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bibliography and additional

readings

Carol Ashton, and Nelda Wray, "A Controlled Trial of Arthroscopic

Surgery for Osteoarthritis of the Knee," New England

Journal of Medicine (2002).

Baba Shiv, Ziv Carmon, and Dan Ariely, "Placebo Effects

of Marketing Actions: Consumers May Get What They Pay

For," Journal of Marketing Research (2005).

Rebecca Waber, Baba Shiv, Ziv Carmon, and Dan Ariely,

"Paying More for Less Pain," Working paper, MIT (2007).

RELATED READINGS

Tor Wager, James Rilling, Edward Smith, Alex Sokolik,

Kenneth Casey, Richard Davidson, Stephen Kosslyn, Robert

Rose, and Jonathan Cohen, "Placebo-Induced Changes in fMRI

in the Anticipation and Experience of Pain," Science (2004).

Alia Crum and Ellen Langer, "Mind-Set Matters: Exercise

and the Placebo Effect," Psychological Science (2007).

Chapters 11 and 12: The Context of Our Character,

Parts I and II

BASED ON

Nina Mazar and Dan Ariely, "Dishonesty in Everyday

Life and Its Policy Implications," Journal of Public Policy

and Marketing (2006).

Nina Mazar, On Amir, and Dan Ariely, "The Dishonesty

of Honest People: A Theory of Self-Concept Maintenance,"

Journal of Marketing Research (2008).

RELATED READINGS

Max Bazerman and George Loewenstein, "Taking the Bias

out of Bean Counting," Harvard Business Review (2001).

Maz Bazerman, George Loewenstein, and Don Moore,

"Why Good Accountants Do Bad Audits: The Real Problem

266

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