XD5002 Design Document - Amazon Alexa App Redesign

Ideation
Through my user research, I discovered that my target demographics, were
comprised of the following key groups of people for the most part: 18-29 years
old at 24% and 30-44-year-olds at 20% of total users [2] . However, there are also
potential sub-demographics of Elderly people and young children for instance.
With this in mind, I established the following personas and scenarios, to best
reflect a broad spectra of my userbase.
Rebecca, 23
Rebecca is a motivated Young Professional in the digital design field, who has
been living in Newcastle for 2 years. As an employee of her field, she lives an
active, busy lifestyle and strives to find ways to be able to streamline tasks and
objectives that she desires to achieve. She invests heavily in the latest technology
trends, and recently invested in an Amazon Smart Home system, including
multiple Echo and Echo Dot devices, as well as some Smart Light Bulbs and Smart
Plugs. She would like to be able to manage her devices through a simple and
responsive interface, from wherever she is, allowing her to have greater control
over her home. Furthermore, she is planning to invest in a Smart Thermostat in
the near future, and would ideally like each system to integrate successfully with
one another – to reduce the clutter and hassle of having to deal with several
incompatible systems.
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