April_2019

FOOD
Longtime DOFL Ambassadors Barbara Bell (right) and Betty Sharpless (left) engage diners
at Avenue M on Merrimon Avenue. Ambassadors help raise resources for WNCAP and spread
awareness about HIV/AIDS while entering diners into a raffle for three grand prizes.
Mountain Xpress for Best Local
Fundraising Event. Asheville also
ranked in the top
10 DOFL cities in
2018 - outranking
New York
and Chicago.
That is indeed
a testament to
the community
spirit (and love
of excellent local
cuisine) that distinguishes
their
home.
Inspired by
an exciting
new brand strategy from Dining
Out For Life International, WNCAP
will embark on a forward-thinking
and comprehensive marketing
campaign for DOFL this year. New
colors, logos, and fonts will appear
on 15,000 pieces of promotional
materials and over 350,000 copies
of print advertisements.
WNCAP is also heavily investing
in digital ads, radio, television, and
billboards, and a targeted direct
mail campaign.
WNCAP assembles a team of
over 250
enthusiastic
volunteers to
help support
Dining Out For
Life.
If you would
like more
information
about becoming
an
Ambassador,
please
email Chris at
wncapvolunteer@wncap.org
or visit wncap.org/
DOFL.
WNCAP staff members Michael Harney (left)
and Devin Smith (right) thank the staff at Well
Bred Bakery in Biltmore Village for participating
in Dining Out For Life. Last year, participating
restaurants raised nearly $150,000 for HIV
Prevention & Care in our community.
IF
YOU
GO
Mark your calendars for
Thursday, April 25th and
make your reservations today
for Dining Out For Life. Just dine out
for breakfast, lunch, or dinner (or all
three!), and you may save a life. To
find out more about the event and
to see the list of 2019 Participating
Restaurants, visit wncap.org/DOFL.
VOL. 22, NO. 08 — APRIL 2019 | RAPIDRIVERMAGAZINE.COM | RAPID RIVER’S ARTS & CULTURE | 19