What Is Press Release Marketing

What Is Press Release Marketing?
Marketing is what gets your business noticed. It helps you gain digital media attention which gives you the
potential to reach a viewership base which far exceeds the strength of traditional media. When going the
digital marketing way, one of the best tools you have at your disposal is a press release.
Releasing a press release gives you a vantage point from a marketing perspective like no other. Your
press release or PR needs to be structured in a way that it garners the positive attention you want. And
that is where our press release marketing service comes to your aid. Read on to know how you can utilize
PR to your advantage.
Press Release Marketing In The Digital World
The world has come a long way from the traditional practices of marketing. The traditional
media had limits that prevented small businesses from fully utilizing the potential. To the
delights of many, digital media has become a giant platform which attracts more users than any
other platform. And our virtuous yet affordable press release services help you get the best
bang for your buck.
A Digital Marketing Masterpiece
For a digital media PR campaign, you need to approach it with a different attitude than you
would an SEO services campaign. It involves some elements of that but has some nuances that
make it a much more marketable element of your digital campaign. A well-crafted press release
has the potential to make a positive impression and create a media capital for your brand name
that goes a long way in establishing your brand name. With JDM Web Technologies’ top press
release services, we work on a client-inclusive approach which helps you display your way of
doing business in a positive light.
However, your competition has also realized what top press release distribution services can do
for their brand name and visibility which has made this vertical more competitive than ever. To
stand out in the crowded and competitive market, you need experience and innovation by your
side which our press release marketing service can provide you.
There is still scope for the print media press release as the circulation is still in huge numbers.
But the limited appeal of the channel and the declining numbers put digital Press release as a
more favorable way to go.
Against Print PR: The Advantages
There are many advantages to this approach such as:
Viral Factor: Digital media has the power to exponentially increase the viewer base for your
campaign. The reach is unparalleled and the users find it easier to access your press
release and share it with others if they want to. This gives your press release the viral factor
which can make your campaign a big hit overnight.
Time-sensitive distribution: Wherever you might look, there’s no other platform that gives
you a quicker release time than the internet. You can simultaneously execute a press

elease on your website, social media platforms, and blogs without spending much time and
bring in more visibility.
Economical and adaptable: The digital approach is cost-effective as the digital publication is
much cheaper than traditional media channels. With JDM’s top press release services at
your disposal, we can optimize the content to be SEO friendly and increase the ranking of
your web page. With the option to edit and re-publish at any time, it gives your press
release the ability to adapt to change of events and be relevant all the time.