BUZZOYO November 2019

WHATS IN VOGUE
BUZZOYO NOV 2019
Be , Good
while You Look Good
- Cherisha Sonawala
Fashion and Makeup are things one never really considers to be harmful
or negatively impactful to anything. However, the uncomfortable truth
is that looking good comes at a cost - not just a monetary one. Mass
produced fashion is liable for tons of solid waste and is accountable
for more greenhouse emissions than all international flights combined.
Some of these fast fashion industries have people working on measly
wages and in suboptimal, inhumane conditions.
More makeup brands than we could fathom, test their products on
animals. Most colour cosmetics use ingredients sourced from animals,
like red carmine from beetles, keratin from horns and claws of animals,
silk protein by boiling silk worms and so on. As per PETA, brands like
Clinique, Benefit, Victoria’s Secret, O.P.I, Maybelline and more still
conduct tests on animals.
This is a heart-breaking reality that people are waking up to. Today,
we see people putting in effort and resources to create cleaner and
kinder forms of fashion and beauty. India has new sustainable brands of
fashion; and vegan and cruelty free make up, popping up by the dozen.
Disguise Cosmetics
The founders of Disguise Cosmetics set out on a journey to discover
the truth of beauty in its truest, rawest, and most imperfect and fun
form. They create honest products for real people. They are driven
by the need to experiment and are one of India’s first indie makeup
brands. They offer up a vast array of lipsticks, bullet and liquid. Their
shades are designed specifically for Indian skin tones and their
formula is completely vegan and cruelty free. Their lipsticks are long
lasting and shockingly weightless and comfortable. They also have
a luxurious facial oil that can be used in various ways for beauty and
skin care. Their products are extremely
affordable and absolutely irresistible.
No Nasties
This clothing brand is driven by the plight of the Indian
farmers. The numbers of farmer suicides in India were
too disturbing for them to ignore. They decided to do
something about it, and the brand was the outcome.
They found a solution in organic and fair trade farming
practices. True to their name, they specialise in incredibly
stylish, 100% organic, 100% fair trade clothing.
They have something for everyone, children
included. Their prices are mid-level and they even
offer wholesale services.
Here is a list of Indian brands that will have you looking and feeling your
best, with not a trace of guilt.
| 60 |
| 61 |