HEAT WAVE VOL2 ISSUE12

HOW TO BECOME
A SUPERSTAR AT
NETWORKING.
Written by: MATHIEU ROY
Head of Marketing at Creators Magazine
“Here’s our unofficial guide on how to become a
networking superstar and grow your client base! ”
As creatives, our strongest ability is our creativity
and unique personality. Often times we like to rely
on our creative skill and hope it does the job of
finding new clients and growing our network for
us. If you are the type of person who can’t go and
meet new people unless you have prepared in front
of the mirror several times, this guide may give you
some relief.
PREPARATIONS
Once you have decided that going to your next
event will be in your best interest, you need to
know how you are going to start conversations
and have ideas worth sharing and talking about.
It sounds intimidating but honestly, as long as
you present yourself as the expert on your subject
(whatever that may be) you will be drawing in
others around the event who will be engaged with
your conversation.
Here is what you will want to have prepared.
A topic you think would benefit the people
you converse with and an idea to pitch to your
audience. All while remaining genuine and actually
being interested in their work and asking questions.
For example, if I were a photographer looking to get
into the fashion industry and I wanted to get more
clients or referrals, I would talk to every designer I
could find a fashion show or fashion-related event
and chat with them about having outstanding
editorials and product shots would increase their
conversions on their custom designs. Then if they
are interested I can let them know I actually have
a great idea for an editorial I have been dying to
try out and leave them with my business card if
they were interested in getting in touch or learning
more.
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