8 Common Web Development Mistakes Revealed Via Content Audits

8 Common Web Development Mistakes Revealed Via Content Audits
Some of the most common web development mistakes which business owners ought to try and
avoid are:
1. Providing no specific call to action option: It is important that you remember to provide
clear “call to action” buttons on your app, social media profiles and your business
website. This will make the goal of your business page obvious to every visitor. A lot of
people might not be tech savvy and they would not understand how to progress and
hence keeping a clear call to action button is important or otherwise they would leave
your website unsatisfied.
2. Low amount of content for different customers: You must have content which can
attract the attention of clients at different stages of their journey on your page.
Beginning with the general awareness contents, then those focused on purchasing and
retention. But a lot of business owners focus only on the general awareness contents.
This will go on to put an abrupt end to the buyer’s cycle because you are not
encouraging your customers to come back to your page and continuing to buy your
products.
3. Use your testimonials: You must put the testimonial which your business website gets in
your home page, but it must be relegated to either the top of the page or the corners,
you must not put the testimonials right in the center because it will put away your
customers. You can also consider having a dedicated testimonial page.
4. Focus on local content also: For local SEO services to be successful you must have local

5. testimonials which can boost your credibility within the local community. You must also
make your content become locally relevant.
6. Talk about the prices: A lot of companies do not list their prices on their business
website but this can put away a lot of people from buying your products because they
feel you are hiding costs. So provide a general estimate always.
7. No jargon: You must post the content you want in a language that is easy to understand
for everyone. Do not use too much of technical language and jargon.
8. Duplicate pages and content: You will need to check if there is any unintentional
duplication of pages or content in your business website. Such mistakes can heavily
impact your business website’s ranking on search engine results pages.
9. Bad internal linking: It is important to organize your content in a proper way. The
manner in which your website is organized would be as important s the content that
you upload. If you do not have a good organization then the users might have problems
in surfing through your website in a successful way and the search engines would also
be unable to correctly index your pages.
By following the above mentioned tips you should be able to build a good business website.
Avoid these mistakes and your organic traffic would increase.

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