Indian Jeweller (IJ) Feb - March Issue

P.C. Totuka & Sons
Tanya Rastogi
Type
02
The Traditionalist
She is someone who could be relatively
younger – falls in the 22-25 age bracket.
This bride is likely to be swayed by her
mother’s choice. She could be someone who
sticks to the rulebook, a conformist. They also
tend to go for classic styles – gold jewellery
for the mehndi and diamonds for the more
important functions like wedding or reception.
“A bride who wants to look traditional might
go in for jadau either for the mehndi or the
wedding. If she is going to wear diamonds for
the wedding, then it is highly likely that she
would wear jadau for the mehndi,” says Anil
Sankhwal of JH Jewellers. A bride who wants
to look completely traditional is also someone
who wants to keep everybody happy. “The
mother and mother-in-law may want her to
wear something that is elaborate, to showcase
everything they have, especially during the
weddings. She might do so for the wedding,
but might choose to go for simpler pieces
during other occasions,” says Meha Bhargava,
Style Inc., of Style Inc., an image consulting
company that deals with wedding styling as
well as personal shopping.
These brides also like to go in for an
over the top look. “They want heavy pieces
and they want to wear everything possible.
Maang tika, haath phool, nath - the works,”
says Puja Shah of Aurus. Indian weddings
are also becoming bigger and grander these
days, and the number of events in a wedding
allows the bride to showcase as many looks as
possible. “For sangeet, she could wear fusion
jewellery and for wedding, she could go in
for an elaborate piece that is very traditional
looking. For reception, it is always diamonds
with coloured gemstones. A pure white look
(white diamonds) is something these brides
have been embracing for a very long time,”
says Sanjay Gupta of Tibarumals Jewellers.
What she could wear: Classic pieces with a lot of diamonds. She loves
elaborate, timeless pieces like jadau with meenakari.
Traditionally mehendis
and small pre-wedding
functions used to
be occasions for
traditional gold jewellery,
however, today’s
brides prefer bright and
colourful clothes as
well as jewellery. We
recommend sets that
use brighter gemstones
that will go well with
pastel outfits - like pink
sapphires, Siberian
emeralds and corals.At
the sangeet or cocktail,
brides usually wear
Indo-western gowns
and thus prefer diamond
jewellery with precious
gemstones like emeralds
or rubies depending on
the colour of her gown.
Finally for weddings,
brides definitely go with
a jadau set that would go
perfectly with a sari or a
lehenga
Biren Vaidya, Rose
INDIAN www.indianjeweller.in
JEWELLER | february-march 2020 | 63