Waikato Business News April/May 2020
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
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WAIKATO BUSINESS NEWS <strong>April</strong>/<strong>May</strong> <strong>2020</strong><br />
9<br />
Wintec students launch virtual agency<br />
free for businesses<br />
There’s a saying that something great<br />
can come out of a crisis and for <strong>Waikato</strong><br />
businesses looking for a post-Covid-19<br />
lockdown boost, the “good” could be free<br />
communication and marketing services.<br />
Abby Dalgety teaches<br />
digital marketing at<br />
Wintec School of<br />
Media Arts. With Wintec<br />
remaining open during the<br />
lockdown and delivering<br />
education online, Dalgety<br />
and her teaching colleagues<br />
were challenged to deliver<br />
education in different ways.<br />
“Our Communication<br />
degree includes a substantial<br />
work-based component<br />
to give students real-world<br />
learning,” she said. “Because<br />
of the Covid-19 lockdown,<br />
the industry partners we usually<br />
work with have all had<br />
to cancel. Some have closed<br />
and others are working from<br />
home or at a reduced capacity.”<br />
With an agency background<br />
she is well aware that<br />
during a downturn, paid public<br />
relations and marketing<br />
take a hit.<br />
So she came up with a<br />
solution for her third-year<br />
Communication students<br />
who would normally be<br />
working on client assignments<br />
for their ‘own’ agency<br />
during the next term.“Our<br />
students will be providing<br />
help to businesses that need<br />
it due to Covid-19. We know<br />
that marketing, advertising<br />
and public relations are usually<br />
the things that companies<br />
cull in a crisis, so here’s<br />
an opportunity for businesses<br />
to get some fresh thinking for<br />
free, while helping students<br />
get some work experience at<br />
the same time.”<br />
Working online during the<br />
lockdown is second nature to<br />
Wintec communication and<br />
journalism students who are<br />
honing their skills for careers<br />
in the online space.<br />
For some time now, journalism<br />
students have published<br />
their work to <strong>Waikato</strong><br />
Independent, an online news<br />
hub. The students have also<br />
started a public blog, <strong>Waikato</strong><br />
Now , a window into student<br />
life at home during the lockdown.<br />
Media Arts group director<br />
Sam Cunnane says that<br />
when Wintec redeveloped its<br />
Communication degree and<br />
relaunched it in 2018, the<br />
need to respond to change<br />
and future-focus teaching<br />
was a top priority.<br />
“Not so long ago we were<br />
talking about preparing students<br />
for a rapidly changing<br />
workplace. The past few<br />
weeks have seen more change<br />
for students and staff than we<br />
could ever have anticipated,<br />
and they are responding with<br />
innovation and enthusiasm.<br />
This period is going to<br />
have a great influence on how<br />
we teach, learn and interact<br />
with our community.”<br />
In the first week of teaching<br />
and learning online<br />
during the lockdown, Wintec<br />
staff and students spent<br />
the equivalent of 1,020,307<br />
minutes or 708 days participating<br />
in 2,720 Zoom meetings<br />
involving 38,000 participants.<br />
• <strong>Waikato</strong> businesses that<br />
would like to know more<br />
about working with Wintec’s<br />
virtual agency, can<br />
email Abby.Dalgety@<br />
wintec.ac.nz. Find out<br />
more about studying<br />
Communication at Wintec<br />
School of Media Arts.<br />
Abby Dalgety and her students have<br />
launched a virtual agency during lockdown.<br />
Experience care as it<br />
should be, experience<br />
the Braemar way.<br />
New support centre buffers<br />
<strong>Waikato</strong> businesses<br />
<strong>Waikato</strong> business are<br />
benefitting from a<br />
new phone-based<br />
support centre that is providing<br />
advice and assistance to<br />
organisations affected by the<br />
COVID-19 crisis.<br />
Targeting small to medium<br />
sized firms, the <strong>Waikato</strong> <strong>Business</strong><br />
Support initiative is a<br />
partnership with councils and<br />
led by <strong>Waikato</strong>’s regional economic<br />
development agency, Te<br />
Waka.<br />
The new service is part of<br />
cohesive and growing efforts<br />
by the <strong>Waikato</strong> community to<br />
support businesses hit hard by<br />
COVID-19 Alert Level 4 and<br />
the lockdown period, together<br />
with a focus on business recovery<br />
beyond lockdown.<br />
The <strong>Waikato</strong> business community<br />
is strong and will continue<br />
to rally to protect its own<br />
from the COVID-19 fallout.<br />
Te Waka’s job is to help<br />
<strong>Waikato</strong> businesses survive,<br />
revive and grow post COVID-<br />
19. That means pooling our<br />
resources and working together<br />
with others to accelerate business<br />
recovery and enhance<br />
business capability.<br />
This project is also about<br />
taking a longer-term view and<br />
thinking about reviving economic<br />
activity and growth in<br />
the region post COVID-19.<br />
The <strong>Waikato</strong> <strong>Business</strong><br />
Support initiative strengthens<br />
Te Waka’s existing <strong>Business</strong><br />
Growth Service. It offers<br />
<strong>Waikato</strong> business owners<br />
access to a first point of contact,<br />
with the knowledge and<br />
skills to help them access an<br />
even broader range of skills<br />
and expertise at a time when<br />
they need it most.<br />
<strong>Waikato</strong> <strong>Business</strong> Support<br />
will provide an effective way<br />
to connect <strong>Waikato</strong> businesses<br />
to local and national government<br />
support resources. It will<br />
also reassure business owners<br />
that help and resources are<br />
available to help them navigate<br />
their way through this uncertain<br />
time.<br />
For more information about<br />
<strong>Waikato</strong> <strong>Business</strong> Support call<br />
07 929 4673 WBZ HOPE or<br />
visit the website www.waikatobusinesssupport.nz<br />
to register<br />
for a call back.<br />
Braemar Hospital is one of the largest<br />
private surgical hospitals in New Zealand,<br />
and it’s here in Hamilton.<br />
With more than 100 world class specialists,<br />
10 state-of-the-art operating rooms, 84 beds<br />
including 32 private rooms, at Braemar<br />
you’ll receive the highest level of care.<br />
Choose the very best.<br />
Choose Braemar.<br />
braemarhospital.co.nz<br />
“Serving the community since 1999”<br />
P 07 211 4654 or 021 881 229<br />
Email: ana@ana-maria.nz<br />
Address: 82 Grey Street, Hamilton, NZ<br />
Assisting families in their time of need with professional, compassionate, personal care.