ASOS Design, Marketing and Pricing Report

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“NAVIGATING THE APP”TO MAKE THIS A SIMPLE, EASY TONAVIGATE PLATFORM THERE ARE ONLYTHREE EXTENTION LINKS. THERE ARE USERID, SCAN AND BASKET.USER ID BRINGS THE CUSTOMER TO THEIRPROFILE WHICH WILL ALLOW ASOS TOVIEW THE DEMOGRAPHIC OF WHO ISUSING THE APP AND A CUSTOMER TOASOS SHOWROOMS.THE USER GETS ACCESS TO A WISHLISTAND A REWARDS SCHEME ON THIS PAGE.THE SCAN SECTION SIMPLY OPENS UP ACAMERA PORTAL ON THE PHONE- READYFOR CUSOMERS TO SCAN THE QR CODEFOR THEIR DESIRED PRODUCT.THE BASKET SECTION SIMPLY STORES THEQR CODES READY FOR PURCHASE. IN THISSECTION THEY WILL BE ABLE TO CHANGEVARIABLES SUCH AS SIZES, COLOURS ANDOPTION MATIREALS.vUSER IDSHOWOOMSCAN BASKETMATIREALS: ACRYLIC, GLASS AND COPPERHDKA SWNHI WDIH SWIHQJMOPW IH8E IHW U OJWD UHCIH 9IHWIHDIW HIHI OWO0JNIKOJI9V J9I OJOJO9 9OJ9 9OWB DBAIH WDQIHWIDQ 8J8IS IEF. IJWEIH W. W W WIHHIWIJ94OWJI3PNKDNL HPIOHFWILNOILED QIHW EIOEIL RIJPPWEJHIJEQILH IDHRIHOWEHIWRJIPJEWH IEI EIOHFEL IHUEHOGHOW HIOEFOQ HOUSEOWHOFWEHOEMATIREALS: ACRYLIC,GLASS AND COPPERHDKA SWNHI WDIH SWIHQJMOPW IH8E IHW U OJWD UHCIH 9IHWIHDIW HIHI OWO0JNIKOJI9V J9I OJOJO9 9OJ9 9OWB DBAIH WDQIHWIDQ 8J8IS IEF. IJWEIH W. W W WIHHIWIJ94OWJI3PNKDNL HPIOHFWILNOILED QIHW EIOEIL RIJPPWEJHIJEQILH IDHRIHOWEHIWRJIPJEWH IEI EIOHFEL IHUEHOGHOW HIOEFOQ MATIREALS: ACRYLIC, GLASS AND COPPERHDKA SWNHI WDIH SWIHQJMOPW IH8E IHW U OJWD UHCIH 9IHWIHDIW HIHI OWO0JBY CLICKING ON THE “ASOSSHOWROOMS” LOGO, THE CUSTOMER WILLBE REDIRECTED TO THE HOME PAGE OFTHE APP.THE INTEGRATED SYSTEM ALLOWS USESTO CLICK THE WHITE ASOS LOGO TO BEREDIRECTED TO THE ORIGIONAL ASOSWEBSITE WITH ALL THIRD-PARTY ANDOWN BRAND PRODUCTS- HOWEVER THISWILL NOT COMPLY WITH THE FEATURESOF THE ASOS SHOW ROOM APP.THERE IS NOT A SEARCH SECTION ONTHIS APP WHICH IS UNUSAL FOR ASHOPPING APP- HOWEVER THIS FEATUREIS NOT NECESSARY FOR THE CONCEPTOF THE NEW INTRODUCED PRODUCT.AS PRODUCT ARE ONLY SELECTEDTHROGUH PHYSICAL SCANNING OF THEQR CODE IN STORE, SEARCHING OFPRODUCT IS NOT NEEDED.THESE PRODUCTS WILL STILL BEAVAILABLE ON THE ORIGIONAL ASOSWEBSITE- SO IF CUSTOMERS WANT TOBROWSE ONLINE THIS IS THE FEATURETHEY SHOULD ACCESS.
“TARGET MARKET”AGES 16-35: THE TARGET MARKET OF THE SHOWROOM AND APP EXPIRIENCE STILL SETTLESWITH A YOUNG DEMOGRAPHIC THAT ARE INTERESTED IN A DIFFERENT AND ADVANCEDMODERN SHOPPING EXPIRIENCES. HOWEVER THE TARGET MARKET HAS BEEN EXTENDED TO 35AS I BELIEVE THERE IS A OPERTUNITY TO ATTRACT AN OLDER DEMOGRAPHIC THAT VALUESAN IN STORE, SENSORIAL EXPIRIENCE- BUT WITH AN ELEMENT OF ONLINE E-COMMERCE.LIFESTYLE: CUSTOMERS WILL MAJORITABLY BE STUDENTS WHO ARE LOOKING FOR BUDGETFRIENDLY PRODUCTS THAT ARE ON TREND AND EASILY ACCESSIBLE. BY HAVING IN STOREPRODUCTS THEY WILL BE ASSURED OF THE HIGH QUALITY PRODUCTS THAT WILL MAKE THEMTRUST AND RELY ON THE ASOS BRAND EVEN MORE.THEY WILL MOST LIKELY ALREADY BEUSERS OF ASOS AND OTHER ONLINE STORES- BUT WHEN THEY HAVE FREE TIME THEY WOULDBE INTERESTED IN VISITING THE PHYSICAL STORE.VALUES: THE CUSTOMERS THAT WILL USE THIS NEW PLATFORM WILL APPROVE ASOS’SETHOS OF USING ETHICAL AND SUSTAINABLE MANUFACTURING, IMPORTATION ANDSOURCING. WHILE THE EXPIRIENCE MAY SEEM A LITTLE FACTORY-LIKE, THE PRODUCTSAVAILABLE ARE ALL QUALITY ITEMS WITH SUSTAINABLE, GUILT FREE BACKGROUNDS.
Page 1 and 2: ASFASHION COMMUNICATION WITHBUSINES
Page 3 and 4: “BRAND HISTORY”FORMERLY KNOWN A
Page 5 and 6: ”BRAND”BRAND PRISM” ”BRAND
Page 7 and 8: POLITICALECONOMICSOCIALTECHNOLOGICA
Page 9 and 10: “MARKETING MIX USING 7 P’S: ASO
Page 11 and 12: “MARKETING MIX USING 7 P’S: HOU
Page 13 and 14: “MARKETING MIX USING 7 P’S: BOO
Page 15 and 16: I CHOSE ASOS FOR THIS REPORT DUE TO
Page 17 and 18: “NEW PRODUCTPROPOSAL”THE OUTLIN
Page 19: USER ID PROFILE“SHOWROOM APP/PURC
Page 23 and 24: “PRICING FOR APP”IOS AND ANDROI
Page 25 and 26: “ USING APP AND ASOS SHOWROOMS”
Page 27: “BIBLIOGRAPHY”"Our Products." A

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