Nonprofit Organizational Assessment

advice. This similarity can be either in regard to a previous history of the advisor having
similar preferences in a given category (e.g., they rate the same kinds of songs highly)
or relating to basic demographic characteristics (e.g., they are around the same age).
Solicitation of Advice
Advice from an advisor can be either solicited (the judge seeks out input) or unsolicited
(input is given automatically without being requested). The degree of advice utilization
has been shown to be influenced by which of these two situations is true for the
decision situation at hand. As may be expected by conventional wisdom, advice
utilization is typically higher for solicited versus unsolicited advice. When people seek
out advice, it is implied that they are open to considering opinions other than their own
and prone to higher advice utilization. Conversely, unsolicited advice can be seen as
intrusive or as a type of criticism from the advisor about the judge's competency.
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