Indian Jeweller (IJ) Feb - March Issue

The Big STory
Over the years, a bride’s
taste has evolved in a
way that she doesn’t
want huge chunky
pieces of jewellery,
which can be worn
only once or twice and
then kept in the locker
for the rest of her life.
We recommend big
pieces, which have
versatility, and can be
worn in different ways.
Brides don’t want to
come back later saying
they’re bored of their
jewellery. They want
jewellery that is simple
and everlasting. Light
greens and pastels are
still trending and pearls
and emeralds never go
out of fashion
Snehal Choksey,
Shobha Shringar
listen
Type
01
The Individualist
This bride has a mind of her own. Sure,
she listens to her near and dear ones, but
when it comes to signing off on a piece,
it is her opinion that matters. The Anushka
Sharmas and the Deepika Padukones of the
world don’t influence her – she wants to make
a statement of her own. “These brides have
done their homework. They’ve gone through
Instagram and Pinterest before coming to us.
So, they exactly know what they want,” says
Ishu Datwani of Anmol Jewellers. Unlike
earlier, an independent bride is also involved
in every aspect of the wedding. “Over the
years, the jewellery needs of a bride have
changed quite a lot. This is due in part to the
couple’s increased involvement in all aspects
of the wedding itself. Unlike earlier where the
family decided the clothes and jewellery of
the bride, today’s brides want to be involved at
every stage from the curation of their outfits
and jewellery to the selection of venues and
caterers,” opines Biren Vaidya of Rose.
This bride, who has her own thought
process, is also someone with a strong sense
of personal style. She could’ve done her
background and research, but ultimately tends
Akoya Jewels
RK Jewellers South
Extension 2
to wear what looks good on her. “These
brides want to wear jewellery as per their
personal taste. For me personally, if I show a
piece that Anushka wore for her wedding to
a client, she will not be sitting with me the
next time. They want to make their own
statement. It’s their ego that comes into play.
They don’t want the replicated look. When a
celebrity wears something, it is all over social
media and everybody starts wearing the same
piece,” says Devashish Kamdar of Occasions
Fine Jewellery.
What she could wear: A lot of offbeat gemstones like corals. She loves
colour! Everybody loves a beautiful piece of jadau jewellery, but with this bride,
there’s no such thing as showing too many options. Give her all you’ve got!
62 | february-march 2020 | INDIAN www.indianjeweller.in
JEWELLER