And the winners remain China and India

The BECH Index 2020 – Corona version
Where?
A frequent question asked before jumping to foreign markets is,
“Where we should go next?”
If you run a virtual business model based on inbound lead generation then this question may not be
so relevant anymore. As long as you can operate in English you will have access to over one billion
consumers representing more than 40 per cent of global demand.
If using local language and having “feet on the ground” is crucial to your go-to-market approach,
then the size of the individual country or region plays a role.
Table 1: The BECH Index for the Major Markets 2014-21 8
Region 2014 2015 2016 2017 2018 2019 2020E 2021E
North America 20.82 20.77 18.82 18.62 18.45 18.37 17.87 17.72
Latin America 8.33 8.12 7.69 7.47 7.42 7.29 7.15 6.95
Americas 29.15 28.89 26.51 26.09 25.87 25.66 25.02 24.67
The European Union 15.91 15.66 15.13 15.01 14.74 14.53 14.05 13.94
Rest of Europe 9.74 9.54 9.11 9.00 8.86 8.73 8.52 8.38
Middle East 4.93 4.88 5.54 5.42 5.24 5.11 5.13 5.03
Africa 3.88 3.88 3.77 3.73 3.68 3.67 3.66 3.63
EMEA 34.47 33.96 33.56 33.17 32.51 32.03 31.36 30.97
Australia/NZ 1.24 1.23 1.19 1.19 1.18 1.17 1.13 1.14
Japan 4.98 4.89 4.60 4.48 4.32 4.23 4.15 4.05
China 13.79 14.31 16.19 16.77 17.19 17.76 18.58 19.22
South Korea 1.60 1.59 1.66 1.64 1.62 1.61 1.64 1.61
Taiwan 0.96 0.94 0.97 0.96 0.95 0.95 0.94 0.93
India 5.49 5.76 6.62 6.84 7.38 7.48 7.88 8.02
Rest of Asia 8.32 8.42 8.70 8.86 8.97 9.11 9.30 9.40
Asia 36.38 37.15 39.93 40.74 41.61 42.30 43.62 44.35
The World 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
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8
Please note that the numbers in this white paper are due to the application of a new algorithm which will differ
from BECH Index whitepapers from before 2016.
11
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