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The main aim of the project - to discover new talent in Baltic States.

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24<br />

curators, and gallerists, while their work is promoted and contextualised by<br />

the professional press. Apparently, the Award had also brought the question of<br />

young art back into discourses of art theory as well. Every year the <strong>YPP</strong>-inspired<br />

polemics leads us to rethink the status of a young artist, identify the trends in<br />

painting, and examine the individual aspirations.<br />

The <strong>YPP</strong> Award had also contributed to the rehabilitation of painting as such. In<br />

the context of contemporary art, painting has been regarded as somewhat<br />

secondary: too old-fashioned, too traditional, not conceptual enough. The<br />

popularisation of young painters eventually led to the contemporary painting<br />

itself becoming popular again. The Award had demonstrated that contemporary<br />

painting can be just as important a participant in the contemporary art scene as<br />

any other discipline, and it can be innovative and relevant without loosing touch<br />

with the tradition. Art theorists, artists, and viewers find the geography of the<br />

Award particularly advantageous as it allows them to discover the specificities<br />

that are not only national, but also regional. This way the capital city gets to<br />

know more about the lesser known artists from other towns, while Lithuanians<br />

get more acquainted with Latvians and Estonians, and vice versa. The artists<br />

themselves thus have an opportunity to meet each other and develop creative<br />

partnerships that often end up in group shows and successful collaborations.<br />

Apart from making the young artists visible to the art professionals and cultural<br />

press, the <strong>YPP</strong> Award also performs an educational mission. In their<br />

determination to bring the art of painting to a wide audience through the use of<br />

understandable language and attractive format, the Award organisers are<br />

staying true to a general tendency towards the democratisation of culture that<br />

aims to oppose the image of the art world as a hermetic, elitist, and<br />

self-referential sphere. While the forms of this democratisation remain a matter<br />

of an ongoing debate, one thing is sure: it is already having an undoubtedly<br />

positive effect on the visibility of the young artists. Every year the Award<br />

becomes eagerly awaited for by both artists and gallery-goers — in fact, it has<br />

now turned into one of the most popular and most visited annual events of the<br />

Lithuanian art world. One would like to believe that the project will justify its<br />

international status and will find its audiences in other countries as well.<br />

The last decade saw a variety of participants. Some of them have made it to the<br />

<strong>YPP</strong> finalist shows only to fade into an oblivion afterward. However the majority<br />

of the finalists managed to remain on track, and their names keep reappearing in<br />

the finalist lists year after year. Quite a few of them have not only outgrown their<br />

‘young artist’s’ clothes, but brought their art to a new level and joined the ranks<br />

of the most influential Lithuanian painters. Their artworks are now noticeable in<br />

all the major events of contemporary art across the whole Baltic region, and their<br />

names appear even in a global context of contemporary art fairs and<br />

competitions. And, of course, in addition to the ‘basis’ of the established names,<br />

each year brings some new discoveries and surprises. The history of the <strong>YPP</strong><br />

Award can thus be seen as a concise history of contemporary Lithuanian painting.

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