predictable

Index
relativity, 1-21
bread-making machines and, 14-15
changing focus from narrow to wide
and,19-20
controlling circles of comparison
and, 19,21
dating and, 10-14, 15
dealing with problem of, 19-21
decoy effect and, 5-6, 8-15
Economist subscription offers and,
1-3, 4-6, 9-10
house purchases and, 8-9, 19
jealousy and envy springing from,
15-19
prices for various products and, 29
restaurant menu pricing and, 4
salaries and, 16-19
television pricing and, 3-4
tendency to compare things that are
easily comparable and, 8-9
vacation planning and, 10
visual demonstration of, 7
relocation, anchoring to housing prices
and,30-31
restaurants:
with lines to get in, 36, 37
menu pricing of, 4
ordering in, 231-38; see also ordering
food or drinks
social norms of dating and, 75-76
robberies, 195
romantic relationships:
options in, 142, 148, 150
separation of social and market
norms and, 69, 75-76
see also dating
royal touch, 188
Rustichini, Aldo, 76-77
S
safe sex, 100-102
and willingness to engage in
unprotected sex when aroused, 89,
95, 96-97, 99,107
salaries, 16-19, 88
of CEOs, 16-17, 18
co-workers' comparisons of, 16
happiness and, 17-18
and move from hourly rates to
monthly pay, 80
performance-based, in education, 85
relinquishing dreams for increase in,
18-19
"save more tomorrow" mechanism
and,242
willingness to risk life and, 84
see also compensation
sale prices, 148-49
relativity and, 19-20
Sarbanes-Oxley Act of 2002, 204, 205-6
savings, 109-11
decline in rate of, 109-10
defeating procrastination in, 122-26
for retirement, from perspective of
standard economics vs. behavioral
economics, 241
"save more tomorrow" mechanism
and,242
self-control credit card and, 123-26
Sawyer, Tom, 24-25, 39-40, 42-43
Schmalensee, Richard, 92
schools:
soda machines at, 204
see also education
second price auctions, 28n
Securities and Exchange Commission
(SEC), 205
self-control, 109-26
credit cards and, 123-26
decline in savings rate and, 109-10
effectiveness of external voice and,
116-17
procrastination of university students
and,111-16
self-destructive behaviors, regulations
on,118
self-herding, 37-38
self-reliance, 68
thinking about money and, 74-75
self-shame, debt blogging and, 122-23
sensei (martial arts master), offering
pay to,71-72
sex:
and likelihood of engaging in
immoral behaviors, 94-95, 96, 97,
107
278