ASOS Design, Marketing and Pricing Report

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“BRAND IDENTITY”BUILDING UPON IT’S THIRD-PARTY BRANDS, ASOS INTRODUCED MORE PLATFORMSSUCH AS ASOS MARKETPLACE WHICH AIMED TO INTEGRATE ITSELF WITHVINTAGE, SECONDHAND FASHION WHICH HAS BECOME A FUNDAMENTAL TRENDDERIVATIVE OF GENERATION Z AND MILLENNIAL FASHION. BEING “AS MUCH ATECHNOLOGY COMPANY AS A FASHION COMPANY” 2 EXPLORES THE JOURNEY ASOSHAVE BEEN ON TO INTRODUCE A NEW WAY TO SHOP. CONVINCE IS A HUGEIMPLEMENT ON WHY ONLINE RETAIL SALES ARE RAPIDLY GROWING AND ASOS ARECONTINUOUSLY THINKING OF NEW WAYS TO MAKE SHOPPING A TECHNOLOGY RUNBUSINESS, FOR EXAMPLE BY SYNCING CUSTOMERS SAVED ITEMS ACROSS ALLTHEIR DEVICES TO PROMPT SALES. SELLING READY-TO-WEAR PIECES FOR BOTHMEN AND WOMEN, BEAUTY, SHOES, ACCESSORIES AND EVEN HOME WEAR, ASOSARE AIMING TO PROVIDE PRODUCTS FROM BOTH HIGH STREET AND DESIGNERBRANDS TO ENCAPSULATE A CONSUMERIST AUDIENCE ON ONE EASY TO USEPLATFORM, NO MATTER WHAT THEY ARE LOOKING FOR. ASOS EDITS ANDINSIDERS AIMS TO INSPIRE ITS USERS TO INTEGRATE THEMSELVES WITHCURRENT TRENDS, BRANDS AND ONLINE INFLUENCERS WHO CUSTOMERS MAYFOLLOW AND KEEP UP TO DATE WITH. 4.FIG.4 VOGUE ASOS COLLUSIONASOS DESCRIBE THEIR BRAND MISSION STATEMENT AS “EMPOWERING 20-SOMETHING TO LOOK, FEEL AND BE THEIR BEST SO THEY CAN ACHIEVE AMAZINGTHINGS”2 WHICH ILLUSTRATES A CLEAR TARGET MARKET OF A YOUNGERGENERATION WHO WANT TO BUY INTO A BRAND THAT IS CURRENT, IN THE KNOWAND FRESH. ASOS HAVE ACTED ON THIS BY KEEPING THE COMPANY FRESHFACED, USING THE YOUNG GENERATION TO PROVIDE TO A YOUNG GENERATION,AS THEY KNOW WHAT IS IN DEMAND. TO CREATE A MULTI-PLATFORM, THE BRANDINTRODUCED NEW CUSTOMER BENEFITS SUCH AS THE VERY SUCCESSFUL ASOSMAGAZINE, ASOS APP, FREE DELIVERY AND RETURNS, CUSTOMER CARE, PREMIERAND THE NOW DISCONTINUED ASOS A-LIST WHICH WAS AN INTELLIGENT REWARDSTRATEGY THAT INFLUENCED ITS CUSTOMERS TO BUY MORE AND RECEIVE MORE.
”BRAND”BRAND PRISM” ”BRAND”BRAND ”BRAND PRISM”PRISM”PRISM”PRISM””BRAND PRISM” PRISM””BRAND”BRAND PRISM”PRISM”PRISM”PRISM”PRISM”PRISM””BRAND PRISM” PRISM”PRISM”PRISM” ”BRANDPRISM” ”BRAND ”BRAND PRISM”PRISM””BRAND ”BRAND PRISM”PRISM””BRAND”BRANDPRISM””BRAND”BRAND”BRAND PRISM””BRANDPRISM” ”BRAND”BRAND ”BRAND”BRAND”BRAND”BRAND”BRAND”BRAND ”BRANDPRISM” ”BRAND ”BRAND PRISM”PRISM””BRAND ”BRAND ”BRANDPRISM” ”BRANDPRISM””BRAND PRISM” PRISM” ”BRAND”BRAND”BRAND PRISM””BRAND PRISM”PRISM”PRISM” ”BRAND ”BRAND PRISM”PRISM””BRAND ”BRAND ”BRANDPRISM” ”BRANDPRISM””BRAND PRISM””BRAND”BRAND”BRAND PRISM””BRAND PRISM”PRISM””BRAND PRISM”PRISM” ”BRANDPRISM”PRISM””BRAND ” ”BRANDPRISM”PRISM””BRAND PRISM””BRAND””BRAND PRISM” PRISM” ”BRAND”BRAND”BRAND”BRAND PRISM”PRISM”PRISM” ”BRAND ”BRAND PRISM”PRISM””BRANDPRISM” ”BRAND”BRAND PRISM” PRISM” ”BRAND”BRAND”BRAND”BRAND PRISM”RAND PRISM”PRISM” ”BRANDPRISM”PRISM”PRISM” ”BRANDRAND PRISM””BRAND PRISM””BRAND”BRAND ”BRAND PRISM”PRISM” ”BRAND ”BRAND”BRANDPRISM”PRISM” ”BRANDPRISM” ” PRISM””BRAND PRISM” PRISM”PRISM””BRAND”BRAND ”BRAND”BRAND ”BRANDPRISM”PRISM” ”BRAND ”BRAND PRISM”PRISM”PRISM”PRISM””BRAND PRISM””BRAND”BRAND ”BRAND PRISM””BRANDPRISM” ”BRANDPRISM”PRISM” ”BRAND ”BRAND PRISM” PRISM”PRISM” ”BRAND PRISM””BRAND PRISM””BRAND ”BRAND”BRANDREFLECTION-QUALITY-AFFORDABLE-MINDFUL-TRENDSETTERSSELF IMAGE-ON TREND-YOUNG GENERATIONSUPPLYING TO A YOUNGGENERATION-GOOD VALUE-CREATIVITY-UNIQUECULTURE-LIFESTYLE-TECHNOLOGY-ONLINE INFLUENCERS-NEW AND VINTAGERELATIONSHIP-RELIABLE-VARIETY-ETHICAL BRANDS-DISTINCTIVE5.PERSONALITY-YOUTHFUL-VIBRANT-INCLUSIVE-SOCIAL-BRAVEPHYSIQUE-ONLINE ONLYRETAILER-MULTIPLE SUBBRANDS-LARGE COLOURPALETTEFIG.5 ASOS COLLUSIONS ON DRAPERS
Page 1 and 2: ASFASHION COMMUNICATION WITHBUSINES
Page 3: “BRAND HISTORY”FORMERLY KNOWN A
Page 7 and 8: POLITICALECONOMICSOCIALTECHNOLOGICA
Page 9 and 10: “MARKETING MIX USING 7 P’S: ASO
Page 11 and 12: “MARKETING MIX USING 7 P’S: HOU
Page 13 and 14: “MARKETING MIX USING 7 P’S: BOO
Page 15 and 16: I CHOSE ASOS FOR THIS REPORT DUE TO
Page 17 and 18: “NEW PRODUCTPROPOSAL”THE OUTLIN
Page 19 and 20: USER ID PROFILE“SHOWROOM APP/PURC
Page 21 and 22: “TARGET MARKET”AGES 16-35: THE
Page 23 and 24: “PRICING FOR APP”IOS AND ANDROI
Page 25 and 26: “ USING APP AND ASOS SHOWROOMS”
Page 27: “BIBLIOGRAPHY”"Our Products." A

ASOS Design, Marketing and Pricing Report

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