Best Practice Publication Circular Design

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Project startMotor Groupthe MG has the task of checking the result of each of the phases before moving on to the nextEyewearcompanyMarket researchDesignProductionFirst models for thecrowdfundingExtended range22
4. ConceptThe idea of producing eyewear comes ina natural way after noticing the problemthat plastics provoke in the ocean, havingspoken with the main stakeholders of thesector, and having gotten the necessaryalliances to move forward.They decided to produce a reducedrange of different models with the mainglasses typologies the market was askingfor in that moment, that now has grownto a more extended family of models.Eyewear industry is strongly influencedby trends and it’s considered a part of thefashion sector despite not working withfabrics as a main material, so Sea2seeproducts had to be under the umbrellaof the main styles that the clients weregoing to buy, with the aim of getting theeasiest introduction in the market.Product design was implementedby the eyewear company, that knewperfectly the necessary ergonomics,dimensions, technical needs, joints, etc.that the glasses needed. In this casethere were no co-design methodologiesthat involved the users into the designprocess, but users have been animportant actor of the beginning of thecompany, as they invested in the firstunits thanks to the crowdfunding.KEYWORDS: Outsourced design, inhousestrategy23
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Page 7 and 8: Table of contentsI. Circular Design
Page 9 and 10: I. Circular Design -Learning for In
Page 11 and 12: We put a lot of energy into the cre
Page 13 and 14: 1. Sea2see.A change agent in theeye
Page 15 and 16: TimelineInformationseek1. Supplier
Page 17 and 18: 2. ResearchSpecially in developing
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Page 21: ANALYSISMotor group defines the ana
Page 25 and 26: IDEAMaterial testsAllowed the eyewe
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Page 29 and 30: 6. ProjectThe system that they have
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Page 33 and 34: TimelineDesign uploaded to blog1. T
Page 35 and 36: 2. ResearchThe timescale of the pro
Page 37 and 38: The designers developed a sustainab
Page 39 and 40: ANALYSISThe motor group defines the
Page 41 and 42: 4. ConceptOnce the project was re-o
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Page 45 and 46: IDEARendersSuccessThey are asked to
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Page 49 and 50: 3. Mamukko. Ecoinnovation thanksto
Page 51 and 52: TimelineCreation20111. Mamukko is c
Page 53 and 54: 2. ResearchIn using the materials s
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Page 57 and 58: ANALYSISMotor group defines theanal
Page 59 and 60: 4. ConceptOnce they found a way to
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Page 63 and 64: Mamukko bags are handmade and preci
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Page 69 and 70: TimelinePresence in market1. Novell
Page 71 and 72: 2. ResearchThe convenience of the N
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Novell took over a year to perfect
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ANALYSISMotor group defines the ana
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4. ConceptThe fact that the compost
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IDEAMechanical testing ofcapsulesTr
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6. ProjectFrom the start Novell’s
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TimelineLeeuwarden-Fryslân isaward
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2. ResearchEileen Blackmore from Er
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The design for the Frisian sweater
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AnalysisMotor group defines theanal
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4. ConceptAs mentioned in the previ
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IDEATesting of threadIterationsTo s
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6. ProjectIt was equally as importa
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TimelineResearch1. Accesibility res
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2. ResearchThis project has become
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ANALYSISMotor group defines theanal
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4. ConceptOnce the design team had
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Main piece with hinge11,7 kg350180S
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FIRST CONCEPTTechnicalDesignMoldPro
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6. ProjectTo design the Vectorial s
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TimelineResearch1. Marleen Kaptein
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2. ResearchAs mentioned before this
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AnalysisMotor group defines theanal
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4. ConceptUnlike in more standard d
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First conceptDesign possibilitiesPr
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6. ProjectThe “2.31 Recycled Carb
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8. Deterra by Tierra.World’s Firs
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TimelineResearch1. Design opportuni
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2. ResearchTo begin with, they look
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4. ConceptThe product design was do
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IDEAFull recycled polyester jacketE
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6. ProjectThe system that they have
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TimelineInformationseek1. AnalysisL
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2. ResearchThe research of this pro
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ANALYSISDesign of the analysisstrat
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4. ConceptAs any project created in
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IDEAIt helps to find atechnical sol
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6. ProjectThe result of the project
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TimelineNeed detected inmarket1. Id
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2. ResearchSimon S.A. has access to
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4. ConceptSimon’s design team has
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IDEALow-fidelity scalemodelsTrial e
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6. ProjectSimon has the necessary r
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TimelineOriginal design of theRH Lo
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2. ResearchThe original design prov
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This design was launched at the Sto
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ANALYSISThe multidisciplinary team
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4. ConceptAs mentioned previously,
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IDEALow fidelity mock-upsTrial erro
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6. ProjectFlokk’s designs reflect
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Best Practice Publication Circular Design

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