predictable

Index
gifts:
Burning Man based on exchange of,
86-88
cash vs., as employee reward, 82-83
mere mention of money and, 73—74
social vs. market norms and, 72-74
Gneezy, Uri, 76-77
Gone with the Wind, 150
Goode, Miranda, 74-75
Google, 83
goslings, imprinting in, 25, 34, 43
government:
social contract between citizens and,
84
see also Congress, U.S.
gridlock, legislative, 151, 152
Guidelines for Lawyer Courtroom
Conduct (Sweeney), 213
guilt, social norms and, 77
H
habits:
first decisions translated into,
36-38
questioning, 44
Halloween experiment, 56-58
Hamlet (Shakespeare), xviii-xix, 232
Harvard Business School, 197-98
honesty experiment at, 198-202
health care, 110-11
bundling of medical tests and
procedures and, 119-21
defeating procrastination in, 117-21
FREE! procedures and, 62-63
mandatory checkups and, 118
placebo effect and, 173-94; see also
placebo effect
price of medical treatments and, 176,
180-87, 190
public policy and spending on, 190
scientifically controlled trials and,
173-76
self-imposed deadlines and, 118-19
helping, thinking about money and, 74,
75
herding, 36-38
self-herding and, 37-38
Heyman, James, 69-71, 136, 262-63
HIV-AIDS, 90
Holy Roman emperors, placebo effect
and,188
Home Depot, 78
Honda, 120,121
honesty, 195-230
contemplation of moral benchmarks
and, 206-9, 213
dealing with cash and, 217-30
importance of, 214-15
as moral virtue, 203
oaths and, 208-9, 211-13, 215
reward centers in brain and, 203,
208
Smith's explanation for, 202, 214
superego and, 203-4, 208
see also dishonesty
Hong, James, 21
honor codes, 212-13
hormones, expectation and, 179
house sales:
anchoring and, 30-31
relativity and, 8-9, 19
value in owner's eyes and, 129, 135
I
ice cream, FREE!, time spent on line for,
61
"Ikea effect," 135
imprinting, 25, 34, 43
see also anchoring
indecision, 151-53
individualism, 68
thinking about money and, 74, 75
ingredients, exotic-sounding, 164-65
insurance fraud, 196, 223
internal mammary artery ligation,
173-74, 191
inventiveness, 68
IRA (Irish Republican Army), 156-57
Iran, lack of trust in, 215
irrational behaviors, xix-xx
opportunities for improvement and,
240-44
systematic and predictable nature of,
xx, 239
see also specific topics
1RS (Internal Revenue Service), 196
274