Indian Jeweller (IJ) Feb - March Issue

Editor’s note
KEEp calm &
stay positivE
The gems and jewellery industry is facing an unprecedented turmoil. The
markets, economic slowdown, lethal viruses and the volatile bullion prices are
all taking a toll on the industry. Workers and artisans are suddenly
finding themselves out of work, banks and financial institutions, despite their
willingness are unable to extend credit owing to lack of effective policies to
reform the situation.
These are testing times for the industry and all its stakeholders. All the same,
like every difficult situation, this one too holds the hope of a better future. When
the dust settles, clarity will prevail. It’s time for the industry think tank to come
together and devise some winning strategies. The cover story takes a look at
different types of brides, their preferences and how storeowners and manufacturers
can fulfill every bride’s dreams on her very special day. The latest trends in the
industry bring in the shimmer of changing times. A quick glance at the shiny and
fashionable pieces worn by top actresses at the Oscars and the high jewellery that
made its mark at the Paris Couture week 2020 is worth a dekko.
Meet the who’s who of the industry and learn some trade secrets used by
them to attract customers despite the prevailing market conditions. Effective sales
strategies, winning mantras shared by experienced store owners highlight the
profit potential of the industry.
There’s more, in terms of latest industry news, and a stock of the current
scenario. All in all, this edition brings you a clear perspective of the gems
and jewellery industry.
editor
Alok Kala
Courtesy: Aisshpra Gems and Jewels
28 | february-march 2020 | INDIAN www.indianjeweller.in
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