The ultimate guide to multilingual and multiregional SEO

The ultimate guide to multilingual and multiregional SEO
If you plan to plan a whole new set of customers that belong to different regions and speak a
different language then you will have to revisit your SEO approach. Targeting people who speak
different languages needs much more than just translating your pages in their native language.
You will need to reconsider your previous approach to bring good traffic to your website and
landing pages. This is when you will need to implement multiregional SEO strategies that will be
based on multilingual practices.
Multilingual and multiregional approaches are much more than what people think. Technical and
cultural considerations are also needed. The process needs a good effort that is dedicated to
making it work. The hard work applied to make such practices work can pay off with high SERP
rankings, increased website traffic, and other beneficial rankings.
Make things work beyond Bing and Google
You are not the only one when it comes to limit the SEO approach only till Google. Almost many
businesses think so but you should be aware that are other popular search engines available
around the globe. So, if you are planning to implement multilingual and multiregional SEO and
are looking to engage in SEO Services at a global level then focus on other search engines as
well. You will have to optimize your landing pages and website accordingly. For example -
Shenma for China, Yandex for Eastern Europe and Russia. If you are looking to target China
then your Facebook strategies are not going to work since it is banned for Chinese nationals.
So, you need to consider other available social media pages as well.
Use Geo-Targeting to communicate with Search Engines
If you are serving content according to the multilingual SEO practices that are customised for
people who live in different regions and speak different languages then geotargeting can help
you. This approach will help you if your currencies, date-formatting also needs to be changed. A
very popular method used in choosing separate domain names for different regions. This way
Google webmaster tool can declare a separate target country for each landing page.
Engage in New Keyword Research
You must have already done keyword research to optimize your web landing pages. But that will
be a waste when you want to apply SEO for multilingual websites. You will have to go through
the same efforts again and build a list of a new list of keywords that determines the search
terms that are generally used by the people of targeted areas when they are interested in a
product or service.
Final Thoughts

The process would be a lot easier if the SEO practices for multilingual websites were simply a
translation of content. Unfortunately, the process involves multiple steps including research
made to know the interest of the target audience, implementation of SEO best practices, new
keyword research based on multilingual processes, focussing on search engines popular
globally and different social media platforms available. The efforts made will surely give results
and you will experience great rankings on SERP, a good number of conversions, etc.