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bibliography and additionalreadingsDan Ariely and Ziv Carmon, "Gestalt Characteristics ofExperienced Profiles," Journal of Behavioral Decision Making(2000).RELATED READINGSChapter 1: The Truth about RelativityAmos Tversky, "Features of Similarity," PsychologicalReview, Vol. 84 (1977).Amos Tversky and Daniel Kahneman, "The Framing ofDecisions and the Psychology of Choice," Science (1981).Joel Huber, John Payne, and Chris Puto, "Adding AsymmetricallyDominated Alternatives: Violations of Regularityand the Similarity Hypothesis," Journal of Consumer Research(1982).Itamar Simonson, "Choice Based on Reasons: The Caseof Attraction and Compromise Effects," Journal of ConsumerResearch (1989).Amos Tversky and Itamar Simonson, "Context-DependentPreferences," Management Science (1993).Dan Ariely and Tom Wallsten, "Seeking Subjective Dominancein Multidimensional Space: An Explanation of theAsymmetric Dominance Effect," Organizational Behaviorand Human Decision Processes (1995).Constantine Sedikides, Dan Ariely, and Nils Olsen, "Contextualand Procedural Determinants of Partner Selection:On Asymmetric Dominance and Prominence," Social Cognition(1999).BASED ONChapter 2: The Fallacy of Supply and DemandDan Ariely, George Loewenstein, and Drazen Prelec,"Coherent Arbitrariness: Stable Demand Curves without260
bibliography and additionalreadingsStable Preferences," Quarterly Journal of Economics(2003).Dan Ariely, George Loewenstein, and Drazen Prelec,"Tom Sawyer and the Construction of Value," Journal ofEconomic Behavior and Organization (2006).RELATED READINGSCass R. Sunstein, Daniel Kahneman, David Schkade, andliana Ritov, "Predictably Incoherent Judgments," StanfordLaw Review (2002).Uri Simonsohn, "New Yorkers Commute More Everywhere:Contrast Effects in the Field," Review of Economicsand Statistics (2006).Uri Simonsohn and George Loewenstein, "Mistake #37:The Impact of Previously Faced Prices on Housing Demand,"Economic Journal (2006).BASED ONChapter 3: The Cost of Zero CostKristina Shampanier, Nina Mazar, and Dan Ariely, "HowSmall Is Zero Price? The True Value of Free Products," MarketingScience (2007).RELATED READINGSDaniel Kahneman and Amos Tversky, "Prospect Theory:An Analysis of Decision under Risk," Econometrica(1979).Eldar Shafir, Itamar Simonson, and Amos Tversky,"Reason-Based Choice," Cognition (1993).261
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USA $25.95CANADA $27.95• Why do o
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Predictably Irrational—it's not w
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predictablyirrationalThe Hidden For
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To my mentors, colleagues, and stud
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contentsCHAPTER 4The Cost of Social
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IntroductionHow an Injury Led Me to
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introductionsion of a large magnesi
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introductionprofoundly changed my o
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introductionmy results, in the hope
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introductionconfusing them. We can
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introductionAs YOU WILL see in the
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predictablyirrational
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predictably irrationalI read these
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predictably irrationalWhich one wou
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predictably irrationalWould the stu
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predictably irrationalincredulously
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predictably irrationalthe three opt
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predictably irrationalAllen with hi
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predictably irrationalnary students
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predictably irrationalIt was for go
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predictably irrationalpushing towar
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predictably irrationalyour suit. Yo
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CHAPTER 2The Fallacy of Supplyand D
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the fallacy of supply and demandSaw
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the fallacy of supply and demandan
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the fallacy of supply and demandAve
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the fallacy of supply and demandTex
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the fallacy of supply and demandwe
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the fallacy of supply and demandsom
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the fallacy of supply and demandBut
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the fallacy of supply and demandWhe
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the fallacy of supply and demandany
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the fallacy of supply and demandwag
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the fallacy of supply and demandwe
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the fallacy of supply and demandThe
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CHAPTER 3The Cost of Zero CostWhy W
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the cost of zero costhas huge impli
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the cost of zero costTo replicate t
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the cost of zero costdecision—the
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thecost of zero costone of the kids
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the cost of zero costtomer bought a
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the cost of zero costbroke—but th
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thecost of zero costchecks, diabete
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the cost of zero costpected pleasur
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predictably irrationalup red-faced;
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predictably irrationalIn this exper
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predictably irrationalthat this was
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predictably irrationaleven a small
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predictably irrationalYes, your dat
