APPs-Program-Facebook-Messenger-Guide

You can create custom tags for your FM contacts. This would be useful if you wanted
to, for example, keep track of keywords or campaigns that led to them messaging you,
such as a special offer.
We will talk about widgets shortly. For now, it is enough to say that they are a sign-up
form or other item that the person has interacted with in order to get onto your audience
list.
For sequence subscription, you can create a series of messages the same as you
would for an autoresponder series of follow up emails at your email-marketing platform.
Once you create a sequence subscription, which we will illustrate shortly, you can
decide which person goes into which sequence.
Finally, you can sort by gender, which might be useful if you want to send out messages
that men might not respond well to, but women would, or vice versa.
If you click on search, it will filter by name, so you can search for anyone you wish and
change their settings using the Bulk Actions tab, which is on the right above the
Audience bar.
The choices when you click on this are:
Adding a tag will help you sort people by topic if you wish. Remove the tag if it is no
longer relevant.
Subscribe to sequence will apply once you create an FM sequence of messages. A list
of the names of the sequences you have created will appear. Select one.