WCN November 2019

All photos are courtesy of the American Pecan Council.
A WORD FROM THE BOARD: THE AMERICAN PECAN COUNCIL
AMERICAN PECANS
By THE AMERICAN PECAN COUNCIL
HAVE YOU BEEN HEARING
more about pecans in the last year?
It’s not a coincidence! Last April,
the pecan industry launched American
Pecans, The Original Supernut, a
national consumer campaign designed to
reshape the way Americans think about
pecans—beyond the pie.
Mission
The new campaign is the work of the
American Pecan Council (APC), an
organization of passionate U.S. pecan
growers and handlers (processors) whose
mission is to promote the many benefits
of the American pecan and tell its story
to consumers. Founded in 2016 through
a Federal Marketing Order, the APC is
funded by industry members who united
around the goal of increasing demand
for U.S. pecans. “Initially, our research
revealed that most consumers had a
one-dimensional view of pecans—simply
to be enjoyed in desserts,” said Alexander
Ott, executive director of the American
Pecan Council. “While we love our pie,
we’re using the American Pecans brand
to teach consumers about the impressive
health benefits of pecans and their versatility
for use in every kind of meal and
snack.” Pecans are available year-round
and with their naturally sweet taste and
buttery texture, they’re an ideal ingredient
to add to a range of foods beyond
deserts—including salads, whole grains
and vegetables.
Longevity of Pecan Trees
With the launch of American Pecans,
Linwood Nursery
Providing Pecan Trees Since 1915
“Best time to plant pecans… twenty years ago or today”
– Unknown Pecan Farmer
Order your Linwood Pecan Trees NOW!!!
Our Roots Are Your Foundation For Generations!
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West Coast Nut November 2019