Annual Report 2015-2016
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Aktive <strong>Annual</strong> <strong>Report</strong> <strong>2015</strong>/<strong>2016</strong> 25<br />
HERA - Everyday Goddess<br />
HERA – Everyday Goddess (previous working title Us<br />
Girls) is a pilot project with an holistic approach, aimed<br />
at empowering girls aged 13-18 years to become active<br />
for life in formal and informal sport and recreation.<br />
The pilot is across nine Auckland locations: Papakura,<br />
Manurewa, Manukau, Otara, Mangere, Green Bay, Lynfield,<br />
Blockhouse Bay and Mount Roskill.<br />
Engagement by the girls is deemed critical to the pilot’s<br />
success, so focus groups from schools within the targeted<br />
areas, were recruited in <strong>2015</strong>/16 to help develop the brand<br />
and design the programme.<br />
HERA is the Goddess of Olympians<br />
- a prominent and strong goddess<br />
in Greek mythology. The name<br />
captures the sense of empowering<br />
females to be more confident, in<br />
order to be active.<br />
The phrase “everyday goddess” relays a sense of positive<br />
self-worth, and reinforces that all girls – regardless of their<br />
shape, size, ability, fitness level or ethnicity – have the right<br />
to be active and deserve the benefits of being active.<br />
Aktive is currently working with a number of different<br />
delivery partners to engage with these girls, offering<br />
appropriate sport and recreation opportunities to enable<br />
them to be active.<br />
Aktive acknowledges the funding given by Sport NZ,<br />
NZCT and Auckland Council to this pilot project.<br />
Good Sports<br />
Good Sports is a culture change project designed to create<br />
positive sporting experiences for children aged 7-13, in<br />
order to encourage life-long participation. It is a pilot now<br />
extended to 2018, being trialled across eight Auckland<br />
locations primarily targeting parents and other key adult<br />
influencers in children’s sport – coaches, sport leaders,<br />
administrators and teachers.<br />
Good Sports aims to achieve culture change in three ways:<br />
• Training and supporting Good Sports Developers to<br />
educate, support and champion Good Sports as a<br />
means to sparking positive change within their local sport<br />
communities. Developers are change agents who use<br />
tailored workshops to engage coaches, parents<br />
and other adult influencers in conversation on the key<br />
issues that affect their children’s sporting experiences and<br />
how adults can best support the needs of children sport.<br />
• Developing and providing acces to resources, articles<br />
and key messages that are aligned to the Good<br />
Sports philosophy for parents, coaches, sport leaders,<br />
administrators and teachers in order to build better<br />
understanding and knowledge.<br />
• Developing public messaging to create an environment<br />
of acceptance and understanding of the Good Sports<br />
messages by the wider public, so that when a parent,<br />
coach, teacher or youth sport provider personally comes<br />
into contact with the Good Sports campaign (in whatever<br />
capacity), they are comfortable with the concept and<br />
need for change, or at least recognise it.<br />
Highlights include:<br />
• Three two-day Good Sports Developers Courses<br />
have been delivered, training a total of 49 Good Sports<br />
Developers<br />
• Six Good Sports Community Modules have been<br />
delivered to 191 parents, coaches, sport leaders<br />
and teachers<br />
• Three advertisements published in three local Auckland<br />
Fairfax papers, reaching an average combined<br />
readership of 202,000 people<br />
• 13 digital placements, placed on stuff.co.nz, delivering<br />
1,020,072 impressions and 13,150 click-throughs<br />
to Good Sports articles<br />
• The establishment of the Good Sports Facebook page.<br />
www.facebook.com/goodsportsnz.
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