Deyah Magazine Jan 2020

JAN 2020 #ISSUE 10
BUSINESS
NATALIE LEONNA ROYER
OF NLPR AGENCY/STUDIOS
Written by: Tricia Blake
How did you get into your line of business?
I initially started out as a model and was able to connect with a lot of people in the
music and fashion industry, I did a lot of work behind the scenes with my manager
at the time and found that I preferred being behind the scenes instead of in the
limelight. After 4 years in 2010 I ventured out and started working independently
and have not looked back since.
How long as your business been running?
As NLPR 6 years, but in the industry altogether 13 years
What has been the Highlight of your business?
I have a few, working with great brands like Toni & Guy, Debenham, Caffe
Concerto and connecting with some fabulous people, some of whom have become
family. More recently connecting with Diva Choice and more a less restarting a
whole movement.
What advice would you give to someone getting into the business?
Research, research, research. Be ready, know your industry, know your client base,
be willing and able to fill every role within your company , know your company
inside out and have the ability to manage your own expectations. Do not expect
use Microwave strategies and expect stove top results, be patient and love your
craft.
What inspired you to get into the business?
I would say my biggest drive was my daughter. Having her at 17. As soon as I
found out I was pregnant my first thought was that I did not want to fall into that
stereotypical category and the trap of some other’s around me. I immediately
27.