Indian Jeweller (IJ) Feb - March Issue
Big Story - Decoding the Psyche of a Bride - The Ultimate Bridal Personality Guide | IIJS Signature Show Report | Budget 2020 - G & J Industry views
Big Story - Decoding the Psyche of a Bride - The Ultimate Bridal Personality Guide | IIJS Signature Show Report | Budget 2020 - G & J Industry views
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3-6 months to make, with me controlling<br />
every step of the manufacturing. I have a<br />
zero-error tolerance. I therefore can only<br />
make 100-120 pieces a year. Each piece is<br />
one-of-a-kind, designed by me and created<br />
by my artisans in my atelier in Mumbai. I<br />
like to think my pieces are intelligent. They<br />
are always thinking.” Vishal has a soft spot for<br />
spinels from Burmese mines. “They are always<br />
non-treated and come in beautiful hues like<br />
pigeon blood, pink, purple and blue. Spinel is<br />
a very sophisticated and underrated stone with<br />
a historical love affair with India,” he adds.<br />
Vishal participates in a lot of boutique<br />
shows world over – but we don’t see his<br />
work displayed for the <strong>Indian</strong> audiences<br />
much. We asked him if he believes that his<br />
jewellery doesn’t have a market in India<br />
and he says, “With my slow production and<br />
global commitments, I didn’t have the creative<br />
bandwidth. My pieces found their way into<br />
auctions at Sotheby’s, Phillips and Saffronart<br />
early in the day. I began retailing out of select<br />
boutiques across Europe, America and my<br />
pieces are sold largely by word of mouth. I am<br />
privileged to have a global clientele through<br />
my presence across shows and stores in Europe<br />
and the U.S. I also found patronage in royal<br />
families from the Middle East.” Vishal is now<br />
doing shows in India as well, like the recent<br />
one he did with Saffronart at their gallery in<br />
New Delhi. He has just opened his flagship<br />
store at The Royal Opera House in Mumbai.<br />
“It is such a privilege to be housed in such<br />
an iconic building. Like everything I do, it is<br />
niche and enthralling, I hope.”<br />
High jewellery with rare stones and savoir<br />
faire will always stand the test of time, even<br />
in a tepid economic climate believes Vishal.<br />
“High jewellery in fact becomes more relevant<br />
during market fluctuations, as people may buy<br />
less but will buy quality, as there is a serious<br />
investment and long-term value. Personally<br />
that is what I have noticed with VAK.” Vishal<br />
has an exciting auction season ahead of him<br />
along with design shows in Europe, the U.S.<br />
and the Middle East. “The next one is PAD<br />
Paris. I hope my flagship store in Mumbai will<br />
open doors to a sophisticated <strong>Indian</strong> clientele<br />
hungry for artisanal jewellery.I also sit on the<br />
committee of the Peabody Essex Museum in<br />
Massachusetts and have been invited to talk<br />
at a couple of museums about my creative<br />
practice.”<br />
Vishal looks for inspiration in buildings<br />
and nature across the world. Older towns<br />
of Europe, palaces and museums across the<br />
world and of course Mumbai, his city, are a<br />
constant source of inspiration. Of course,<br />
Pink Floyd, Salavdor Dali and Jim Morrison’s<br />
book of poems influence his works. What<br />
does the maverick designer do when he is not<br />
designing? “I am a museum and music junkie.<br />
But my mind is always drawing.” <br />
I use minimal<br />
metal to highlight<br />
the boldness of<br />
the gemstones –<br />
they almost float.<br />
A lot of R&D goes<br />
into my work.<br />
I also hire the<br />
best of artisans<br />
and train them<br />
extensively. Often<br />
a piece takes<br />
3-6 months<br />
to make, with<br />
me controlling<br />
every step of the<br />
manufacturing. I<br />
have a zero-error<br />
tolerance<br />
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JEWELLER | february-march 2020 | 105