About Drought Handbook: Outputs & Impacts

sometimes under-represented
because not a lot of them are
statistical. Farming needs to take
full advantage of the opportunities
presented to us but farmers are
basically self-employed businesses or
SMEs (small to medium enterprises)
and as such struggle to justify taking
a day away from work to join events
– it’s an issue across the board in
everything we do. So we were really
pleased when DRY adapted to their
circumstances and set up an early
evening teleconference that was
joined by 15 farmers from across
the country.”
DRY’s innovative, interdisciplinary
and regional approach empowered
farmers and rural communities
to tell their stories (see page 28)
which have been recorded as
conversations, podcasts, songs and
videos and are available through the
DRY Utility online database.
Father and daughter Cambridgeshire
dairy farmers David and Fran
Herdman featured in one of a series
of drought myth-busting videos
produced by the University of the
West of England talking about how
their business is affected by drought.
You can watch all the videos on
the About Drought website (www.
aboutdrought.info).
Paul says: “It is a really good example
of the benefit of the programme to
the agricultural community.”
Interview by Sally Stevens
17