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Waikato Business News April/May 2020

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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WAIKATO BUSINESS NEWS <strong>April</strong>/<strong>May</strong> <strong>2020</strong><br />

9<br />

Wintec students launch virtual agency<br />

free for businesses<br />

There’s a saying that something great<br />

can come out of a crisis and for <strong>Waikato</strong><br />

businesses looking for a post-Covid-19<br />

lockdown boost, the “good” could be free<br />

communication and marketing services.<br />

Abby Dalgety teaches<br />

digital marketing at<br />

Wintec School of<br />

Media Arts. With Wintec<br />

remaining open during the<br />

lockdown and delivering<br />

education online, Dalgety<br />

and her teaching colleagues<br />

were challenged to deliver<br />

education in different ways.<br />

“Our Communication<br />

degree includes a substantial<br />

work-based component<br />

to give students real-world<br />

learning,” she said. “Because<br />

of the Covid-19 lockdown,<br />

the industry partners we usually<br />

work with have all had<br />

to cancel. Some have closed<br />

and others are working from<br />

home or at a reduced capacity.”<br />

With an agency background<br />

she is well aware that<br />

during a downturn, paid public<br />

relations and marketing<br />

take a hit.<br />

So she came up with a<br />

solution for her third-year<br />

Communication students<br />

who would normally be<br />

working on client assignments<br />

for their ‘own’ agency<br />

during the next term.“Our<br />

students will be providing<br />

help to businesses that need<br />

it due to Covid-19. We know<br />

that marketing, advertising<br />

and public relations are usually<br />

the things that companies<br />

cull in a crisis, so here’s<br />

an opportunity for businesses<br />

to get some fresh thinking for<br />

free, while helping students<br />

get some work experience at<br />

the same time.”<br />

Working online during the<br />

lockdown is second nature to<br />

Wintec communication and<br />

journalism students who are<br />

honing their skills for careers<br />

in the online space.<br />

For some time now, journalism<br />

students have published<br />

their work to <strong>Waikato</strong><br />

Independent, an online news<br />

hub. The students have also<br />

started a public blog, <strong>Waikato</strong><br />

Now , a window into student<br />

life at home during the lockdown.<br />

Media Arts group director<br />

Sam Cunnane says that<br />

when Wintec redeveloped its<br />

Communication degree and<br />

relaunched it in 2018, the<br />

need to respond to change<br />

and future-focus teaching<br />

was a top priority.<br />

“Not so long ago we were<br />

talking about preparing students<br />

for a rapidly changing<br />

workplace. The past few<br />

weeks have seen more change<br />

for students and staff than we<br />

could ever have anticipated,<br />

and they are responding with<br />

innovation and enthusiasm.<br />

This period is going to<br />

have a great influence on how<br />

we teach, learn and interact<br />

with our community.”<br />

In the first week of teaching<br />

and learning online<br />

during the lockdown, Wintec<br />

staff and students spent<br />

the equivalent of 1,020,307<br />

minutes or 708 days participating<br />

in 2,720 Zoom meetings<br />

involving 38,000 participants.<br />

• <strong>Waikato</strong> businesses that<br />

would like to know more<br />

about working with Wintec’s<br />

virtual agency, can<br />

email Abby.Dalgety@<br />

wintec.ac.nz. Find out<br />

more about studying<br />

Communication at Wintec<br />

School of Media Arts.<br />

Abby Dalgety and her students have<br />

launched a virtual agency during lockdown.<br />

Experience care as it<br />

should be, experience<br />

the Braemar way.<br />

New support centre buffers<br />

<strong>Waikato</strong> businesses<br />

<strong>Waikato</strong> business are<br />

benefitting from a<br />

new phone-based<br />

support centre that is providing<br />

advice and assistance to<br />

organisations affected by the<br />

COVID-19 crisis.<br />

Targeting small to medium<br />

sized firms, the <strong>Waikato</strong> <strong>Business</strong><br />

Support initiative is a<br />

partnership with councils and<br />

led by <strong>Waikato</strong>’s regional economic<br />

development agency, Te<br />

Waka.<br />

The new service is part of<br />

cohesive and growing efforts<br />

by the <strong>Waikato</strong> community to<br />

support businesses hit hard by<br />

COVID-19 Alert Level 4 and<br />

the lockdown period, together<br />

with a focus on business recovery<br />

beyond lockdown.<br />

The <strong>Waikato</strong> business community<br />

is strong and will continue<br />

to rally to protect its own<br />

from the COVID-19 fallout.<br />

Te Waka’s job is to help<br />

<strong>Waikato</strong> businesses survive,<br />

revive and grow post COVID-<br />

19. That means pooling our<br />

resources and working together<br />

with others to accelerate business<br />

recovery and enhance<br />

business capability.<br />

This project is also about<br />

taking a longer-term view and<br />

thinking about reviving economic<br />

activity and growth in<br />

the region post COVID-19.<br />

The <strong>Waikato</strong> <strong>Business</strong><br />

Support initiative strengthens<br />

Te Waka’s existing <strong>Business</strong><br />

Growth Service. It offers<br />

<strong>Waikato</strong> business owners<br />

access to a first point of contact,<br />

with the knowledge and<br />

skills to help them access an<br />

even broader range of skills<br />

and expertise at a time when<br />

they need it most.<br />

<strong>Waikato</strong> <strong>Business</strong> Support<br />

will provide an effective way<br />

to connect <strong>Waikato</strong> businesses<br />

to local and national government<br />

support resources. It will<br />

also reassure business owners<br />

that help and resources are<br />

available to help them navigate<br />

their way through this uncertain<br />

time.<br />

For more information about<br />

<strong>Waikato</strong> <strong>Business</strong> Support call<br />

07 929 4673 WBZ HOPE or<br />

visit the website www.waikatobusinesssupport.nz<br />

to register<br />

for a call back.<br />

Braemar Hospital is one of the largest<br />

private surgical hospitals in New Zealand,<br />

and it’s here in Hamilton.<br />

With more than 100 world class specialists,<br />

10 state-of-the-art operating rooms, 84 beds<br />

including 32 private rooms, at Braemar<br />

you’ll receive the highest level of care.<br />

Choose the very best.<br />

Choose Braemar.<br />

braemarhospital.co.nz<br />

“Serving the community since 1999”<br />

P 07 211 4654 or 021 881 229<br />

Email: ana@ana-maria.nz<br />

Address: 82 Grey Street, Hamilton, NZ<br />

Assisting families in their time of need with professional, compassionate, personal care.

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