African Petrochemicals Edition 16.3

IPP & Renewables
ENGEN AND CLICKS PARTNER IN A WINNING LOYALTY FORMULA
Engen and Clicks have announced
an exciting new partnership which
rewards motorists every time they fill
up and swipe their Clicks ClubCard at
participating Engen service stations
nationwide.
This partnership brings Engen, South Africa’s favourite petrol station
brand*, and Clicks ClubCard, the country’s leading retail loyalty
programme** together in a boon for motorists.
“This winning formula will now provide all Clicks ClubCard `customers
with a truly convenient loyalty engagement and easier cashback earn,
one we are extremely excited and proud to be a part of,” says Seelan
Naidoo, Engen General Manager: Retail.
Engen operates over 1 000 service stations across South Africa, far
exceeding its nearest competitor.
Adds Naidoo: “As Engen continues to have South Africa’s largest
service station footprint, it makes sense for us to partner with
Clicks ClubCard, which is South Africa’s number one retail loyalty
programme.”
To sweeten the deal, for the first two months of the partnership -
during December 2019 and January 2020 - Clicks ClubCard members
can earn double points every day when they fill up with Engen Primax
Unleaded or Engen Dynamic Diesel 50ppm at participating Engen
service stations.
“It’s simple: the more litres of fuel you buy, the more points you earn,
the greater your cashback,” says Naidoo.
Exactly what you get:
• 1 litre = 1 point. For every litre of Engen Primax Unleaded or
Engen Dynamic Diesel 50ppm you buy at participating Engen
service stations nationwide, you earn one ClubCard point.
• Double points every day from 1 December 2019 to 31 January
2020 (1 litre = 2 points).
• Cashback is loaded six times a year and can be redeemed
Online at www.clicks.co.za and at all Clicks, Claire’s and Body
Shop stores nationwide.
• To join ClubCard, and for a list of participating Engen service
stations, download the Clicks App via Google Play or on the
Apple iStore or visit https://clicks.co.za/clubcardpartnerspage
Top Brands, where it has been voted South Africa’s favourite “Petrol
Station” every year from 2011 to 2019 and the Sunday Times
Generation Next, where the youth have voted Engen the country’s
“Coolest Petroleum Brand” for 10 consecutive years (2010-2019). These
accolades are further endorsed with Engen being recognised as the
fastest growing brand in the country***.
“Engen is eager to welcome all Clicks ClubCard members to our
forecourts and looks forward to making you Number One,” says Naidoo.
For further details please contact:
Gavin Smith, Engen’s External Communications Manager
Tel: 021 403 4312
Email: gavin.smith@engenoil.com
Chief Commercial Officer at Clicks, Rachel Wrigglesworth says the
company has heeded customer’s requests and is pleased to offer
them even more convenience.
“With Engen having the largest network in the country, it is now even
easier to visit, fill up and earn cashback on your Clicks ClubCard,” says
Wrigglesworth.
Engen’s enduring brand promise ‘With us you are Number One’ is
about always going the extra mile and delighting customers. Naidoo
assures that this is the focus of every decision and action of Engen.
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“This partnership with Clicks ClubCard further strengthens our winning
recipe by adding to our already exclusive premier relationships with
FNB eBucks and Edgars Thank U. Once again, we are making our
customers our Number One priority by offering them the benefits from
three of the top six loyalty programmes in South Africa,” he adds.
This spirit of constant innovation has catapulted Engen to the
forefront of the South African motorists’ imagination, explaining
the company’s enduring success in surveys like the Sunday Times
*As voted in the Sunday Times Top Brands for nine consecutive years from 2011 to 2019.
** Clicks Clubcard scored top spot as the Best Retail Loyalty Programme in the 2019 Truth
Loyalty Awards
*** As recognised by Brand Finance in partnership with Brand South Africa(Brand Finance
South Africa 50 2019 report)