What Is Google Adwords Remarketing

What Is Google Adwords Remarketing
With remarketing display ads you can effectively enhance your online marketing efforts as well
as boost up the potential for sales and conversions easily. JDM Web Technologies can
definitely help you with remarketing services.
In Digital marketing, people spend a lot to connect with consumers and gain visibility on the
internet. While it always gets a result, it is a wise choice to complement your efforts with a
remarketing protocol in place
What Is Google Adwords Remarketing
Remarketing is a way of targeting customers who have shown an interest in what your business
has to offer. It is a resourceful way of nudging the customers into your direction. With
remarketing services, you can show targeted ads to consumers who have previously visited
your website or shown interest in what your business is offering. With the targeted promotion,
you are more likely to generate sales revenue and convert consumers which happen to be one

of the biggest benefits of a remarketing campaign.
Reconnect With Consumers
Remarketing AdWords in Google can be achieved via a number of different media elements
such as Images (static and motion), simple text ads, responsive ads as well as video ads. Out of
the aforementioned four, responsive ads used for display remarketing are the ones that take a
bit of effort but can be very influential in converting a customer. Keeping the potential clients
hooked and giving them a view of what they are missing out are the crucial parts of Google
remarketing and a responsive and is one of the best ways of achieving that.
Remarketing display ads can be very effective in increasing your online marketing efforts and
boost up the potential for sales and conversions even more. In the next part, you will learn about
different remarketing solutions that are available for a strategy.

With, the growing completion, no stone should be left unturned and remarketing is a good way
of complementing your digital marketing strategy. Read on to know how Google
AdWords remarketing works and how JDM Web Technologies can help your business.
What Has JDM Web Technologies Done For Its Clients?
Over the years, we have dealt with different aspects of online marketing such as SEO, PPC
therefore; remarketing AdWords is not something new to us. We devise strategies by combining
our years of expertise with the latest trends in marketing. We have done:
Social Media remarketing on platforms such as Facebook and other platforms. Facebook
gives you the potential to reach a massive number of your targeted demographic.
We also employ third-party advertising platforms such as ReTargeter as well as AdRoll to
provide our clients with the maximum level of exposure.
Retaining your clients and acquiring new ones can be a cumbersome process and JDM
Web Technologies understands that. That is why we provide you with tracking and targeting
services to ease this process for you.
We display ads on popular social media platforms such as Instagram, Twitter, and
Facebook to give your remarketing campaign the viral factor.

We have also provided our clientele with CRM integration with the website as well as URL
Tagging for targeted ad lists.
Google Adwords Remarketing Types
Display remarketing can be approached in a lot of different ways; depending on how aggressive
you want to be and what areas you might want to cover. The types of remarketing solutions that
are available are:
Standard And Dynamic Remarketing:
Under this strategy, targeted ads are shown to consumers while they are on the search network
for optimal influence. Both the app and the websites can be targeted on the display network.
With a dynamic approach towards remarketing, the sales can be optimized. With dynamic
remarketing services, you can show ads related to services or products that people have viewed
on your app or the website.
Remarketing Lists For Search Ads (RLSAs):
This gives promoters and marketers a backup method to market to consumers. A customer might have
shown interest in the past but even as they do follow-up searches, targeted ads can be shown to them on
Google even after they have left your website with the help of remarketing list for search ads.
Video and Email Remarketing:
YouTube and its user base have grown tremendously and you can utilize that user base with Video
Remarketing. Ads can be shown to YouTube users as well as people browsing through the app, website
and watching the display network videos provided they have interacted with your YouTube videos or
channel before.
A type of list remarketing, this gives you the power to utilize the email list of consumers that you have
collected over the years. You can feed them on Google AdWords Remarketing service and ads can be
shown to people as they log in to the Google network with those email addresses.
Benefits Of A Remarketing Campaign
Companies often overlook the importance of Remarketing Services. What they fail to realize
that when employed in a strategic manner, Google AdWords Remarketing can benefit
businesses in lots of ways such as:
List Based Advertising can help you targeted specific variants of customers who have
almost gone through the purchase cycle. You can create customized remarketing lists for
search ads for different types of target audiences.

The people who you target through our remarketing solutions have already shown an
interest in your business. All you need is a simple suggestion so they favor your business
over your competition.
The number of people you can possibly reach via display remarketing is astonishing as the
ads can be targeted irrespective of the platform the consumers are using.
Google provides tools for easy and creations which are text, image, or video based. You
can generate an advertisement quickly and push them out for time-sensitive offers.
A Remarketing Campaign can be highly cost-effective once automated bidding comes into
play. With real-time tracking, the bid that is best for you is selected giving you the best bang
for your buck.
JDM Web Technologies has been an expert google remarketing partner for several years. Our
display marketing experts combined with cost-effective solutions make us the ideal choice for
your next remarketing campaign.