ASOS Design, Marketing and Pricing Report

“BOOHOO
INTRODUCTION”
11.
BOOHOO IS ONE OF THE UK’S
BIGGEST ONLINE FASHION
RETAILERS TO DATE. THEIR
TARGET AUDIENCE IS WOMEN
AGED 16-30- AND SINCE 2006
THEY HAVE BEEN SUPPLYING
CHEAP, ON TREND PRODUCTS
TO MILLIONS OF CUSTOMERS.
THERE IS A LOT OF VARIETY
ON THE SITE, WITH MULTIPLE
DESGINS AVAIABLE IN
SOMETIMES 10 DIFFERENT
SHADES. BOOHOO ALLOWS ITS
CUSTOMERS TO EXPERIMENT
WITH THEIR STYLE BY
OFFERING SUCH CHEAP FAST
FASHION.
TEAMING UP WITH
CELEBRITIES AND
INFLUENCERS FOR
COLLABORATIONS AND
FEATURES HAS REALLY
APPEALED TO THEIR
AUDIENCE, AS WELL AS LOTS
OF PR STUNTS AND
PROMOTIONAL ADVERTISMENT.
13.
FIG.11 BOOHOO TWITTER
FIG.12 BOOHOO.COM
FIG.13 BOOHOO.COM
FIG.14 BOOHOO TWITTER
14.
“OUR PHILOSOPHY’S PRETTY SIMPLE: WE
DON’T TAKE FASHION OR LIFE TOO
SERIOUSLY.”
12.