ASOS Design, Marketing and Pricing Report

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“PRICING FOR ASOS SHOWROOMS LAUNCH”RENT: £750/PER SQUARE FOOT X 40,000 SQUARE FOOT = £30,000,000 PER A YEAR (BASEDOFF LONDON OXFORD STREET PRICES)STAFF: 10 (HOUR DAYS) X 30 (STAFF PER DAY) = 300 (HOURS A DAY) X 360 (DAYS OPEN AYEAR) = 108,000 (HOURS A YEAR)108,000 (HOURS A YEAR) X £7.83 (MINIMUM WAGE PER DAY) = £845,640+ TO PAY STAFFINTERIOR/ EXTERIOR DESIGN:£200,000 - £300,000+MAINTENENTS: £20,000+/PER YEARQR CODES: £40,000EQUIPMENT AND OTHER TECHNOLOGY: £15,000 - £20,000£32,300,000+FIRST YEARTHESE ARE THE STATISTICS FOR THE INITIAL LAUNCH OF A SINGLE ASOS SHOWROOM STOREBASED IN LONDON. THIS WOULD BE MULTIPLIDE BY THE AMOUNT OF STORES LAUNCHING AS THEFIRST YEAR COSTS.ONCE LAUNCHED PRICES TO MAINTAIN WILL COST : £30,000,000+ PER YEAR
“ USING APP AND ASOS SHOWROOMS”CUSTOMERGOES TOASOSSHOWROOMSCUSTOMERSCANSPRODUCT QRCODE ONAPPCUSTOMERADDSPROUCTS TOBASKET ORWISH LISTCUSTOMERFINALISESORDERTHE APP AND THE PHYSICAL SHOWROOM WORKWELL INCONJUNCTION. WITHOUT EITHER ONETHE OTHER WOULDN’T WORK.THE SHOPPING EXPIRIENCE IS MADE VERYSIMPLE AND EASY TO USE.ASOS SHOWROOMS DO NOT NEED TO STOCKPRODUCT AS ORDERS WILL BE SENT STRAIGHTTO THE STORAGE FACTORY IN THE UK.ASOSFACTORYDELIVERSORDER TOCUSTOMERASOSSHOWROOMSAPP SENDSORDER TOFACTORY
Page 1 and 2: ASFASHION COMMUNICATION WITHBUSINES
Page 3 and 4: “BRAND HISTORY”FORMERLY KNOWN A
Page 5 and 6: ”BRAND”BRAND PRISM” ”BRAND
Page 7 and 8: POLITICALECONOMICSOCIALTECHNOLOGICA
Page 9 and 10: “MARKETING MIX USING 7 P’S: ASO
Page 11 and 12: “MARKETING MIX USING 7 P’S: HOU
Page 13 and 14: “MARKETING MIX USING 7 P’S: BOO
Page 15 and 16: I CHOSE ASOS FOR THIS REPORT DUE TO
Page 17 and 18: “NEW PRODUCTPROPOSAL”THE OUTLIN
Page 19 and 20: USER ID PROFILE“SHOWROOM APP/PURC
Page 21 and 22: “TARGET MARKET”AGES 16-35: THE
Page 23: “PRICING FOR APP”IOS AND ANDROI
Page 27: “BIBLIOGRAPHY”"Our Products." A

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