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CHARITY<br />

Charity<br />

MISSION<br />

We’ve selected The Children’s Trust, the UK’s leading charity for<br />

children with brain injury, as one of our charities of the year.<br />

Read more about the indispensable work they do.<br />

Below: Last<br />

year, more than<br />

1200 children<br />

and families were<br />

supported by The<br />

Children's Trust<br />

Every year more than 40,000<br />

children in the UK are left<br />

with a brain injury as a result<br />

of an illness or accident. Many<br />

children make a good recovery, but<br />

thousands have to live with ongoing,<br />

long-term difficulties.<br />

Not only do the children require<br />

specialist medical attention and<br />

rehabilitation, but the families also need<br />

a huge amount of support. This is where<br />

The Children’s Trust comes in – the<br />

charity delivers rehabilitation, education<br />

and community services to children and<br />

young people, as well as their families, at<br />

this extremely difficult time, and Viking is<br />

proud to offer its support.<br />

WHAT THE CHARITY DOES<br />

Last year, The Children’s Trust supported<br />

over 1200 children and their families,<br />

both at its rehabilitation centre in<br />

Tadworth, Surrey – the largest unit of<br />

its kind in the country – and through its<br />

Brain Injury Community Service.<br />

The charity supports each child by<br />

tailoring a rehabilitation programme<br />

to suit their individual needs and<br />

with a variety of different specialist<br />

therapies, including physiotherapy,<br />

occupational therapy, speech and<br />

language therapy and music therapy.<br />

The ultimate aim is for all children<br />

with a brain injury and neurodisability<br />

to have the opportunity to live the<br />

best life possible.<br />

FUNDRAISING EFFORTS<br />

The Children’s Trust needs to raise £7m<br />

each year to support children and families.<br />

THE CHILDREN’S TRUST AIMS TO:<br />

• Maximise each child’s potential<br />

• Restore lost skills if possible,<br />

develop alternative skills and<br />

provide compensatory aids<br />

• Facilitate new learning beyond<br />

the end of the child’s natural<br />

recovery period<br />

• Develop an understanding of<br />

the child’s needs<br />

• Ensure the child’s environment<br />

at home is modified for the way<br />

they will function after their<br />

brain injury<br />

• Prevent secondary problems<br />

from developing<br />

To hit its fundraising targets,<br />

the charity runs a wide range of events<br />

throughout the year. These include a<br />

Rhythm & Grooves Ball and Fireworks<br />

Night and an annual Christmas concert.<br />

Two other events for 2020 are the Spring<br />

Golf Day in May and The Children’s<br />

Trust Supercar Event at Goodwood Motor<br />

Circuit taking place in late July.<br />

The Children’s Trust is also always on<br />

the lookout for keen runners, cyclists and<br />

golfers to participate in sporting events,<br />

such as the Virgin London Marathon<br />

and Ride London 100, as well as general<br />

fundraisers and volunteers.<br />

Viking has carried out a number of<br />

fundraising activities throughout the year<br />

to support The Children’s Trust, including<br />

an office dress-down day and donating<br />

cruises as auction prizes, and the charity<br />

is delighted<br />

it has been<br />

selected to be<br />

one of Viking’s<br />

charities of<br />

the year.<br />

WINTER 2019 | VIKINGCRUISES.CO.UK 37<br />

037__EM<strong>18</strong>_Charity.indd 37 05/11/2019 09:30

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