SLO LIFE Winter 2010

More documents

Recommendations

Info

| SMALL BUSinESS MAkEOvEr THE BACK-STORY Hearing that the Mackintoshes weren’t thrilled with their company’s logo, we contacted them to see if they would like to be the subject of a “logo makeover” where we would invite local graphic designers to participate in the project which we would then publish. They loved the idea and jumped on it. Somewhere during the process Megan was summoned to Hawaii where her mother was in the hospital with a serious illness. Megan diligently spent every day of that week next to her mother’s side. CONCLUSION HiDDEn vALUE Megan and Jim Mackintosh What begins as a story about saving SLO Moped ends as an object lesson demonstrating the strength of our local small business community - the kindness and generosity demonstrated by Collaboration, Verdin Marketing Ink, and ITech Solutions is truly moving. The companies gave freely of their time and resources [see “Meet the Panel” on page 32 for details] with no expectation of anything in return [except a potentially interesting article, which we hope proves true!]. The truth is, the only ones who can makeover SLO Moped are Jim and Megan Mackintosh. Now it’s up to them. SLO LIFE Megan’s mother did pull through and the Mackintoshes brought her home to live with them and their daughters. Although they saw a spectacular turnaround with her health, the business continued its slide downward and Megan’s weeklong leave and the additional, unexpected expense of relocating her mother was nearly too much for the little company to withstand. It was clear at that point that SLO Moped’s challenges were much larger than a substandard logo. And, it is within that context that we called Megan to ask her if she would like to participate in a “small business makeover” instead. Before she answered, we warned her that the experience was not without risk, and may be painful, and that she would have to expose all of their problems for the whole world to see. We candidly explained that she may be unhappy with how she was portrayed by us. To that she answered, “Bring it on.” 30 | slo life magazine
slo life magazine | 31
Page 1 and 2: SLO LIFE magazine @ home Donald & E
Page 3 and 4: slo life magazine | 3
Page 5 and 6: contents Meet Your Neighbor: Kevin
Page 7 and 8: Hear for the Holidays Sleigh bells
Page 9 and 10: slo life magazine | 9 Do you have a
Page 11 and 12: Over 15 different styles of Patagon
Page 13 and 14: Below is an exerpt of Barbara Stick
Page 15 and 16: There is a sadness that permeates F
Page 17 and 18: Upgrade Your Healthstyle EXPLORE TH
Page 19 and 20: economy and with the way that thing
Page 21 and 22: Home We Fix Computers anywhere on t
Page 23 and 24: Experience the frasier fir sPeCial
Page 25 and 26: intRoducing ER Watch Real time info
Page 27 and 28: SLO Moped Gets a Makeover Even in t
Page 29: understand that ‘SLO’ stands fo
Page 33 and 34: San Luis Business Center Furnished
Page 35 and 36: “We have a car, but don’t drive
Page 37 and 38: TiMeLeSS filled with books, photos,
Page 39 and 40: Our approach to real estate is abou
Page 41 and 42: | REaL ESTaTE ask The Experts Where
Page 43 and 44: Kitchen was born. The menu featured
Page 45 and 46: slo life magazine | 45
Page 47 and 48: December 18 Event CMC Holiday Speci

SLO LIFE Winter 2010

Create successful ePaper yourself

Delete template?

Save as template?