br />

Midlands will consider the effects on the local<br />

grid of a massive electro-mobility hub.<br />

Out of all the <strong>clusters</strong>, AVAESEN is currently<br />

placed in the most hostile regulatory<br />

environment. The fact that renewable<br />

<strong>energy</strong> not only doesn’t receive government<br />

support, but is actively discouraged from being<br />

included in the grid, meant that it was forced<br />

to diverge and innovate in order to survive.<br />

The divergence came in the form of broadening<br />

from <strong>energy</strong> to cleantech as well as helping<br />

internationalise some of its members.<br />

The innovation comes from its business<br />

support and think tank services. In terms of<br />

developing markets for climate solutions, the<br />

TAPs model has been effective in funding its<br />

efforts. One of the key services, aside from<br />

the ‘business as usual’ support, is access to<br />

networks which need climate solutions.<br />

The success of the TAPs model has led to<br />

the development of the SmartCities Think Tank,<br />

except this time the roles are reversed –<br />

rather than matching businesses to demand,<br />

demand (municipalities in this case) comes<br />

to the businesses.<br />

It is acknowledged that without having<br />

gained the support of businesses through<br />

the TAPs system, the reputation and goodwill<br />

would not have been there to institute the Think<br />

Tank model. AVAESEN is also an excellent<br />

example of how having in-house accelerator<br />

projects can help develop market solutions,<br />

as well as ensuring the cluster’s stability.<br />

The fact that businesses mature through<br />

the cluster means they are more likely to<br />

be happy to pay for the cluster’s services.<br />

Strengthening the breadth of businesses<br />

within the cluster means it is a more diverse<br />

and attractive partner, meaning it draws<br />

in more business for its members.<br />

Growing the ecosystem grows the<br />

market for climate solutions.<br />

The involvement of the GLA in Cleantech<br />

London means that policy has been very<br />

effectively used to develop markets for<br />

climate solutions. Both demand and supply<br />

are supported through regional policy<br />

in London. Demand is created by the need<br />

for London to meet its 2020 clean air targets,<br />

the stronger environmental regulations<br />

proposed in the Energy and Environment<br />

Strategy, and the desire for sustainable<br />

development in the 37 areas identified<br />

for redevelopment in the London Plan.<br />

Supply is supported by the Economic<br />

Development Strategy, which seeks<br />

to support cleantech businesses to<br />

reach market.

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