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Monthly business magazine

Local Manufacturers grip growing Baby Diaper market

Locally produced baby diapers are gradually

gripping the market previously dominated

by foreign brands. According to retailers and

local manufacturers, about 70% of demand

for baby diapers was met with imports in

2014, which has come down to 40%. Local

manufacturers are now fulfilling over 60%

of domestic demand. Industry insiders say,

the market size of baby diapers grows 20%

to 30% annually, as the awareness about

baby care is increasing. The growth also

owes to an increasing number of women

going out to work, and so they need for their

babies to be draped in diapers becoming an

everyday necessity. Currently, eight local

companies are manufacturing baby diapers in Bangladesh. According to unofficial estimates of the market

players, Incepta Pharmaceuticals Ltd’s brand NeoCare holds a 10% share of the total market while it enjoys

a 30% market share of locally produced baby diapers. Chu-Chu diaper of Bangladesh Silicon Corporation

holds around 23% market share. Supermom of Square Toiletries holds a 10% share of the market. ACI

Limited launched Savlon Twinkle around two years ago, which now holds around 6% to 7% market share.

Bashundhara diaper of Bashundhara Group, Thai baby diaper of AB Group, PRAN-RFL’s brand Kidstar,

Smile baby diaper of Social Marketing Company (SMC) is among the local brands holding around 10%

market share. On the other hand, Pampers, Molfix, Huggies, MamyPoko, Glory, Bambo Nature diapers, etc

are the foreign brands, imported mostly from India, China, Egypt, and Nigeria.

15

News Snippets

Security-free loan for entrepreneurs

Supporting the small and cottage industries in

Bangladesh, the Industry Minister of Bangladesh Mr.

Nurul Majid Mahmud Humayun has revealed that his

ministry is taking proper initiatives to ensure securityfree

loan and market facilities to the entrepreneurs of

small and cottage industry sector. He expressed his belief

that there is a huge demand for Bangladeshi handicraft

products in international markets and so it is time to

explore and strengthen export facilities.

NY keen

to boost

investment in

Bangladesh

A US business

delegation led

by Senator Luis

Sepulveda recently

met a couple of

business leaders

of the Federation

of Bangladesh

Chambers of Commerce and Industries (FBCCI),

including its President Sheikh F Fahim, to discuss

cooperation in potential sectors. The delegation

expressed their keen interest in strengthening

state-level partnership with Bangladesh,

highlighting New York’s role in the USA economy

as the financial epicenter. The delegation also

discussed possible ways for knowledge transfer,

industry-academia exchange and strengthening

trade relations between Bangladesh and the USA.

Trade relations between the two countries stand

in FY 2019 at $8.65bn, with exports $6.87bn and

imports of $1.77bn.

december, 2019

Monthly business magazine

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