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predictably irrationalor to watch o
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predictably irrationalline—you mi
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predictably irrationalall, people b
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predictably irrationaltrust? What w
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predictably irrationaleducation and
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predictably irrationalThe answer, I
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predictably irrationalwere smack in
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predictably irrationaldarkened room
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predictably irrationalkeys on the c
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predictably irrationalof erotic pic
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predictably irrationalgaze back at
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predictably irrationalunfamiliar? I
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predictably irrationalcarrying a co
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predictably irrationalbe similar to
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APPENDIX: CHAPTER 5A complete list
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predictably irrationalTABLE 3RATE Y
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predictably irrationalhad to have e
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predictably irrationaldo family tra
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predictably irrationalsame experime
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predictably irrationaldeadlines at
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predictably irrationalcheck, which
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predictably irrationalthe best way
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predictably irrationalSavingsWe cou
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predictably irrationalDear Sumi,Thi
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predictably irrationalself-control
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predictably irrationaloutside the s
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predictably irrationalinstance, sim
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predictably irrational"All right,"
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predictably irrationalSuppose you d
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predictably irrationalstill the top
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predictably irrationalidea—whethe
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predictably irrationalantithetical
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predictably irrationallikely end up
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predictably irrationalthe correspon
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predictably irrationalthis wasn't t
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predictably irrationalwaste their c
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predictably irrationalgame. It will
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predictably irrationalHere's anothe
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C HAPTE R 9The Effect of Expectatio
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the effect of expectationsto such c
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the effect of expectationsMina and
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the effect of expectationswill be b
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the effect of expectationsget rid o
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the effect of expectationsby changi
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the effect of expectationsthe way,
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the effect of expectationsResearch
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the effect of expectationsthe crux
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C HAPTE R I OThe Power of PriceWhy
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the power of priceremoved. The thir
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the power of pricefunerals. By 1785
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the power of pricebetter. And if yo
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the power of pricethe common cold a
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the power of pricewith the same gre
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the power of priceworkouts. Both gr
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the power of pricesage on the bottl
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the power of priceis nothing "just"
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the power of priceabout placebos an
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the power of priceing wasn't silky
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CHAPTERItThe Context of OurCharacte
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the context of our character, part
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Page 239 and 240: the context of our character, part
Page 247 and 248: The Context of OurCharacter, Part I
Page 261 and 262: CHAPTER 1 3Beer and Free LunchesWha
Page 263 and 264: beer and free lunchesthe beer ourse
Page 265 and 266: beer and free lunchesJonathan and I
Page 267 and 268: beer and free luncheswho was his wi
Page 269 and 270: beer and free lunchesBut there's a
Page 271 and 272: beer and free lunchesnew strategies
Page 273 and 274: beer and free luncheswe should cons
Page 275 and 276: ThanksOver the years I have been fo
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Page 280 and 281: list of collaboratorsmatch—an ove
Page 282 and 283: list of collaboratorsGeorge is curr
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Page 286 and 287: notes9. Sarah Bakewell, "Cooking wi
Page 289: Bibliography andAdditional Readings
Page 293 and 294: bibliography and additionalreadings
Page 295 and 296: bibliography and additional reading
Page 297: bibliography and additionalreadings
Page 300 and 301: Indexarousal (continued)underpredic
Page 302 and 303: IndexDescartes, Rene, 43diet, procr
Page 304 and 305: Indexgifts:Burning Man based on exc
Page 306 and 307: Indexmoney:benefits of, 86dishonest
Page 308 and 309: Indexrelativity, 1-21bread-making m
Page 310: Indextaste (continued)exotic-soundi
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