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APPs-Program-Facebook-Messenger-Guide

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The RSS link will be your URL with the word /feed after the .com. This is a list of the<br />

content published on your site or blog.<br />

You can also choose from YouTube, <strong>Facebook</strong>, and Twitter Feeds. Again, make your<br />

choice based on the topic and the size of your website. Also, take into account how well<br />

each supports your marketing goal. Your best choice is your <strong>Facebook</strong> page, so every<br />

time you publish new content, they will get a message. (Just make sure you aren’t<br />

publishing too often.)<br />

Sequences<br />

As the name suggests, Sequences is a planned series of emails you will send out.<br />

Imagine your topic is dog training. You might put a quick hint or tip with a link to a free<br />

guide or a paid ebook at the end of every tip to try to drive sales. Think of these<br />

messages the same way as you would your email follow up or autoresponder emails.<br />

They should be ‘evergreen’, that is, not time sensitive, so they can be read at any time.<br />

Go to the Sequences home page.<br />

ManyChat has created an example sequence for you:<br />

As you can see, you will give each item a name and set the delay on the sequence, so<br />

the messages can be 1, 2, 3, 4 days apart, and so on. Note that if you are publishing a<br />

lot via your <strong>Facebook</strong> page, you would be sending out a lot of content automatically, so

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